Bama Rush

Rumors of the documentary spread around the University of Alabama campus during the fall of 2022, when the production was filming.[6] "It seems like there's a tradition of silence," Fleit told NPR. The sorority system at the University of Alabama did not participate in the film, nor did the National Panhellenic Conference.[2] Fleit's documentary mentions "The Machine," a secret society that, according to Fleit, allegedly dominates the student government and reserves resources like football seats and scholarships for members of the Greek system.[2] Fleit wore a disguise around campus for her safety.[7] Shirts with the message "f*ck your documentary" were promoted by University of Alabama-affiliated Twitter users.[7] One documentary subject, Shelby, stopped responding to production after arriving on campus out of concern for her reputation with the sorority houses.[7]

19-year-old Marina Anderson said she was dismissed from rush in August after being wrongly accused of wearing a microphone.[4]

Some viewers criticized Fleit for turning the camera on herself multiple times throughout the film to talk in a vlog-style confessional about her experiences with alopecia.[4] Fleit stood by her decision to include her own insecurities. "It was extremely emotional, but it was necessary. I was asking these young women to be so vulnerable and honest with me in this film that I would have to do the same thing," Fleit said to NPR's Ayesha Rascoe.[2] She shared the sentiment in a statement to The New York Times: “In order for me to express the empathy that I had for what these young women were up against. I needed to stand shoulder to shoulder with them and say, ‘You know what? Me, too. This is what I did to belong.’”[4]