The Beverly Hillbillies

Good-natured patriarch Jed Clampett (portrayed by Buddy Ebsen) has little formal education and is naïve about the world outside the rural area where he lived but has a great deal of wisdom and common sense. His forebears are revealed in series 1, episode 25, to have come to America before the Mayflower arrived. However, he later denies this to avoid offending Mrs. Drysdale. He is the widower of Granny's daughter, Rose Ellen (Buddy Ebsen was only 5 years younger than Irene Ryan). He is the son of Luke Clampett and his wife and has a sister called Myrtle. In episode 13, it is revealed that Jed's grandfather was 98 when he married Jed's grandmother, who was 18. In an early episode, Jed tells Elly May that she is the spitting image of her mother. He is usually the straight man to Granny and Jethro's antics. His catchphrase is, "Welllllll, doggies!"[4]

Daisy May Moses (portrayed by Irene Ryan in all 274 episodes), called "Granny" by all, is Jed's mother-in-law, so is often called "Granny Clampett" in spite of her last name and despite the fact that in the pilot episode Milburn Drysdale refers to her as Jed's mother. She is a descendant of the Moses clan, who feuded with another family, the Bodkins, and drove them out of Napoleon, Tennessee. In Season 9, Episode 23, Granny states that she is "from Limestone, Tennessee".

Granny has an abrasive personality and is quick to anger but is often overruled by Jed. She is a devout Confederate and fancies herself a Baptist Christian ("dunked, not sprinkled"). A self-styled "M.D." ("mountain doctor"), Granny uses her "white lightning" brew as a form of anesthesia when performing painful treatments such as leech bleeding tooth pulling. She often refers to the concoction as "rheumatize medicine". Like the other Clampetts, she is known to take things literally, having thought Mrs. Drysdale had turned herself into a bird using black magic (astrology) and mistook an escaped kangaroo for a giant jackrabbit (but failed to convince anyone of its existence).

Paul Henning discarded the idea of making Granny Jed's mother, which would have changed the show's dynamics, making Granny the matriarch and Jed her subordinate.

Elly May (portrayed by Donna Douglas in all 274 episodes), the only child of Jed and Rose Ellen Clampett, is a mountain beauty with the body of a pin-up girl and the soul of a tomboy. In a very early episode, Jed tells Elly May that she is the spitting image of her mother. She can throw a fastball and "wrassle" most men to a fall, and she can be tender with her friends, animals, and family. She says once that animals can be better companions than people, but as she grows older, she allows that "fellas kin be more fun than critters." In addition to the family dog, Duke (an old Bloodhound), a number of pets live on the Clampett estate thanks to Elly May's love of animals. In the 1981 TV movie, Elly May is the head of a zoo. She is a terrible cook, and family members cringe whenever she takes over the kitchen. Elly May is easily in her 20's, but Granny usually promotes her age as "14" since an unmarried mountain woman as old as Elly May is considered an old maid.

Max Baer Jr. as Jethro (1962)

Jethro (portrayed by Max Baer Jr. in 272 episodes) is the dim-witted son of Jed's cousin, Pearl Bodine (in a customary practice, he addresses Jed – his once-removed elder cousin – as "Uncle Jed", just as his second cousin, Elly May, addresses Jethro's mother as "Aunt Pearl"). Pearl's mother and Jed's father were siblings.[5] Jethro drives the Clampett family to their new home in California and stays on with them to further his education. In the first series, he is in the fifth grade, having spent three years in the fourth grade and two years in the first grade. The others boast of Jethro's "sixth-grade education". Jethro often speaks enthusiastically of his abilities in "cipherin'" (1 and 1 is 2, 2 and 2 is 4), and "gazintas" (4 gazinta 8 2 times, 3 gazinta 12 4 times), and he is ignorant about nearly every aspect of modern California life. In one episode, he attends a local secretarial school and is so disruptive that he is given a diploma at the end of the day to keep him from returning. In real life, Max Baer Jr. has a bachelor's degree in business administration, minoring in philosophy, from Santa Clara University.[6][7]

Many story lines involve Jethro's endless career search. He considers becoming a brain surgeon, a fry cook, a millwright, a street car conductor, a spy, a telephone lineman, a soda jerk, a chauffeur, a USAF general, a sculptor, a restaurant owner, a psychiatrist, a bookkeeper for Milburn Drysdale's bank, a talent agent for "cousin" Bessie and "Cousin Roy" (see below), and a Hollywood producer. More often than not, his goal is merely to meet pretty girls. Miss Hathaway has a crush on him, but he is oblivious to this. Of all the Clampett clan, he is the most eager to embrace city life. Jethro has a huge appetite — in one episode, he eats a jetliner's entire supply of steaks, in another he tries to set himself up as a Hollywood agent for cousin "Bessie" the chimpanzee – with a fee of 10,000 bananas for Bessie and 1,000 for him. When "Cousin Roy" (Roy Clark) comes from "the hills" to Beverly Hills to become a country music star, Jethro refuses to be his agent when Roy becomes a success. Jethro does not appear in the third- or second-to-last episodes, but Baer remains billed in the title credits.

With the January 2015 death of Donna Douglas, Baer is the only surviving main cast member.[8]

Mr. Drysdale (portrayed by Raymond Bailey in 247 episodes) is the Clampetts' banker, confidant, and next-door neighbor. He is obsessed with money, and to keep the Clampetts' $96,000,000 (in 1969; equivalent to $766,083,485 in 2022) in his Commerce Bank, Mr. Drysdale will go to great lengths to cater to their wishes. He often forces others, especially his long-suffering secretary, to help fulfill their outlandish requests. He is a descendant of the Bodkins family from Tennessee. It is revealed in the first season that Granny's clan, the Moses family, feuded with the Bodkins family and drove them from Napoleon, Tennessee. A recurring comedic scene shows Drysdale angrily answering his phone only to find Jed on the other end of the line, at which point Drysdale's demeanor instantly changes to one of good humor and accommodation.

