BeachMint

BeachMint is an e-commerce company with six fashion and lifestyle brands: JewelMint, ShoeMint, StyleMint, IntiMint, HomeMint, and BeautyMint. Each brand features a subscription shopping model with personalized product recommendations for its members from their respective celebrity and expert.

BeachMint
TypePrivate
IndustryE-commerce
FoundedOctober 2010 (2010-10)
FoundersJosh Berman and Diego Berdakin
Headquarters
Santa Monica, California
,
United States
ProductsJewelry, shoes, apparel, home, intimates, beauty, accessories
Websitebeachmint.com

History

The company was founded by Myspace co-founder Josh Berman and serial entrepreneur Diego Berdakin in 2010.[1]

BeachMint launched its first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010. Then, BeachMint launched: StyleMint with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden, in November 2011, HomeMint with Justin Timberlake and interior designer Estee Stanley in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012.[2]

In September 2011, BeachMint was noted for its rapid growth, with an estimated value of $150 Million.[3][4]

By January 2012, the company had raised a total of $75 million with participation from venture capital firms such as Accel Partners, Goldman Sachs, New World Ventures, and Millennium Technology Value Partners.[5]

In August 2014, media company Condé Nast merged BeachMint with Lucky Magazine, to form The Lucky Group.[6][7] In 2016, Beachmint closed Lucky Magazine, and left many freelance workers unpaid.[8]

References
  1. Katherine Duncan, Entrepreur. "BeachMint Carves a Retail Niche with Celebrity Appeal." May 22, 2012. Retrieved Sept 3, 2013.
  2. "Brooke Burke-Charvet launches BeachMint collection". www.fashionmonitor.com. Retrieved 2023-09-06.
  3. Shontell, Alyson (September 24, 2011). "15 Startups With $100 Million+ Valuations That Hardly Existed Last Year". Business Insider. Retrieved March 21, 2022.
  4. Lacy, Sarah (2011-06-17). "BeachMint Raises $23.5M at a Rumored $150M Valuation". TechCrunch. Retrieved 2023-09-06.
  5. Jason Kincaid, Techcrunch. "BeachMint Raises Another Big Round: $35 Million For Celebrity-Backed Shopping Experiences." Jan 25, 2012. Retrieved Sept 3, 2013.
  6. Trachtenberg, Jeffrey A. (2014-08-11). "Condé Nast's Lucky Magazine Merging With Online Retailer BeachMint". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-10-12.
  7. Buhr, Sarah. "BeachMint Gets Lucky In Joint Venture With Conde Nast". TechCrunch. Retrieved 2017-10-12.
  8. Yi, David (4 November 2015). "Lucky magazine shuts down once and for all, here's why it failed". Mashable. Retrieved 2020-09-02.
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