Biscuiteers

Harriet Hastings co-founded Biscuiteers with her husband, Stevie Congdon in 2007. Hastings had just left her job as Director of Consumer Brands at Trimedia following the birth of her fourth child and was keen to create her own e-commerce brand. She saw an opportunity in food gifting in the UK and developed the idea of iced biscuits for their flexibility in design, shelf life and postability. Biscuiteers launched with a small range of designs called collections like the fashion world. For the first 5 years the brand sold online at Biscuiteers.com and to corporate and wholesale clients including Selfridges and Harrods. In 2012 the business opened their first Icing Café in Notting Hill, and their 2nd Icing Café on the Northcote Road followed in 2014. In September 2017, the brand celebrated their 10th birthday with London's very first 'biscuit exhibition' at the Serpentine Gallery, a retrospective look at the company's past decade, represented by 10 intricate, 3D biscuit structures made from biscuit.[2]

Biscuiteers receive corporate commissions such as logos and other designs for iced biscuits and cakes and have previously created bespoke biscuits for Anya Hindmarch, Mulberry, Boden, Swatch, Dior, Cartier, Gucci, Red Bull and Burberry among others, where they want very accurate representations of their designs.[3] They also have a bespoke service for private parties, weddings, christenings, baby showers and birthday parties.

Biscuiteers products are stocked in Selfridges, Fenwicks, Harvey Nichols, Le Bon Marche and Saint Laurent in Paris amongst others.

In Summer 2019, Biscuiteers unveiled a new purpose-built space in the Wimbledon district of London. The new manufacturing unit and office reflects the creativity and dedication to design for which Biscuiteers is so well known.

The “Biscuiteers Boutique & Icing Café” on Kensington Park Road, Notting Hill opened its doors in 2012 and the companies 2nd site opened on the Northcote Road in Battersea in 2014. The Icing Cafes have been named as one of 'London's quirkiest cafes' by the Telegraph[4] and included in Vogue 'The Most Instagrammable Places in London' roundup [5]

Biscuiteers first book, “Biscuiteers Book of Iced Biscuits” by Harriet Hastings and Sarah Moore was published by Kyle Books in 2012.[6] Their second book, “Biscuiteers Book of Iced Gifts” by Harriet Hastings was published by Michael Joseph (Publisher) in 2018.[7]

In October 2016 Biscuiteers embarked on a round of crowdfunding with crowdfunding platform Crowdcube.[8] In total the business raised a total of £1.2 million. During the crowdfunding process the Biscuiteers were awarded a top score of three gold medals from independent crowdfunding guide Crowdrating. This identified Biscuiteers as a strong investment opportunity.