Bodybuilding.com

Bodybuilding.com is an American online retailer based in Boise, Idaho, specializing in dietary supplements, sports supplements and bodybuilding supplements.

Bodybuilding.com
TypeSubsidiary
IndustryEcommerce, Fitness Industry
FoundedFebruary 16, 1999 (1999-02-16)[1]
HeadquartersBoise, Idaho, U.S.
Key people
CEO Karl Walsh
ProductsDietary supplements
Number of employees
450
ParentRetail Ecommerce Ventures[2]
Websitebodybuilding.com

In September 2015, the CEO and founder Ryan DeLuca stepped down from his role, announcing he would be succeeded on an interim basis by Liberty Media CFO Chris Shean.[3] Chris Shean was subsequently replaced with the appointment of Karl Walsh in October 2021.

History

Bodybuilding.com grew out of wholesale-creatine.com, an online storefront created by teenage web marketer and amateur bodybuilder Ryan DeLuca in 1997, to capitalize on the rising popularity of creatine supplements.[4][5]

A majority stake in Bodybuilding.com was acquired in July 2006 by Milestone Partners for an undisclosed amount.[6] In January 2008, Liberty Media Corporation acquired a controlling stake in Bodybuilding.com for more than $100 million.[7] DeLuca stayed on as the company's CEO.

Bodybuilding.com corporate headquarters, Boise, ID

As of 2014, it has 450 employees working at 3 locations, including distribution centers in North Las Vegas, NV; Shiremanstown, PA; and Bedfordshire, U.K.[8] The corporate headquarters is also located in Boise, along with the company's customer service call center.

In 2013, the company donated the equipment for Boise's first outdoor gym, located in Ann Morrison Park.[9]

Misidentified drugs

In 2007, an FDA agent purchased several dietary supplements from the company which were determined to contain anabolic steroids. In May 2012, Bodybuilding.com was fined $7 million, and as part of the settlement, CEO DeLuca and his brother Jeremy were both fined $600,000 for selling misbranded drugs.[10][11]

Ryan Deluca steps down

In September 2015, founder and CEO Ryan Deluca suddenly announced he would be stepping down from his position as CEO.[12]

Vitalize, LLC.

In 2015, Liberty Interactive spun off Bodybuilding.com and its stake in Expedia into a new company, Liberty Expedia Holdings.[13] In December 2016 after a massive layoff,[14] Bodybuilding.com reorganized to form 4 different companies/brands.

See also

References
  1. "Bodybuilding.com WHOIS, DNS, & Domain Info - DomainTools". WHOIS. Retrieved 2016-07-13.
  2. "Bodybuilding.com forms partnership with Retail Ecommerce Ventures". PR Newswire. July 1, 2022. Retrieved March 2, 2023.
  3. "Bodybuilding.com founder DeLuca steps down". Idaho Statesman. 5 October 2015.
  4. DeLuca, Ryan. "Ask a guy who started Bodybuilding.com anything, part I". Retrieved 17 November 2014.
  5. "Catching Up with the 2006 30 Under 30 Alumni, Leading Your Company Article - Inc. Article". Retrieved 2007-11-20.
  6. "Milestone Completes Sale of Bodybuilding.com". Milestone Partners. Retrieved 17 November 2014.
  7. Ando, Ritsuko (2008-01-07). "Liberty Media buying Bodybuilding.com stake: report". Reuters. Retrieved 2008-01-10.
  8. "Bodybuilding.com achievements". www.bodybuilding.com. Retrieved 17 November 2014.
  9. "Boise's first outdoor gym opens Thursday in Ann Morrison Park". KTVB News Channel 7 Boise. Retrieved 17 November 2014.
  10. Roberts, Bill. "Bodybuilding.com agrees to pay $7 million fine for violating Food and Drugs act". Idaho Statesman. Retrieved 19 February 2013.
  11. "US FDA Criminal Investigations- May 22, 2012: Bodybuilding.com, LLC, Ryan Deluca, and Jeremy DeLuca Plead Guilty in Federal Court to Violating FDCA". Food and Drug Administration. Retrieved 2012-09-28.
  12. "Bodybuilding.com founder DeLuca steps down". idahostatesman. Retrieved 2016-05-03.
  13. "Liberty Interactive to spin off CommerceHub, Liberty Expedia". Reuters. 2015-11-12. Retrieved 2017-09-24.
  14. TEGNA. "Bodybuilding.com lays off about 90 in Boise". KTVB. Retrieved 2016-12-29.
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