Nancy Kulp (center) as Jane Hathaway, with Max Baer Jr. and Sharon Tate (in a dark wig)

Jane Hathaway (portrayed by Nancy Kulp in 246 episodes), whom the Clampetts address as "Miss Jane", is Drysdale's loyal, well-educated, efficient secretary. She is genuinely fond of the family and tries to shield them from her boss's greed. Miss Hathaway frequently has to "rescue" Drysdale from his schemes, receiving little or no thanks for her efforts. The Clampetts consider her family; even Granny, the one most averse to living in California, likes her. Jane has a crush on Jethro for most of the series' run. In 1999, TV Guide ranked Jane Hathaway number 38 on its list titled "50 Greatest TV Characters of All Time".[9]

Margaret Drysdale (portrayed by Harriet MacGibbon in 55 episodes) is the snobbish wife of Milburn Drysdale. She is appalled by the Clampetts and their hillbilly lifestyle. She touts herself as a "blue-blooded Bostonian" and repeatedly tries to drive the Clampetts out of Beverly Hills, without success.

"Cousin" Pearl Bodine (portrayed by Bea Benaderet in 23 episodes) is Jethro's mother and Jed's first cousin. Pearl encouraged the Clampetts to move to Beverly Hills and is envious of their wealth. She attempts to achieve success through various schemes, including wooing oil man John Brewster and finding a wealthy husband for her daughter Jethrine (Jethro's sister, also portrayed by Max Baer, Jr.).

Shorty Kellems (portrayed by Shug Fisher in 17 episodes) is Jed's best friend who occasionally visits from back in the hills. In one story line, Drysdale mistakenly believes Shorty is richer than Jed and goes to great lengths to win his business.

Janet Trego (portrayed by Sharon Tate in 15 episodes) is a secretary at Drysdale's bank. She assists Jane Hathaway and is often the object of Jethro's romantic overtures.

John Brewster (portrayed by Frank Wilcox in 14 episodes) is an oil executive from Tulsa, whose company made Jed a millionaire after leasing Jed's land for oil production.

In 1981, Return of the Beverly Hillbillies television film, written and produced by series creator Henning, was aired on the CBS network. Irene Ryan had died in 1973, and Raymond Bailey had died in 1980. The script acknowledged Granny's passing, but featured Imogene Coca as Granny's mother. Max Baer decided against reprising the role that both started and stymied his career, so the character of Jethro Bodine was given to another actor, Ray Young.

The film's plot had Jed back in his old homestead in Bugtussle, having divided his massive fortune among Elly May and Jethro, both of whom stayed on the West Coast. Jane Hathaway had become a Department of Energy agent and was seeking Granny's "White Lightnin'" recipe to combat the energy crisis. Since Granny had gone on to "her re-ward", it was up to Granny's centenarian "Maw" (Imogene Coca) to divulge the secret brew's ingredients. Subplots included Jethro playing an egocentric, starlet-starved Hollywood producer, Jane and her boss (Werner Klemperer) having a romance, and Elly May owning a large petting zoo. The four main characters finally got together by the end of the story.

According to viewer consensus, though filmed a mere decade after the final episode of the series, the movie lacked the series' original spirit on many fronts, among them being the deaths of Ryan and Bailey and Baer's absence, leaving only three of the six original cast members to reprise their respective roles. Further subtracting from the familiarity was that the legendary Clampett mansion (the Sumner Spaulding-designed Chartwell Mansion) – was unavailable for a location shoot as the owners' lease was too expensive. Henning himself admitted sheer embarrassment when the finished product aired, blaming his inability to rewrite the script due to the 1981 Writers Guild of America strike.[22]

In 1993, Ebsen, Douglas, and Baer reunited onscreen for the only time in the CBS-TV retrospective television special, The Legend of the Beverly Hillbillies, which ranked as the fourth-most watched television program of the week — a major surprise given the mediocre rating for the 1981 television film. It was a rare tribute from the "Tiffany network", which owed much of its success in the 1960s to the series, but has often seemed embarrassed by it in hindsight, often downplaying the show in retrospective television specials on the network's history and rarely inviting cast members to participate in such all-star broadcasts.

The Legend of The Beverly Hillbillies special ignored several plot twists of the television film, notably that Jethro was now not a film director but a leading Los Angeles physician. Critter-loving Elly May was still in California with her animals, but Jed was back home in the Hills, having lost his fortune, stolen by the now-imprisoned banker Drysdale. Nancy Kulp had died in 1991 and was little referred to beyond the multitude of film clips that dotted the special. The special was released on VHS tape by CBS/Fox Video in 1995 and as a bonus feature on the Official Third Season DVD Set in 2009.

A three-act stage play based on the pilot was written by David Rogers in 1968.[31]

The Deadly Hillbillies, an interactive murder mystery, was written by John R. Logue using the core cast of characters as inspiration. This Gypsy Productions Murder Mystery Parody features characters such as Jed Clumpett, Daisy May Mostes, and Jane Hatchaway.

Dell Comics adapted the series into a comic book series in 1962. The art work was provided by Henry Scarpelli.[32] The comic ran for 18 issues, ending in August 1967.[33]

In 1993, a film version of The Beverly Hillbillies was released starring Jim Varney as Jed Clampett and featuring Buddy Ebsen in a cameo as Barnaby Jones, the lead character in his long-running post-Hillbillies television series.

Based on The Beverly Hillbillies movie, a PC computer adventure game for operating system MS-DOS was developed by Synergistic Software, Inc. and published in 1993 by Capstone Software.