Hotelship

The origins of hotelships in Germany can be traced back to the 1970s. During international trade fairs it was often difficult to find good quality accommodation in a convenient location because of shortages of hotel rooms. During the International Textile Trade Fair in Frankfurt, the idea was born to moor a river cruiser on the banks of the Main and thus increase bed capacity in the city centre. Even today, the Frankfurt am Main harbour authorities offer moorings for hotelships on the Nizza Werft.[12]

During the last 10 years, river cruises in Europe have become a growth area of the tourism industry. Since the completion of the Rhine-Main-Danube Canal, the fall of the Iron Curtain and the expansion of the EU, there has been a huge increase in the potential for river cruising as part of the cruising industry. River cruising has become more comfortable and so has increased in popularity, allowing it to compete with European coach tours. As a result, there has been a steady increase in the number of ships available in recent years and therefore the availability of cruise ships for use as hotelships has also increased.

Another reason for the increased use of hotelships is the huge peak in demand for hotel rooms in trade fair cities.[13] Local hotels demanding heavily increased prices during trade fair events has recently led to cutbacks in trade fairs or even their complete withdrawal. Many visitors have stayed away or just come for the day and have been able to do so because of reduced transport costs with budget airlines or ICE train connections. Hotelships redress the balance during these temporary peaks and, in spite of criticism from local hotels, help make trade fair locations more attractive and more competitive.[14]

Hotelships operate as a balance in the hotel market where the market is too inflexible to react to periods of high demand such as is the case during trade fairs. Additional capacity through the construction of new hotels is not always possible and indeed not always desirable since in times of low demand outside the trade fair season, this creates excess capacity. The introduction of hotelships takes account of this situation and helps to balance occasional high demand with supply.

Hotelships are usually marketed by charter agencies who make use of accommodation made available by shipping companies such as Viking River Cruises from Luxembourg, or private independent shipping companies. Their role is to charter ships and position them in the relevant cities whilst at the same time ensuring and maintaining agreed standards. The charterers keep in close contact with trade fair organisations and tourist offices in the relevant cities in order to provide hotelships as and when required. Hotelships are therefore seen as a way of accommodating more trade fair visitors in the city, rather than in outlying areas. Guests include individual clients as well as companies[15] who usually book their hotel accommodation via specialist travel agencies or directly with the local tourist office.[16][17] During the 6-month season in 2008, hotelships in Germany boosted the market with an extra 100,000 beds and their turnover was about 10,000,000 Euros.[18] This only represents a small part of the total hotel capacity in Germany. Berlin alone, for example, has a daily capacity of 97,441 beds (figures from December 2008).[19]