Bite-Back

Successes from its supermarket campaign include persuading Japanese-inspired restaurant chain Wagamama to remove shark from its menu,[9] encouraging supermarket giant Asda to take shark off its shelves across the UK[10] and Mary Berry – British chef, food writer and judge on the Great British Bake Off – to remove a shark recipe from her cookery book.[11]

Its 'Hacked Off' campaign, which aims to halt the sale of shark fin soup in the United Kingdom, inspired the London-based Michelin-starred Chinese restaurant Hakkasan to stop selling the controversial soup.[12][13] Having spearheaded efforts across the UK to reduce shark fin sales, in 2018 the charity reported that the number of British restaurants serving shark fin soup had reduced by 82%.[14]

As part of the organisation's quest to devalue a dead shark and make the UK shark-free, Bite-Back encourages its supporters to contribute to its 'shark sightings' map, a comprehensive collection of shops, fishmongers and restaurants which still continue to sell shark products.

In 2014 it worked with one of its fundraising partners, Sea Life London Aquarium, to capitalise on the Chinese New Year to rally supporters and raise awareness of shark finning by distributing ‘mis-fortune cookies’ containing special messages focusing on the issue.[15]

After collaborating with The Independent's Oscar Quine[16] to call a top London restaurant's shark fin supply into question, Bite-Back worked with Trading Standards and Westminster City Council to investigate their source. The Royal China Club was subsequently found to have been illegally importing shark fins for its £38 a bowl soup.[17]

Having exposed a loophole in European legislation that allows anyone entering Europe to bring 20 kg of dried shark fins, the charity launched its No Fin To Declare campaign in April 2015.[18] Bite-Back maintains that each 20 kg haul can make 700 bowls of shark fin soup and, at £180 per kg,[19] be worth over £3,600, prompting restaurants to abuse personal import allowances as a 'back door' for the unregulated introduction of shark fins to the restaurant trade.

The charity is currently working with the Marine Species Conservation team at DEFRA and Green MEP Jean Lambert to change the personal import allowance, re-evaluate the legislation and vote to make it illegal to bring any shark fins into the EU.

In July 2018 Bite-Back launched a campaign for responsible shark journalism,[20] reminding media that Jaws was not a documentary and calling for the press to stop describing sharks as 'killers', 'monsters' and 'beasts'. Supported by celebrities including Hugh Fearnley-Whittingstall and Steve Backshall, the charity's "Media Guidelines" aim to help UK and international press report shark encounters more accurately and in a way that won't thwart shark conservation initiatives.

The campaign also received the support of Wendy Benchley,[21] wife of Jaws author Peter Benchley, who worked with her husband as a marine conservation advocate to overcome the excessive fear of sharks prompted by the novel.[22][23]

Bite-Back's quest to inspire responsible shark journalism inspired much debate across national radio stations, with campaign director Graham Buckingham interviewed by UK stations including Heart,[24] LBC[25] and on the BBC Radio 2 Breakfast Show.[26]

Research[27] commissioned by Bite-Back in November 2017 into attitudes towards sharks and the oceans found that Brits are in love with the oceans, but not with sharks. While 83% think more should be done to protect the world's oceans, the charity found that 46% of Brits think sharks are more terrifying than spiders, snakes and rodents combined[28] while nearly two-thirds (64%) would prefer sharks not to exist.

The survey into public perception of the apex predator highlighted the need for educational efforts to highlight the importance of sharks at a time when humans kill 73 million sharks a year. Of the three sharks easily named by the public – great white (89%), hammerhead (80%) and tiger (67%) – each have seen populations plummet by as much as 90% in some parts of the world in the past 50 years.[29]