Banana Flavored Milk

Banana Flavored Milk (Korean: 바나나맛 우유) is a South Korean milk beverage produced by Binggrae in Korea.[1][2][3]

Banana Flavored Milk
Banana Flavored Milk
TypeMilk
ManufacturerBinggrae
Country of origin South Korea
Introduced1974
ColorLight yellow
Websitewww.bing.co.kr/brand/milk/73 Edit this on Wikidata

Name

The name "Banana Mat Uyu" (Korean: 바나나맛 우유) in Korean translates as Banana Flavored Milk.[2][3]

Flavor

The beverage consists of 80 percent milk.[2] It contains just a hint of banana flavor.[4] Other regular flavors include strawberry, melon, banana light, and coffee. Lychee, peach, mandarin, mulberry, and pumpkin-sweet potato were or are currently seasonal flavors.[5][6][7]

History

Since 1974,[1][8][9] 800,000 bottles of Banana Flavored Milk are sold each day in Korea and around 5.3 billion bottles have been sold across the country as of 2010.[10] According to Binggrae,[11] 150 billion South Korean won worth of these bottles have been sold in 2014 alone. The bottle's design is said to be inspired by traditional Korean jars. According to the company, it initially came up with a polystyrene bottle to differentiate its product from glass bottles and plastic packages that were prevalent milk containers in 1970s. The bottle has an overhanging lip which prevents the milk from dripping onto the drinker's face.[2] Banana Flavored Milk got its flavor because the Korean government wanted to encourage Korean citizens to drink more milk. At the time Binggrae introduced its product, bananas were expensive and considered a luxury. They believed consumers would be enticed to purchase their milk for a taste of the fruit.[8]

Global selling

The banana-flavored milk was first exported to the U.S. and is sold over in countries including mainland China (+Hong Kong), Taiwan, Canada, New Zealand, Thailand, Malaysia, Vietnam, and Cambodia. It was launched in China in 2008 and increased its sales from 700 million Korean Won in 2010 and 15 billion in 2013. Many Thai consumers came to the Korean Pavilion of the Bangkok Food Fair held on May 31, 2017, to June 4, 2017, to taste this product.[12][13]

Variety flavors: banana, strawberry, banana light and melon.

References
  1. Jung, Alex (13 October 2011). "20 delicious Korean drinks". Retrieved 6 October 2015.
  2. Limb, Jae-un (7 November 2014). "Long time friend, banana milk fills your heart". Retrieved 6 October 2015.
  3. Lee, Hoonkyo (5 May 2012). "Banana Flavored Milk from Korea". Seoul Colors. Retrieved 6 November 2015.
  4. "Korean Life Design, Banana Flavored Milk, 1974". Retrieved 6 November 2015.
  5. Jee-min, Kim (2018-11-28). "Binggrae puts out tangerine-flavored milk". The Korea Herald. Retrieved 2022-05-17.
  6. Herald, Korea (2019-08-25). "Binggrae offers variations of steady-seller 'Banana Flavored Milk'". The Korea Herald. Retrieved 2022-05-17.
  7. "Binggrae unveils pumpkin sweet potato-flavored milk". koreatimes. 2019-11-25. Retrieved 2022-05-17.
  8. "Korea's fave drink Banana Flavored Milk celebrates 40 yrs. of success". Arirang News. 28 August 2014. Retrieved 5 November 2015.
  9. "Milk Drink". Archived from the original on 9 September 2015. Retrieved 5 November 2015.
  10. 레포트샵. "빙그레 기업분석". 레포트샵 (in Korean). Retrieved 2022-05-09.
  11. "Naver Terms, Binggrae Co., Ltd". Retrieved 6 November 2015.
  12. Herh, Michael (6 November 2017). "K-Food Exports Expected to Exceed 10 Trillion Won This Year". Business Korea. Retrieved 4 December 2017.
  13. Park, Sung Eun (3 July 2017). "High Class at a Different Level: Banana Flavored Milk from Korea". The Korean Farmers & Fishermen's News. Retrieved 4 December 2017.
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