Bellroy

Bellroy is an Australian accessories brand making carry goods, including bags, folios, wallets,[1][2][3][4] pouches, mobile phone cases, and key covers.[5][6] It is a certified B Corporation.[7]

Bellroy
TypePrivate
Founded2009 (2009)
Melbourne, Victoria, Australia
Founder
  • Andrew Fallshaw
  • Hadrien Monloup
  • Lina Calabria
  • Matthew Fallshaw
HeadquartersMelbourne, Victoria, Australia
Key people
  • Andrew Fallshaw, co-founder (CEO)
  • Lina Calabria, co-founder (COO)
  • Matthew Fallshaw, co-founder (CIO)
ProductsBags, wallets, phone cases, pouches, folios, key covers
Websitebellroy.com

History

Bellroy was founded in 2009 by designers Andrew Fallshaw and Hadrien Monloup,[8] and engineers Lina Calabria and Matthew Fallshaw.[9] Its first products to market were slim wallets.[10] The name Bellroy is derived from the towns of Bells Beach and Fitzroy, where the company has offices.[11] The brand launched its first wallets in August 2010.[12][13]

In April 2019, Bellroy announced a partnership with Silas Capital, a New York-based growth equity firm that invests in consumer brands;[14][15] and later that year was valued at $83 million.[16] In 2021 Bellroy was voted Australia's best small business workplace.[17] As of 2023, Bellroy has over 100 employees.[18]

References
  1. Slotnick, David. "The best travel wallets of 2021". Insider. Retrieved 9 March 2022.
  2. Ismael, Amir. "The 8 best men's wallets, from a sleek money clip to a bifold with room for extra bills". Insider. Retrieved 9 March 2022.
  3. Porter, Will (24 February 2022). "You Definitely Need a Passport Wallet for Traveling". Gear Patrol. Retrieved 9 March 2022.
  4. Flynn, David (22 August 2013). "Review: Bellroy Travel Wallet". Executive Traveller. Retrieved 9 March 2022.
  5. "Hands on with beautiful Bellroy Airpods accessories and Magsafe Cases". Newsweek. 27 June 2021. Retrieved 3 March 2022.
  6. "Best key organizer". FOX 2. 3 March 2022. Retrieved 9 March 2022.
  7. Lim, Jason. "When Being A 'B Corp' Is Better Than Just A Company". Forbes. Retrieved 15 April 2019.
  8. Ainomugisha, Gerald (14 December 2014). "How start-up Bellroy has become an international brand in just 6 years". Anthill Mag. Retrieved 15 March 2022.
  9. "The Business of Bellroy w / CEO Andy Fallshaw". The Business of Surf. 6 February 2018. Retrieved 15 April 2019.
  10. Kaminer, Michael. "Good Company: Bellroy's Pioneering Accessories". www.barrons.com. Retrieved 18 May 2023.
  11. Kilmartin, Scott (17 September 2014). "An Evening With Bellroy Co- founder Andy Fallshaw". Online Store Guys. Archived from the original on 15 April 2016. Retrieved 4 April 2016.
  12. "Introducing the MAAP X Bellroy Phone Pocket | The CyclingTips Emporium". CyclingTips. 19 July 2017. Archived from the original on 15 April 2019. Retrieved 15 April 2019.
  13. Navarro, R. (2018). Marketing with Purpose: A C-Suite guide to being truly customer-centric. Australia: Marketing with Purpose.
  14. "Silas invests in accessories brand Bellroy". PE Hub. 10 April 2019. Retrieved 15 April 2019.
  15. Ell, Kellie (10 April 2019). "EXCLUSIVE: Bellroy's Slim Wallets Are Getting a Fat Paycheck". WWD. Retrieved 15 March 2022.
  16. Bailey, Michael (15 August 2019). "Bellroy valued at $83m in global push". Australian Financial Review. Retrieved 16 March 2022.
  17. Maskiell, Lois (12 August 2021). "How Bellroy's founders created one of Australia's best places to work". SmartCompany. Retrieved 15 March 2022.
  18. Bellroy Revenue and Competitors
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