Bob McDonnell 2009 gubernatorial campaign

The McDonnell campaign strategy focused on economic issues, transportation, and public safety.[8] Bob McDonnell's proposals included new job initiatives, boosting Virginia’s tourism, hospitality, and film industries, making Wallops Island the top commercial spaceport in America, and expanding growth in rural Virginia.[9] McDonnell’s education proposals would move $480 million per year from school administration and put it directly into the classroom; establish more specialized high schools to support high-demand industries; increase online learning through virtual schools; and support educational mentoring programs.[10][11] McDonnell has frequently expressed his support for President Barack Obama’s ideas on increasing parental choice through charter schools.[12]

McDonnell has said that his priority as Governor would be employment for Virginians. He has favored right-to-work laws, low operating cost of government and a simplified tax code.[13][14]

McDonnell's campaign also addressed transportation, a major issue in heavily congested areas of Virginia. His plan includes issuing $3 billion in transportation bonds that had been approved by the Virginia General Assembly in 2007; modernizing the Virginia Department of Transportation; and encouraging public-private partnerships to improve infrastructure.[15] He wants to widen I-66, improve I-95, and finish Metro to Dulles.

McDonnell wishes to make Virginia the Energy Capital of the East Coast.[16] He supports drilling for oil off of the coast of Virginia while simultaneously developing new technologies for wind, solar, biomass, and other renewable energy resources.[17] Opponents of McDonnell's drilling proposal say that drilling for oil would risk Southern tourism, rare wildlife, and fisheries for what the U.S. Department of the Interior’s Minerals Management Service estimates would be only enough oil for six months, and require seven to ten years to bring online.[18] He intends to expand investments in renewable energy sources and incentivize green job creation.[16]

McDonnell is anti-abortion. As a state legislator, he introduced legislation that would have banned late-term abortions, as well as other legislation requiring parental consent before a minor has an abortion and informed consent for all women.[19] He opposes government funding for elective abortions.

McDonnell's 1989 thesis for Regent University[20] was a 93-page document titled The Republican Party's Vision for the Family: The Compelling Issue of The Decade. The document explored the rise in the numbers of divorces and illegitimate births, and examined public policies that may have contributed to that increase and proposed solutions.

The document gained attention in the campaign because it outlined a 15-point conservative agenda, including 10 points McDonnell pursued during his years in the General Assembly, according to press analysis.[21] This agenda includes opposition to abortion and support for school vouchers, and tax policies that favor heterosexual families. In the work, McDonnell argues for covenant marriage, a "legally distinct type of marriage intended to make it more difficult to obtain a divorce".[22]

In his thesis, McDonnell said "government policy should favor married couples over 'cohabitators, homosexuals or fornicators.'"[23] McDonnell also "described working women and feminists as 'detrimental' to the family."[23] McDonnell also "criticized a landmark 1965 Supreme Court decision" which legalized the use of contraceptives by married couples. In the thesis, McDonnell argued for the use of government intervention on societal issues, writing that "man’s basic nature is inclined towards evil, and when the exercise of liberty takes the shape of pornography, drug abuse, or homosexuality, the government must restrain, punish, and deter."

McDonnell responded to the article, stating "Virginians will judge me on my 18-year record as a legislator and attorney general and the specific plans I have laid out for our future -- not on a decades-old academic paper I wrote as a student during the Reagan era and haven't thought about in years." The Washington Post reported McDonnell maintains: "Like everybody, my views on many issues have changed as I have gotten older." McDonnell says his evolved position on family policy is best represented by his 1995 welfare reform legislation where he "worked to include child day care in the bill so women would have greater freedom to work." He now insists that the position on working women he espoused in the thesis, "was simply an academic exercise and clearly does not reflect my views."[21]

Virginia Governor Tim Kaine, a supporter of McDonnell's Democratic opponent, state Sen. R. Creigh Deeds, responded that McDonnell has since made more than one intervention concerning sexual orientation. Kaine pointed to the fact that McDonnell advocated a state constitutional amendment requiring that marriage can occur only between a man and a woman, and intervened to oppose Kaine's first act as governor in 2006, to expand the state's nondiscrimination policy to include sexual orientation.[24]

McDonnell's campaign headquarters was located in Richmond. His campaign finance report for September 15, 2009 indicates that he had nearly 1,500 more new donors than the Deeds campaign had total donors, a total of 6,239 donors, 4,946 of them new.[25]

The McDonnell For Governor campaign printed a variety of bumper stickers appealing to many interest groups, including "Women for McDonnell," "Sportsmen for McDonnell," and "Independents for McDonnell." Some appealed to the diverse minority groups throughout the Commonwealth. Some featured the mascots of select public universities such as The University of Virginia, Virginia Tech, James Madison University, Virginia Military Institute, and Old Dominion University. "Irish for McDonnell" stickers were printed for the select Virginia residents who attended the University of Notre Dame as well.

Bob McDonnell has been endorsed by Sheila Johnson, co-founder of Black Entertainment Television and owner of the Washington Mystics;[26] Virginia AgPAC: the Political Action Committee of the Virginia Farm Bureau, representing over 147,000 members;[27] the Virginia Association of Realtors, the largest trade association in Virginia with over 33,000 Members;[28] The Virginia Credit Union League, a trade association representing the Commonwealth’s 194 not-for-profit credit unions and the 3 million member-owners residing in Virginia;[29] The Virginia Chapter of the National Federation of Independent Business (NFIB), a group whose membership consists of over 6,000 small businesses across Virginia;[30] and the NRA Political Victory Fund,[31] which reversed its 2005 decision wherein it endorsed Deeds for Attorney General.