Blaise Hazelwood

Hazelwood began door-to-door canvassing as a 10-year-old in Arizona when her father was running for Precinct Committeeman, and she learned firsthand the value of human contact, meticulous organization and volunteer muscle in political campaigns. Her grandmother was a campaign volunteer in the days before computers, when voter files were kept on index cards. She told the Washington Post in 2003, "I always heard stories about my grandmother. It was all personal contact, and it obviously worked."[4]

After graduation from Vassar College, Hazelwood's first job was staff assistant at the RNC. Her career since has been a succession of campaigns and grassroots organizing across the country, often anchored by positions at the Republican National Committee. She worked for Bob Dole's 1996 presidential campaign and for James S. Gilmore III's successful 1997 gubernatorial campaign in Virginia.[4]

After those campaigns, she joined Curt Anderson's political consulting firm. Then, in the summer of 2001, moved back to the RNC to help the Bush team manage its outreach to parts of the conservative coalition.[4]

The 72 Hour test results were the inspiration for Grassroots Targeting (GT) in 2005 by Hazelwood, turning her expertise in the practice of microtargeting into a business. There was the dire need to have better voter lists and an understanding of how to motivate and persuade individual voters. Blaise has modeled every precinct in the country, in addition, Grassroots Targeting has conducted microtargeting projects and consulted for Presidential campaigns, U.S. Senators and Congressional members, National and State Parties, IEs, and local campaigns.

Grassroots Targeting's prescriptive voter data, analytics, and modeling are unique and all their own. GT built their modeling and voter scoring program in-house. Their system was built on decades of real-world experience winning campaigns and targeting voters with granular data. The modeling process continually learns and improves, testing systematically throughout.

Since 2005, GT's in-house modeling program has consistently proven to be extremely accurate when comparing the models to actual turnout and election results. The precision of their models allows clients to avoid surprises and affect outcomes. Their history in highly contested races shows their results are their commitment to winning.  

GT conducts quantitative voter research, using prescriptive political analytics to identify and score every individual voter, determining the persuasive messages that will make the most impact.

With respect to the 2008 Presidential race, Hazelwood explained,

"With Bush, our targeting efforts focused on turning out the base. Now with McCain, it's about convincing the swing voters. It's a different audience we're going after, and we're able to find those swing universes much better than we would have in the past. But sometimes microtargeting isn't user-friendly enough -- a lot of campaigns get a book that explains it, and then that book goes on the shelf. I've built software that allows campaigns to understand their microtargeting data more easily. They can pull their own email and phone universes. The software will tell you, 'These are the swing groups, these are the people who are most likely to turn out.' All the end users have to do is pick what groups they want to target. If you have the budget to mail to only 40,000 people, you can decide which group you want and enter into the calculator exactly what you want your numbers to be."

"Blaise Hazelwood is credited with bringing back the culture of grassroots campaigns into the Republican Party."[5]

Hazelwood worked as Political Director at the RNC in 2002 & 2004. Matthew Dowd, Senior Advisor at the time said, "She's got good intuition, and she's exceptionally well organized. She'll do whatever it takes to get the job finished. She's not concerned about being the last person to leave the office or getting on an airplane to get the job done."[4]

"When the history of the Republican Party's midterm election victories of 2002 is written, President Bush will get the headline and much of the credit, but a large footnote will go to a young political operative named Blaise Hazelwood."[4] -The Washington Post, 2003

Hazelwood, only 31 at the time, was serving as political director of the Republican National Committee (RNC), and it was her responsibility to coordinate the party's "72-Hour Program," an 18-month effort designed to put shoe leather back into politics and beat the Democrats in turning out the vote, especially in the final three days, 72 hours, of the campaign. The 72-Hour Project was born of necessity after the 2000 election, when Republicans discovered that Democrats had done a better job of getting their voters to the polls in one of the tightest presidential races in history.[4]

With prodding from White House senior adviser Karl Rove, White House political director Ken Mehlman and RNC Deputy Chairman Jack Oliver, the party undertook a top-to-bottom review of its get-out-the-vote operation, poured more than $1 million into more than 50 experiments to test how best to reach out to voters and then methodically set about implementing their findings in the midterm campaigns.[4]

"I'm confident from the testing and from human life experience that making a volunteer telephone call or knocking on someone's door makes much more impact than just doing it paid," Hazelwood said.[4]

Her work paid big dividends on Election Day, when a surge of Republican voters in states such as Florida, Georgia, North Carolina and Missouri overwhelmed the Democrats and turned what many had called one of the most competitive midterm campaigns in history into a substantial Republican victory.[4]

In addition to implementing the 72 hour program, Hazelwood is also credited with creating Voter Vault, the Republican Party's voter file database which is used by campaigns all over the country.[3]

In 2005, Hazelwood moved over to become Elizabeth Dole's right-hand-woman, serving as campaign and media director for the National Republican Senatorial Committee (NRSC) through the 2006 election cycle.[3]