Bay Radio (Malta)

Bay Radio, also known as 89.7 Bay, is a radio station located in Malta. Bay Radio is owned by the Eden Leisure Group and was founded in 1991.[1]

Bay Radio
Bay Radio logo
Broadcast areaMalta
Frequency89.7 MHz
Programming
Language(s)Maltese, English
Ownership
OwnerEden Leisure Group
Bay Easy, Bay Retro, Bay Pride
History
Founded1991
Technical information
Licensing authority
Malta Broadcasting Authority
Links
Websitehttps://bay.com.mt/

Radio broadcast

Bay Radio is based in St Julian's but is licensed to broadcast nationwide on 89.7FM.[2][3] The station is also available through online stream and DAB+ digital radio. Similarly, other Bay stations Bay Easy, Bay Retro, and Bay Pride all broadcast online and Bay Easy can be found on DAB+ digital radio.[4][5]

Bay Radio focuses on pop music, particularly current hits. Bay Easy specializes in easy listening music while Bay Retro focuses on classic songs.[3][4]

Bay Pride was launched in September 2022 in collaboration with Allied Rainbow Communities (ARC) Malta. The launch date matched the start of the 2022 Malta Pride Week, during which 89.7 Bay was a sponsor of the Pride March. Bay Pride is described as Malta’s first LGBTI+ music station.[5]

Bay Radio broadcasts 24 hours a day, with several programme names making reference to the time of day such as Bay Breakfast with Daniel & Ylenia and Evenings with Jake.[1][6]

Popularity

Bay Radio is currently the most popular radio station in Malta, reaching 17.7% of listeners in November 2021, as surveyed by the Malta Broadcasting Authority.[7] As of this survey, Bay Radio has been the most popular radio station in the country for 15 consecutive years.[8]

Bay TV

In May 2021, the Bay TV project was launched. This involves a variety of TV shows broadcast online on the 89.7 Bay Facebook page, with plans to launch a Bay TV YouTube channel.[9][10]

Bay Music Awards

Bay Radio also organizes the Bay Music Awards. Award categories include Best Group, Best Newcomer, Best Male, Best Female, Best Dance, Best Music Video, Best Hip Hop/RNB and Best Song. Notable local artists who won awards at these events include Red Electric, Ira Losco, Michela Pace, Emma Muscat, The Travellers, and Destiny.[1][11][12][13]

See also

References
  1. Eden Leisure Group. "History/Timeline". edenleisure.com. Retrieved 10 July 2022.
  2. Malta Broadcasting Authority (L-Awtorità tax-Xandir). "Stations Licenced By The Broadcasting Authority". ba.org.mt. Retrieved 10 July 2022.
  3. "Stations". Radio In Malta. Retrieved 10 July 2022.
  4. 89.7 Bay. "Frequently Asked Questions". bay.com.mt. Retrieved 10 July 2022.
  5. "89.7 Bay launches Malta's first Pride radio station". Times of Malta (Press release). 2 September 2022. Archived from the original on 22 September 2022. Retrieved 22 September 2022.
  6. 89.7 Bay. "Schedule". bay.com.mt. Retrieved 10 July 2022.
  7. Malta Broadcasting Authority (L-Awtorità tax-Xandir) (November 2021). "[11/21] Audience Survey November 2021". ba.org.mt (Press release). Retrieved 9 July 2022.
  8. Ahar, Shanice (28 December 2021). "89.7 Bay Officially Malta's Number 1 Radio Station Once Again!". bay.com.mt. Retrieved 9 July 2022.
  9. Micheal, George (21 May 2021). "Bay TV Has Officially Landed". bay.com.mt. Retrieved 10 July 2022.
  10. "89.7 Bay launches Bay TV". Times of Malta. 27 May 2021. Retrieved 10 July 2022.
  11. "Bay Music Awards – Rise to our frequency". Malta Independent. 20 December 2009. Archived from the original on 16 October 2022. Retrieved 26 November 2009.
  12. 89.7 Bay (14 May 2020). "And The Winners Of The BMAs Are…." bay.com.mt. Retrieved 9 July 2022.
  13. "Celebrate Maltese music with The Bay Music Awards 2020: The Isolation Edition". Times of Malta. 11 May 2020. Retrieved 9 July 2022.


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