Bhurit Bhirombhakdi

Bhurit Bhirombhakdi is a fourth generation family member of the Thai business conglomerate family, the Bhirombhakdi. The family created Thailand's first beer brewery called Boon Rawd Brewery which produces the Singha Beer. He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi. He has two children, Nisa Bhirombhakdi and Nakrit (Singha) Bhirombhakdi. He is currently Boon Rawd Brewery's group chief executive officer and manages Boon Rawd Group's businesses and subsidiaries.[1]

Bhurit Bhirombhakdi
Born (1977-01-12) January 12, 1977
Bangkok, Thailand
Other namesTae
OccupationBusinessman
Title
  • Group Chief Executive Officer
  • Boon Rawd Brewery Co., Ltd.
  • Chief Executive Officer
  • Boon Rawd Trading Co., Ltd.
  • Chief Executive Officer
  • Singha Worldwide PTE. Ltd.
  • Chairman Singha Venture Capital Fund Ltd.
SpouseNisamanee Bhirombhakdi
ChildrenNisa Bhirombhakdi the best Nakrit Bhirombhakdi
Parent
RelativesWoranuch Bhirombhakdi (sister-in-law)

Education

Bhurit attended grade school up until the second year high school at Satit Prasarnmit. He then finished high school at the Wilbraham & Monson Academy in Massachusetts. He later finished his bachelor's degree with a Business Management concentration from Bentley College in Boston.[2]

Career

After his graduation at the age of 21, he started helping his family's business as an employee in the brewer tank department. In order to understand the brewery business, he furthered his education to become a Brewmaster from the Doemens Institute of Technology, one of the oldest brewery institutions in the world. Bhurit is the third Brewmaster from the Bhirombhakdi family after his grandfather, Prachuab Bhirombhakdi (Thailand's first Brewmaster) and his uncle, Piya Bhirombhakdi. He later came back to Thailand and decided to intern with one of the world's biggest marketing agencies, Ogilvy & Mather, to educate and train himself in marketing and advertising.

After the completion of his internship, he rejoined the family business in the marketing department as a starting level brand manager. He then pursued a Master of Business Administration with a Marketing and Entrepreneurship concentration from Sasin Graduate Institute of Business Administration of Chulalongkorn University.[3][4]

In 2004, Bhurit joined Boon Rawd Brewery Co. as the Business Development and Non-Alcohol Products Marketing Director.[5] In 2010, he was promoted to the Boon Rawd Brewery's board of directors. Again in 2016, he was promoted to chief executive officer of the marketing and distribution arms of the company.

Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water.[6][7] In addition, he also started many new business relationships and joint ventures. Examples include collaborating with Singha Kameda, a distributor of Japanese styled rice crackers, Thai Korean Seaweed, the manufacturer of Mashita Seaweed, and most recently, a venture with PTT Oil and Retail Business Public Company Limited, to manufacture and distribute new RTD beverages.[8]

In 2018, he founded Singha Ventures Capital Fund,[9] which is the Corporate Venture Capital investing arm of Boon Rawd Brewery. He is the chairman of the executive board. In 2020, Bhurit was selected by the board of directors, as the CEO of Singha Worldwide PTE, appointed chairman of the Board of Vara Food & Drink Co., Ltd., and promoted to executive vice president of Boon Rawd Brewery Co., Ltd.

In September 2022, the Boon Rawd Brewery Group's board of directors unanimously selected Bhurit as the group company's new chief executive officer to lead and to guide the company forward into the future.[1]

Interest

Aside from his various roles and responsibilities, Bhurit is also a supporter of various extreme sports in Thailand. He is the current President of the Thailand Extreme Sports Association.[10]

References

  1. แม่ทัพใหม่! เจน 4 สิงห์ ‘ภูริต ภิรมย์ภักดี’ นั่งซีอีโอ บุญรอดบริวเวอรี่ (in Thai). brandbuffet
  2. ประวัติ ภูริต ภิรมย์ภักดี แม่ทัพบุญรอดฯ คนใหม่ (in Thai). thairath
  3. เต้ ภูริต ภิรมย์ภักดี ซีอีโอคนใหม่ บุญรอดบริวเวอรี่ (in Thai). prachachat
  4. ทำความรู้จัก ‘ภูริต ภิรมย์ภักดี’ ผงาดเก้าอี้ซีอีโอ บุญรอดบริวเวอรี่ แทน ‘จุตินันท์’ (in Thai). the bangkok insight
  5. ภูริต ภิรมย์ภักดี สิงห์หนุ่มผู้ทะยานสู่จุดเปลี่ยน (in Thai). Forbes Thailand
  6. เบียร์เก่าไป เบียร์ใหม่มา สิงห์ คลอด “LEO No.8” เขย่าตลาดน้ำเมาสีอำพัน แสนล้าน!! (in Thai). bangkokbiznews
  7. ไม่ใช่เบียร์! สิงห์ เปิดตัว “สิงห์ เลมอนโซดา” สดชื่นแบบไม่มีน้ำตาลต่อยอดธุรกิจ Non-Alcohol (in Thai). brandinside
  8. “บุญรอดฯ” ร่วมทุนเครือ “ปตท.” บุกเครื่องดื่มสำเร็จรูปพร้อมดื่ม (in Thai). mgronline
  9. ‘สิงห์’ เปิดตัว CVC อีกราย ภายใต้ชื่อ ‘Singha Ventures’ ตั้ง 'ภูริต ภิรมย์ภักดี' คุมบริหาร (in Thai). techsauce
  10. 'ภูริต'นั่งนายกกีฬาเอ็กซ์ตรีม ประเดิมจัด'เวคบอร์ด-เวคสเก็ต'ชิงแชมป์โลก (in Thai). thaipost
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