Benson & Hedges

Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA,[1] British American Tobacco,[2] or Japan Tobacco,[3] depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.

Benson & Hedges
Product typeCigarette
OwnerAltria
Produced byRothmans, Benson & Hedges
Philip Morris USA
British American Tobacco
Japan Tobacco
CountryUnited Kingdom
Introduced1873 (1873)
MarketsSee Markets
Websitebensonandhedges.co.uk
Carcinogenicity: IARC group 1

They are predominantly made from Virginia tobacco.[4]

In some countries where Philip Morris does not hold the Benson & Hedges trademark, such as the Philippines, a variant of the North American Benson & Hedges cigarette brand is sold under the "Philip Morris" brand using similar packaging.

History
An old pack of English Benson & Hedges cigarettes, with a UK text warning at the bottom of the pack

Benson & Hedges was founded in London in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. Alfred Paget Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business. The 1900s saw branches of Benson & Hedges Ltd. opening in the United States and Canada. In 1928, the American branch became independent, and was bought by Philip Morris in 1958. Benson & Hedges Ltd in the UK was acquired by the Gallaher Group in 1955.[5]

A Royal Warrant was issued to the British company in 1878, after the required five years of supply to the Royal Family. It was revoked in 1999 due to a "lack of demand in the royal households".[6] The Warrant seal, which had previously been on the flip lid of the box, was removed.

Spin-offs

In July 1968, Philip Morris released Virginia Slims which were a spin-off of Benson & Hedges intended to be sold to women. They were sold during a period of time where society was beginning to realize the dangers of smoking. Therefore, they were a thinner and more "elegant" alternative to regular cigarettes.[7]

Sponsorships
Damon Hill driving for Jordan Grand Prix at the 1999 British Grand Prix. Notice the alternative livery used.

Formula 1

From 1996 to 2005, the company was the primary sponsor of the Jordan Grand Prix team. When racing in countries with bans on tobacco advertising (such as the United Kingdom, France and later Germany, Belgium, Canada, United States, Italy, Turkey), the team used alternative liveries such as "Bitten & Hisses", "Buzzin' Hornets", "Bitten Heroes" and "Be on Edge" to bypass the bans on cigarette advertising while still promoting their product.

Australian Touring Car Championship
Tony Longhurst's 1988 Bathurst 1000 winning Ford Sierra at the Bathurst museum

Benson & Hedges sponsored Tony Longhurst's team in the 1980s and early 1990s in Australian Touring Car racing. All sponsorships ceased when 1996 federal government legislation banned tobacco advertising at sporting events.

Ice skating

Benson & Hedges sponsored a touring ice show, "Benson & Hedges on Ice", in the late 1980s.

Cricket

Throughout the 1970s and 1980s the company was a major sponsor of international cricket, with naming rights for Test Cricket with the home Australia tests and most of the one-day international tournaments held in Australia including the World Series Cup, the World Championship of Cricket held in 1985 to commemorate the 150th anniversary of Victoria and the 1992 Cricket World Cup held by Australia and New Zealand and the English County one day cup competition the Benson & Hedges Cup. The Australian sponsorship ended in 1996 due to the Federal Governments ban on tobacco advertising while the sponsorship in England carried on until 2002 when the UK Government banned tobacco sponsorship which led to the English competition to be replaced by the T20 Cup now known as the T20 Blast

Other

Benson & Hedges was a big sponsor of the iD Dunedin Fashion Week in New Zealand from the 1940s until 1995, when tobacco sponsorship was banned completely. The Smoke-free Environments Act 1990 was already passed in 1990 which restricted smoking in offices, the public parts of workplaces, and in public and eating places and transport; banned advertising of tobacco products, tobacco sponsorship, and tobacco advertising on other goods, and established a health sponsorship council.

Before that however, Benson & Hedges sponsored the fashion week by awarding their tickets in gold cigarette box-inspired packaging and by allowing the women to pick various novelty items and cigarette accessories.[8]

Benson & Hedges sponsored fireworks competitions in Montreal, Quebec, Toronto, Ontario and Vancouver, British Columbia, until tobacco advertising laws passed by the Government of Canada came into force in 2000.

