Big Red Group

Big Red Group is an Australian amusement and experience company founded in 2017 which owns various brands that focus on the entertainment industry. Based in Sydney, the corporation's brand list includes Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. According to Big Red Group, it owns 10,000 experiences across Australia.[2]

Big Red Group
Founded2017
FoundersNaomi Simson, David Anderson
Headquarters3 Spring Street, Sydney NSW 2000,
Sydney
,
Australia
Number of locations
2 offices
Key people
David Anderson, CEO[1]
SubsidiariesAdrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon
Websitewww.bigred.group

History

Big Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017. Big Red Group then added experience brands Adrenaline in 2018,[3] Lime&Tonic in 2019,[4] and Experience Oz and Experience Oz Local Agent in 2021.[5][6] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.[7]

Awards

Big Red Group has been given several nominations and recognitions in human resources. Big Red Group has gained finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).[8] Employee benefits, such as the opportunity for employees to work anywhere from anywhere for 30 days[9] had the company recognised by Fast Company Brands that Matters 2021,[10] shortlisted AFR's Best Places to Work in 2022 and Most Innovative Companies 2021.

Companies

Big Red Group is the holding company for a portfolio of experience businesses:

  • Adrenaline – Focused on rides like hot air balloons and other experiences like whale watching.
  • Experience Oz – Focuses on cruises, theme parks, and zoos/aquariums.
  • Lime&Tonic – Focuses on food, wine, and spa treatments.
  • RedBalloon – Focuses on gift-centered experiences, like cruises, flying, skydiving, etc.

References
  1. Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". "Compare the Market". Retrieved 2021-08-27.
  2. "Big Red Group's Matthew Cavalier Chats To Channel 7's Sunrise Program". "Big Red Group". 13 April 2021. Retrieved 2022-03-08.
  3. Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". "AdNews".
  4. "Big Red Group acquires social concierge Lime&Tonic". "Business News Australia". 4 September 2019.
  5. "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
  6. Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". "KarryOn Australia". Retrieved 2022-03-08.
  7. "DCM and Big Red champion North Queensland tourism in new joint venture". "Mumbrella". 3 February 2022.
  8. "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
  9. Bell, Jess (23 August 2021). "Big Red Group introduces 30-day 'Work From Anywhere' benefit". "HDR Australia". Retrieved 2022-03-08.
  10. "Big Red Group Recognition".
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