Blue Bird Group

Bluebird Group (branded as Bluebird) is an Indonesian transportation company based in Jakarta. Established in 1972,[1][2] the company is known for its Bluebird taxicab service as well as other transportation services.

This article is about Indonesian transportation company. For other uses, see Bluebird (disambiguation).

PT Blue Bird Tbk.
IDX: BIRD
TypePublic
IndustryTransportation
Founded1972 (1972)
Founders
  • Mutiara Fatimah Djokosoetono
  • Chandra Suharto
  • Purnomo Prawiro
Headquarters
Jakarta
,
Indonesia
Brands
  • Bluebird (taxi)
  • Bigbird (bus)
  • Goldenbird (rent-a-car)
  • Silverbird (executive taxi)
Websitewww.bluebirdgroup.com

History

Bluebird Group was founded by Mutiara Fatimah Djokosoetono, wife of Jakarta-based College of Policing (STIK) and College of Military Law (AHM) founder and first dean of Faculty of Law of University of Indonesia Djokosoetono, and her two sons Chandra Suharto and Purnomo Prawiro. They founded a non-argo taxi company Chandra Taksi (named after Chandra Suharto), considered as the predecessor of Bluebird.[3] Chandra Taksi started its operation from two cars granted by the people at PTIK and AHM.[4] Chandra Taksi was considered "dark taxi" (taksi gelap) because the company utilised private cars for taxi service.[5]

They officially founded Bluebird in 1972, with their other business partners after had obtained permit from Jakarta Office of Transportation.[5] Initially had the armada of 25 taxi, the company had had 500 taxis in 1978 and jumped into 2,000 in 1985. Its first Holden Torana fleet is currently in display at Bluebird headquarters.[6] Bluebird pioneered several innovations in Indonesian taxi industry, including argometer-based tariff, air conditioned taxi, and GPS system installation.[3]

A Bluebird Toyota Transmover
A Bluebird Toyota Limo

In 2011, Bluebird launched its mobile app. In the same year it was the first taxi company in Indonesia who gave its mobile reservation via Blackberry. In 2014, Bluebird went public on Indonesia Stock Exchange.[7]

In 2017, Bluebird collaborated with transportation technology company Gojek to deliver Go-Bluebird which enables customers to request Bluebird taxis directly in Gojek app.[8]

Business units

The company is known for its four land transportation services: Bluebird regular taxis, Bigbird buses, Silverbird executive taxis, and Goldenbird rent-a-car. Bluebird Group also has expanded further into other business such as logistics, property industry, heavy equipments, and IT consultation services.[2][3]

See also

References
  1. "PT. BLUE BIRD TBK [BIRD] - IDNFinancials".
  2. "Sekilas Tentang Bluebird Group Holding". Blue Bird Group. Retrieved March 23, 2021.
  3. "History of Bluebird". Blue Bird Group. Retrieved March 23, 2021.
  4. Endah, Alberthiene (2012). Sang Burung Biru: Perjalanan Inspiratif Blue Bird Group. Jakarta: Gramedia Pustaka Utama.
  5. Matanasi, Petrik (2018). "Sejarah Blue Bird Bermula dari Taksi Gelap". Tirto.id. Retrieved March 23, 2021.
  6. Hadi, Dimas (June 7, 2019). "Mengenal Lebih Dekat Armada Taksi Pertama Blue Bird, Holden Torana 1972". Carmudi Indonesia. Retrieved March 23, 2021.
  7. "Blue Bird Listed on IDX with Ticker Code "BIRD"". Blue Bird Group. November 5, 2014. Retrieved November 29, 2022.
  8. Agung, Bintoro (2017). "Go-Blue Bird, Bentuk Kemesraan Baru Gojek dan Blue Bird". CNN Indonesia. Retrieved March 23, 2021.


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