Benson & Hedges sponsored the movie B&H Golden Dreams (next B&H Gold & Dreams) and B&H Golden Dreams Extreme on TV3 in the 1990s.

Controversy

Canadian class-action lawsuit

The three largest Canadian tobacco companies, Imperial Tobacco Canada, JTI-Macdonald Corp, and Rothmans Benson & Hedges, were the subject of the largest class-action lawsuit in Canadian history, brought by current and former smokers. The case started on 12 March 2012 in Quebec Superior Court, and the companies faced a potential payout of C$27 billion (US$27.30 billion) in damages and penalties.[9][10][11] In addition, a number of Canadian provinces are teaming up to sue tobacco companies to recover healthcare costs caused by smoking.[9]

On 1 June 2015, Quebec Superior Court Justice Brian Riordan had awarded more than $15 billion to Quebec smokers in a landmark case that pitted them against three Canadian cigarette giants, including JTI-Macdonald Corp.[12][13]

Markets

The cigarettes are available in Gold or Silver forms, and in some countries also as Red, Green (Menthol), Blue, White and Black. Japan Tobacco also manufactures Hamlet cigars.

In the United States, the brand is owned by Philip Morris USA and available varieties include Kings (box), Menthol (box), Multifilter Kings (soft pack), DeLuxe (box), DeLuxe Menthol (box), Luxury, and Luxury Menthol (soft pack or box). Beginning in 1967, US television ads for the Benson and Hedges brand featured a musical theme (written by Mitch Leigh[14]) called "The Disadvantages Of You;" of which an adapted version charted briefly for a group called The Brass Ring. The commercials humorously depicted various "disadvantages" encountered by smokers struggling to adapt to the unusual length of Benson and Hedges 100s, which were "longer than king-size, at the same price as king-size". These commercials ran until cigarette advertising was banned on US television in 1971. The related print advertising campaign ran for several years afterward.

The brand was or still is sold in the United Kingdom, Ireland, Denmark, Pakistan, Luxembourg, Belgium, Netherlands, Germany, France, Austria, Switzerland, Spain, Ceuta and Melilla, Italy, Cyprus, Poland, Czech Republic, Hungary, Romania, Lithuania, Slovenia, Serbia, Russia, Kazakhstan, Egypt, Nigeria, Sudan, Kenya, South Africa, Seychelles, Thailand, Bangladesh, India, Malaysia, Singapore, Japan, Canada, United States, Mexico, Jamaica, Dominica, Trinidad and Tobago, Argentina, Australia, New Zealand, Croatia .[15][16][17][18][5][19]

UK market
Surreal Benson & Hedges poster at Victoria Station, London, c. 1981

In the 1980s, the company's products were advertised in a series of posters and cinema films which featured the gold pack in various surreal juxtapositions and transformations, devoid of words and people. In 2001, brand was changed from Special Filter to Gold, and a Silver version was introduced, with reduced tar content and 0.1 mg less nicotine, at a slightly cheaper price. In 2008, a 14 cigarette pack was launched, alongside existing 10 and 20 packs. In July 2009, a Gold and Silver versions of rolling tobacco were launched. As of June 2011, the company's UK brands were Gold, Silver, White and Gold Superkings, and rolling tobacco. Discontinued former brands in the UK have included: Sovereign, Gold Bond, Virginia Red, Virginia Blue, and Black.

In October 2012, a new cigarette called Benson and Hedges Dual was introduced. If the smoker prefers a menthol cigarette, they press the capsule inside of the filter and the cigarette goes from regular to a menthol tasting cigarette. In 2020, however, this cigarette was taken off the market due to the EU menthol cigarette ban.

Overseas markets

In the 1930s, Benson & Hedges (Overseas) Ltd was established by Abraham Wix to handle international trade. This branch was acquired by British American Tobacco in 1956. Today, British American Tobacco markets Benson & Hedges throughout Asia and the Pacific, including Australia and New Zealand, but with the exception of Taiwan and the Philippines. The Canadian branch of Benson and Hedges is owned by Philip Morris International.

