Djarum

PT Djarum (Indonesian pronunciation: [ˈdʒarʊm], literally "needle") is an Indonesian kretek (clove cigarette) brand/manufacturer founded on 21 April 1951 by Oei Wie Gwan in Kudus, Central Java. It produces dozens of domestic and international brands.[2] Djarum Black, Super and L.A. Lights are among the most popular products of Djarum.[3] The company owns the PB Djarum, a professional badminton club, the Italian football club Como 1907, and is the main sponsor of Liga 1, Indonesia's top football league from 2005 to 2011. Under its direct parent PT Dwimuria Investama Andalan (also known as Djarum Group), it has non-cigarette business lines in technology, banking and beverages.[4][1][5]

PT Djarum
TypePrivate[1]
Industry
Founded21 April 1951 (1951-04-21)
FounderOei Wie Gwan
HeadquartersKudus, Central Java, Indonesia
Key people
Owner
Number of employees
75,000
ParentPT Dwimuria Investama Andalan
SubsidiariesPolytron
Mola
Blibli Tiket
BCA
Como 1907
Websitewww.djarum.com

History

In 1951, Oei Wie Gwan, an ethnic Chinese businessman, bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was called Djarum Gramofon which means 'gramophone needle'; he shortened it to Djarum (current spelling: jarum) which means needle. The company's first brand was 'Djarum'. The company nearly collapsed in 1963 when its factory was destroyed in a fire, followed by the death of Oei Wie Gwan. The new owners, Oei Wie Gwan's children Budi and Bambang Hartono, took the opportunity to rebuild the company.

The company began producing machine-rolled kretek in the early 1970 but also continues to produce hand-rolled kretek made by manual labourers.[6]

Djarum Super was launched in 1981, followed by the introduction of Djarum Special in 1983.[7]

While the domestic market for kretek was large, in 1972 the company began exporting hand-rolled kretek to tobacco retailers around the world.[8] Budi and Bambang Hartono diversified the company's activities outside cigarette manufacturing.

After the 1997 Asian financial crisis, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum.[9] In 2004, the Djarum Group acquired a 30-year BOT contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.

The Djarum badminton club (PB Djarum) was founded in 1974 by Budi Hartono. Its players, such as Liem Swie King and Alan Budikusuma, have won numerous championships for Indonesia.

Since the Family Smoking Prevention and Tobacco Control Act in 2009 banned most flavoured cigarettes in the United States, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in tobacco leaf instead of black paper. The tobacco is air-cured, and they are packaged in boxes of 12 instead of 20.[10]

Non-cigarette business lines
  • Bank Central Asia (banking company)
  • Blibli Tiket (e-commerce and travel booking platform, supermarkets under the Ranch Market and Farmers Market brands formerly under license of 99 Ranch Market)
  • Visinema Pictures (Productions house for movies)
  • Sumber Kopi Prima (instant coffee manufacturer, branded as Delizio Caffino and Kopi Tubruk Gadjah)
  • Mola (over-the-top streaming service)
  • Polytron (electronics company)
  • Savoria (food and drink manufacturer, branded as Yuzu, Fox's and Krizzi)
  • Global Dairi Alami (dairy manufacturer, branded as MilkLife)

Websites and events

Some of them are sponsored by Djarum brands.

  • Super Soccer (soccer internet streaming (2016–2019) and news platforms)

Involvement in sports

References
  1. "Djarum Pt - Company Profile and News". Bloomberg News.
  2. "Djarum - Semangat Kemajuan". djarum.com. Retrieved 2022-01-15.
  3. "Top 6 Djarum products". Top 6 Djarum products. Retrieved 2022-01-24.
  4. "Home". djarum.com.
  5. "Djarum Pt - Company Profile and News". Archived from the original on August 20, 2013.
  6. "Djarum Website". www.djarum.co.id. Archived from the original on 2015-01-21.
  7. "Djarum Website: Djarum Special". www.djarum.com. Archived from the original on 2014-12-13.
  8. Kretek, Hanusz, Mark. 2003. Equinox Publishing, Singapore. Page 136
  9. "Indonesia's Djarum Group buys BCA shares worth $382 mln-sources". Reuters. 20 December 2010.
  10. Newman, Barry (28 October 2009). "To the FDA, This Indonesian Smoke is Close but No Cigar". Wall Street Journal.
  11. Sufiyanto, Tengku, ed. (2016-08-23). "Cerita Produk Rokok yang Pernah 'Merajai' Sepakbola Indonesia". INDOSPORT.com (in Indonesian). p. 4. Retrieved 2022-10-08.
  12. Sufiyanto, Tengku, ed. (2016-08-23). "Cerita Produk Rokok yang Pernah 'Merajai' Sepakbola Indonesia". INDOSPORT.com (in Indonesian). p. 5. Retrieved 2022-10-08.
  13. "Djarum Caplok Como 1907, Ini Sederet Klub Milik Pengusaha RI". market (in Indonesian). Jakarta: CNBC Indonesia. Retrieved 2021-04-21.
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