Ben Wattenberg

Wattenberg first came to national attention in 1965 with the book This U.S.A.: An Unexpected Family Portrait of 194,067,296 Americans Drawn From the Census co-authored with census director Richard M. Scammon.[2][4] The authors utilized data from the 1960 Census to support the theory that the United States had entered a golden age by citing decreases in the rates of divorce, traffic deaths, drug addictions, and school dropouts as well as greater economic and educational opportunity for African Americans. Critics of the book cited the civil rights movement and the Vietnam War to call it propaganda of the American society.[4] His process of layering data with narrative led to the creation of the term "data journalism."[2] The publication caught the attention of Lyndon B. Johnson and Wattenberg became a White House speechwriter in 1966.[4][2] He later became an advisor to Hubert Humphrey's 1970 Senate race and Senator Henry M. Jackson's contest for the 1972 Democratic presidential nomination, and Democratic Party presidential primaries of 1976, and served on the 1972 and 1976 Democratic National Convention platform committees.[1][4]

In 1970, Wattenberg teamed up again with Richard M. Scammon to write The Real Majority. The authors analyzed electoral data including, the 1968 presidential election, polls, and surveys to argue that the American electorate was centrist, and that parties or candidates, to be viable, must appeal to the "real majority" of the electorate at the center.[6][4] The real majority was described as “middle aged, middle class and middle minded” and therefore politicians ought to move to the middle to remain in touch with mainstream America.[4][2] As a Democrat, Watternberg intended the analysis to be embraced by his party, instead the cultural touchstones of race, crime, and poverty were the basis of the campaign strategies of the Richard Nixon administration in the 1970 congressional elections and 1972 presidential election.[1]

After the defeat of Senator George McGovern in 1972, Wattenberg helped found the Coalition for a Democratic Majority which focused on pocketbook issues and centrist themes to move the party back to the center.[1] In 1978, he was sponsored by the American Enterprise Institute (AEI) in Washington, D.C. to publish the magazine Public Opinion.[1] His 1984 book, The Good News Is the Bad News Is Wrong, suggested that the United States wasn't as troubled as the media and liberals proclaimed, despite economic and social upheaval.[4]

In 1995, his book Values Matter Most drew the attention of President Bill Clinton which examined how centralist themes of the Republican party had helped win congressional victories of 1994.[4] The publication also expressed concern at the waning of American values both abroad and at home but felt that the government could help cure the "culture of irresponsibility."[2] In 1996, Henry Louis Gates, Jr., referred to the book as "the book that prompted Clinton’s infamous midnight-of-the-soul telephone call to the author."[7]

As a senior fellow at AEI, he wrote The First Measured Century in 2001 with Theodore Caplow and Louis Hicks.[1]

His published works helped popularize the term "psephology", the study of elections. He is credited with the introduction of the term “social issues” to the political lexicon.[1]

Wattenberg was the host of a number of PBS television specials, including Values Matter Most, The Grandchild Gap, America's Number One, Ben Wattenberg's 1980, The Stockholder Society, A Third Choice (about the role of third parties in American politics), Heaven on Earth: The Rise and Fall of Socialism, and The Democrats. He hosted the weekly PBS television program, Think Tank with Ben Wattenberg, from 1994 to 2010,[8] and previously hosted PBS series In Search of the Real America and Ben Wattenberg At Large.