BeatRoute

BeatRoute is a monthly print and online magazine published in Western Canada. The magazine is distributed across Alberta and British Columbia, with offices in Calgary and Vancouver. BeatRoute is a primarily music-oriented publication, with a circulation of more than 10,000.[1]

BeatRoute Magazine
FounderBrad Simm and Glenn Alderson
Founded2004
LanguageEnglish
Websitebeatroutemedia.com

History

BeatRoute was founded by Brad Simm and Glenn Alderson in 2004.[2][3][4] Simm also works in the journalism program at Mount Royal University.[5][6]

In 2009, BeatRoute began producing a West Coast edition, with an additional 10,000 copies distributed in Vancouver, Victoria and Nanaimo. BeatRoute's British Columbia office has presented and sponsored a multitude of events in Vancouver, including celebrations surrounding the 2018 Juno Awards.[7]

Content

BeatRoute's initial target readership began as a younger age group, but has since expanded.[8] Although primarily focused on music, BeatRoute also publishes articles on art, culture, and film reviews.[9] On occasion, BeatRoute articles have been picked up by larger publications following major concert coverage in Western Canada. In 2018, for example, BeatRoute's feature interview with Arctic Monkeys was cited in multiple international publications including NME and iHeartRadio.[10][11][12]

References
  1. "David Morrison - The Freelance Writer - Clients". www.thefreelancewriter.ca. Retrieved 2018-11-17.
  2. (27 August 2009). "Jay Reatard, Pet Shop Boys and Cool Kids Lead This Week's Can't Miss Concerts", Exclaim! Retrieved 10 January 2014. "...the Beatroute 5th anniversary".
  3. BeatRoute: Contact
  4. Bell, Mike (25 August 2012). "Celebrated Herald music writer's legacy lives on", Calgary Herald, p. C1.
  5. Reed, Jackson. "Photographer David Stratford looks back on his days in the 1970s concert scene". Calgary Journal Online. Retrieved 2018-11-16.
  6. Volmers, Eric (14 February 2009). "Filmmaker got serious about pop music", Calgary Herald, p. C1.
  7. "2018 Juno Awards: Five events to check out around town". Vancouver Sun. 2018-03-14. Retrieved 2018-11-17.
  8. Birdfly, Leslie (11 August 2005). "Music: August looks adorable", Fast Forward Weekly, p. 6.
  9. Beat Route
  10. "'It feels like a cover' - Arctic Monkeys describe the strange experience of playing early material - NME". NME. 2018-10-03. Retrieved 2018-11-17.
  11. "Arctic Monkeys Describe the Strange Feeling of Playing Old Material Live | iHeartRadio". iHeartRadio. Retrieved 2018-11-17.
  12. "Arctic Monkeys Retrospectively Explore the Past and Distant Future". BeatRoute Magazine. 2018-10-01. Retrieved 2018-11-17.
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