Boomerang (Australian TV channel)

Boomerang is an Australian pay television channel owned by Warner Bros. Discovery under its International division. It is a sister service of Cartoon Network.

For the throwing device, see Boomerang. For the original Boomerang TV channel, see Boomerang (TV network). For other uses, see Boomerang (disambiguation).

Boomerang
CountryAustralia
Programming
Language(s)English
Picture format576i SDTV
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
Sister channels
History
Launched
  • 3 October 1995 (1995-10-03) (as a programming block)
  • 14 March 2004 (2004-03-14) (as a standalone TV channel)
Links
WebsiteOfficial website
Availability
Streaming media
Foxtel GoChannel 715
Bingebinge.com.au

History and branding

Prior to becoming a standalone channel on 14 March 2004, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995.

Cartoon Network's sister TV channel Boomerang was originally a Cartoon Network block for the lesser-known Hanna-Barbera classic cartoons that didn't already have regular half-hour slots. It began in April 2001 as a morning block airing at 10:00 am – 12:00 pm, but in August 2001 also aired as an hour-long mini-block in Cartoon Network After Dark. The shows on Boomerang changed randomly every week, for both the morning and the evening block. The Boomerang blocks had bumpers which featured children's toys of characters in Hanna-Barbera cartoons coming to life, identical to the Boomerang bumpers used in the United States. These bumpers were sometimes also used on the TV channel. The evening block last aired in March 2002, and the morning block last aired in September 2004. However late-night airings of Boomerang on Cartoon Network continued until early 2005, when the Boomerang channel received a face-lift. In late 2012, it received the looks of Boomerang (UK & Ireland).

The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]

On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5]

A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart.[6][7]

Programming

Current programming

Cartoonito programming

Former programming

Logos
  • 14 March 2004 – 1 November 2007
    14 March 2004 – 1 November 2007
  • 1 December 2012 – 3 November 2014
    1 December 2012 – 3 November 2014

See also

References
  1. Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine. Retrieved 13 December 2022.
  2. Knox, David (23 November 2012). "Boomerang Channel to Refresh". TV Tonight. Retrieved 29 January 2013.
  3. Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety. Retrieved 13 December 2022.
  4. Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
  5. Knox, David (19 March 2021). "Fetch TV losing CNN, Cartoon Network, Boomerang". TV Tonight. Retrieved 22 April 2021.
  6. "Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia". Google Docs. Retrieved 28 March 2022.
  7. Perry, Kevin (4 July 2022). "Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL". TV Blackbox. Retrieved 4 July 2022.
  8. Chdr (12 November 2008). "Cartoon Network Schedules: Boomerang AU Schedule: 11/17/08 - 11/23/08". Cartoon Network Schedules. Retrieved 6 February 2023.
  9. "BOOMERANG - TV Listings Guide". 22 May 2021. Archived from the original on 22 May 2021. Retrieved 9 March 2023.
  10. "TV Guide". 6 September 2015. Archived from the original on 6 September 2015. Retrieved 6 February 2023.
  11. "Boomerang TV". 8 April 2004. Archived from the original on 8 April 2004. Retrieved 7 February 2023.
  12. RegularCapital (3 July 2018). "Cartoon Network Australia And Boomerang Australia September 2018 Highlights". RegularCapital. Retrieved 12 February 2023.
  13. "TV Guide". 11 March 2017. Archived from the original on 11 March 2017. Retrieved 6 February 2023.
  14. "BOOMERANG - TV Listings Guide". 1 January 2023. Archived from the original on 1 January 2023. Retrieved 9 March 2023.
  15. "TV Guide". 29 September 2015. Archived from the original on 29 September 2015. Retrieved 6 February 2023.
  16. "TV Guide". 18 October 2015. Archived from the original on 18 October 2015. Retrieved 6 February 2023.
  17. "Matt's Monsters". Boomerang Australia. Archived from the original on 1 July 2011. Retrieved 12 February 2023.
  18. RegularCapital (4 April 2017). "Cartoon Network Australia And Boomerang Australia June 2017 Highlights". RegularCapital. Retrieved 12 February 2023.
  19. "TotalGirl Online Magazines : Read TotalGirl eMagazines from Australia in English". www.onlineemagazines.com. Retrieved 9 March 2023.
  20. "Strawberry Shortcake". Boomerang Australia. Archived from the original on 7 July 2011. Retrieved 4 March 2023.
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