In Australia, the company's cigarettes are available as Classic 25s, Rich 25s, Smooth 20s, 25s, Subtle 25s, Fine 25s and Ultimate 25s, in the standard Australian plain packaging.

Products

United States

Products available in the US from 2020.

Regular
  • Benson & Hedges Premium (Full Flavor) 100's
  • Benson & Hedges Luxury (Lights) 100's
  • Benson & Hedges DeLuxe (Ultra Lights) 100's

Menthol
  • Benson & Hedges Premium (Menthol Full Flavor) 100's
  • Benson & Hedges Luxury (Menthol Lights) 100's
  • Benson & Hedges DeLuxe (Menthol Ultra Lights) 100's

United Kingdom

Products available in the UK from May 2020:

  • Benson & Hedges Gold (King Size and Superkings)
  • Benson & Hedges Silver (King Size only)
  • Benson & Hedges New Dual (originally Dual Capsule) (King Size only)
  • Benson & Hedges Blue (King Size and Superkings)
  • Benson & Hedges Sky Blue (King Size and Superkings)
  • Benson & Hedges New Blue Dual (originally Blue Dual Capsule and Double Capsule)(King Size only)
  • Benson & Hedges New Green (Superkings only)
  • Benson & Hedges Silver Hand Rolling Tobacco (30g pouches only)

Canada

Benson & Hedges Prime (Red) King Size 25 Benson & Hedges Reserve (Black) King Size 25 Benson & Hedges Deluxe (Gold) King Size 25

See also

References
  1. Benson & Hedges products and ingredients on PMU, 12 Sep 2020
  2. British American Tobacco working on plant-based coronavirus vaccine on The Guardian, 1 Apr 2020
  3. Our brands on TPI, 12 Sep 2020
  4. "British American Tobacco - British American Tobacco". Bat.com. 31 December 2014. Retrieved 11 March 2015.
  5. "Benson & Hedges". Zigsam.at. Archived from the original on 2 January 2018. Retrieved 1 January 2018.
  6. John Crace (23 August 2010). "What's a royal warrant exactly?". The Guardian. Retrieved 29 January 2016.
  7. Garber, Megan. "'This Is No Shape for a Girl': The Troubling Sexism of 1970s Ad Campaigns". The Atlantic. Retrieved 7 May 2018.
  8. "Smokin'! When cigarettes and fashion went hand in hand". Blog.tepapa.govt.nz. 30 March 2017. Retrieved 1 January 2018.
  9. Reuters, US C$27 billion suit vs Big Tobacco starts in Montreal Archived 18 October 2015 at the Wayback Machine 13 March 2012. Retrieved 8 November 2013
  10. Class Action Litigation Tobacco-related Litigation in Canada, p.14 (page 16 of PDF). Retrieved 8 November 2013
  11. Backgrounder on the Canadian Tobacco Market p.6 (p. 7 of PDF). Smoking and Health Action Foundation, 2013
  12. Judge awards $15 billion to Quebec smokers, CTV News, Retrieved on 1 June 2015
  13. Tobacco companies ordered to pay $15B in damages, CBC News, Retrieved on 1 June 2015
  14. Suskin, Steven (2010). Show tunes : the songs, shows, and careers of Broadway's major composers (Rev. and expanded 4th ed.). Oxford: Oxford University Press. p. 333. ISBN 978-0-19-974209-7. OCLC 709594423.
  15. "BrandBenson and Hedges Worldwide - Cigarettes Pedia". Cigarettespedia.com. Retrieved 1 January 2018.
  16. "BrandBenson and Hedges Canada - Cigarettes Pedia". Cigarettespedia.com. Retrieved 1 January 2018.
  17. "BrandBenson and Hedges U.K. - Cigarettes Pedia". Cigarettespedia.com. Retrieved 1 January 2018.
  18. "BrandBenson and Hedges U.S.A. - Cigarettes Pedia". Cigarettespedia.com. Retrieved 1 January 2018.
  19. "Brands". Cigarety.by. Retrieved 1 January 2018.
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