Bob Isherwood

Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.[1]

Bob Isherwood
Born
Melbourne, Australia
NationalityAustralian
EducationRMIT

Education

Isherwood attended RMIT to study Advertising Art, thanks to the intervention of Victor Greenhalgh – the head of department.[2] Isherwood established the Victor Greenhalgh scholarship programme for underprivileged students at RMIT.[3]

Career

Isherwood was appointed Worldwide Creative Director of Saatchi & Saatchi in 1996, a position he held until he resigned in 2008.[4] During that period the Network won almost 8,000 significant creative awards.[5] Isherwood also established and presented the Saatchi & Saatchi New Directors’ Showcase[6] at the annual Cannes International Advertising Festival. In 2009 Isherwood was the Creative Chairman for the UN/IAA Climate Change Initiative. www.Hopenhagen.org[7]

Isherwood is currently a founding partner of Dialog Health,[8] and director of Creative Development for The One Club for Creativity.[9] In 2019, he co-founded The ONE School, a free online portfolio program for black creatives with schools based in New York, Los Angeles, Chicago, Atlanta and the UK.[10]

Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a British Design and Art Direction gold award (Black Pencil) for Advertising.[11][12] He was named Australia’s Leading Creative Director and received the Clio Lifetime Achievement Award. and has been inducted into the Clio Hall of Fame.[13] He is also a member of RMIT’s Acclaimed Alumni. And received the first ever Honorary Doctorate in Communications from RMIT in 2007.[14] He was inducted into the Australian Writers and Art Directors Hall of Fame in August 2009.[15]

Appointments
  • President, Film & Press & Poster Juries at Cannes International Festival of Creativity[16]
  • Chairman of Executive TV & Radio Jury, Clio awards [17]
  • Participant in ‘2020’ initiative of Australian Prime Minister, Kevin Rudd.[18]
  • Selection Panel Member, Advance Global Australian Awards 2012-2014.[19]
  • Dean of the Cannes Young Creative Academy,[20]
  • Adjunct Professor of Managerial Studies at Vanderbilt University.[21]

Bibliography
  • ‘World Changing Ideas’ – (co-authored with Richard Myers.)

Palazzo Editions ISBN 0-9553046-0-1 ISBN 978-0-9553046-0-6

  • ‘Art Direction (D&AD Mastercraft Series)’ – (essay by Isherwood)

Rotovision ISBN 0-8230-6562-6 ISBN 978-0-8230-6562-2

  • ‘Advertising Now. Print.’ (succinct essay by Isherwood)

(editor Julius Wiedemann.) Taschen – GmbH ISBN 3-8228-4027-0 ISBN 978-3-8228-4027-6

  • ‘Advertising Now.’ TV Commercials: (essay by Isherwood)

Taschen – GmbH Not Yet Available

  • ‘Social Work: Saatchi & Saatchi’s Cause Related Ideas.’

Te Neues Publishing Co. ISBN 0-9538128-0-4 ISBN 978-0-9538128-0-6

  • ‘The 22 Irrefutable Laws of Advertising (and When to Violate Them)’

(by Michael Newman, foreword by Isherwood.) Published by Wiley ISBN 0-470-82106-X ISBN 978-0-470-82106-0

References
  1. O’BrienAugust 19, Kyle. "One School, a Year After Launch, Has Seen 80% of Grads Hired".
  2. "Victor Greenhalgh Scholarship". RMIT University. Retrieved 1 August 2014.
  3. "The Victor Greenhalgh Scholarship". RMIT University. Archived from the original on 19 July 2009.
  4. "Bob Isherwood Departs From Saatchi - AgencySpy". Mediabistro.com. 10 November 2008. Retrieved 1 August 2014.
  5. "Bob Isherwood Speaks At Dubai Lynx". DesignTAXI.
  6. "'Feel the Reel' : News".
  7. Brownsell, Alex (23 June 2009). "United Nations launches Hopenhagen climate change campaign". Marketing Magazine. Retrieved 1 August 2014.
  8. "Dialog Health | Patient + Employee Engagement | Texting Solution HIPAA Compliant".
  9. "Creative Legend Bob Isherwood Joins The One Club To Lead Global Professional Development". www.oneclub.org.
  10. "The One Club and WPP Partner To Bring ONE School Initiative for Black Creatives to the UK". www.oneclub.org.
  11. Tuesday 31, October 2006 at 3:14 PM by CB (31 October 2006). "Bob Isherwood Encouragement Award - Entries Close Tomorrow Nov 1". Campaignbrief.com. Retrieved 1 August 2014.
  12. "Bob Isherwood". Advance. Retrieved 1 August 2014.
  13. "Clio Lifetime Achievement Award for Bob Isherwood : News : Saatchi & Saatchi". Saatchi.com. Retrieved 1 August 2014.
  14. "RMIT Alumni - Home - RMIT Alumni". Alumni.rmit.edu.au. Archived from the original on 12 March 2014. Retrieved 1 August 2014.
  15. Friday 07, August 2009 at 10:00 AM by CB (28 November 2013). "AWARD Hall of Fame honours Neil French - Campaign Brief Asia". Campaignbrief.com. Archived from the original on 8 August 2014. Retrieved 1 August 2014.
  16. Cannes Lions 2014
  17. CLIO Awards
  18. "Australia 2020 - www.australia2020.gov.au". Archived from the original on 7 September 2008. Retrieved 11 September 2008.
  19. "| Advance | Advance". Archived from the original on 15 July 2014. Retrieved 14 July 2014.
  20. "Cannes Lions 2014". Canneslions.com. 21 June 2014. Archived from the original on 15 July 2014. Retrieved 1 August 2014.
  21. "Bob Isherwood | Managerial Studies". As.vanderbilt.edu. Retrieved 1 August 2014.
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