Beams (brand)

Beams is a Japanese clothing brand, established in 1976 in Harajuku district of Tokyo, whose chief executive officer (CEO) is Yo Shitara.[1] The brand has stores in Japan, and branch offices in New York, Milan, London, and Paris.

Beams
IndustryDepartment and clothing store
FoundedHarajuku district of Tokyo, Japan 1976
Headquarters
Tokyo
,
Japan
Key people
Yo Shitara, CEO

About
A Beams store in Shinjuku

Beams department stores carry products such as interior goods, furniture, galleries, clothing, shoes, and accessories. Beams clothing department offers shoes, bags, accessories, men's and women's casual, as well as custom tailored pieces. Beams logo and artwork are seen as abstract and have a cartoonish look.[2]

In June, 2017 Beams has collaborated with McDonald's to manufacture a limited edition of Bigmac themed t-shirts, hats, iPhone 7 covers.

History

In May 2005, Beams expanded its business internationally. The next store they opened up was located in Hong Kong and began as a woman's clothing shop. In 2006, the company expanded again to a number of different locations.[2] Their most recent store opened in March 2015 in Bangkok.

References
  1. "All clothing by Beams_plus". Mr. Porter. Archived from the original on 16 March 2014. Retrieved 21 February 2013.
  2. "Beams". Virtual Japan. Retrieved 21 February 2013.
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