Bouclair

Bouclair Inc.[1] is a Canadian privately owned company and a lifestyle brand that offers home fashion and decor products including furniture, window coverings, bedding, lighting, home accents, wall decor and seasonal products through its own retail stores[2] across Canada and online. The company is headquartered in Pointe-Claire, Quebec and operates 55 Bouclair stores across Quebec, Ontario, Western Canada, and Atlantic Canada.

Bouclair Inc.
TypePrivate
IndustryHome furnishings retail
Founded1970 (1970)
Headquarters152 Avenue Alston
Pointe-Claire, Quebec
H9R 6B4 Canada
Number of locations
92 (2019)
Area served
Canada, Europe, Asia, Oceania
Key people
Peter Goldberg
(President and CEO)
ProductsWindow Coverings, Bedding, Furniture, Home Accents, Wall Decor and Lighting
Number of employees
1,200 (2015)
Websitebouclair.com
Bouclair new concept store, located in Brampton Ont.

The company offers shopping in stores, online or through its call centre.[3] In November 2019, Alston Investments Inc., a new company that includes Goldberg as a shareholder, announced it has offered to acquire Bouclair to streamline and modernize the chain, including expanding its experiential retail store concept and investing in e-commerce.[4]

History

Founded as a fabric and sewing business in 1970, Bouclair has evolved into a lifestyle brand that offers affordable coordinated fashionable decor for every room in the home.[5] The company currently operates under the leadership of its president, Peter Goldberg, who acquired the company in 2003 after leading a Management Buy-out.

Expansion

In the late 1990s,[6] the company opened numerous stores in Ontario[7] and became a popular name amongst homeowners during this time. Since 2010, it has also expanded its presence in the rest of Canada, opening points of sale in Nova Scotia,[8] New Brunswick,[9] Newfoundland,[10] Manitoba, Alberta,[11] Saskatchewan[12] and British Columbia.[13] In the spring of 2006,[14] Bouclair launched a new store concept called Bouclair Home (Bouclair Maison in French) diversifying its product offering to include fashionable home decor and furniture.

In 2012, Bouclair opened a wholesale division,[12] marking the beginning of its international expansion, selling coordinated home collections in Europe, Asia and Oceania[15]

Following the launch of its e-commerce site in March 2014, Bouclair also introduced its first complete line of furniture, with Atelier Bouclair[16] – a higher-end collection of 21 design themes – sold online, orders in-store,[17] through its call centre and by catalogue.

In November 2021, Bouclair opened its flagship store in Montreal's trendy Griffintown neighbourhood. Through a partnership with LNDMRK, Bouclair created Galerie B, a stage for emerging artists to share their art with the community and inspire Montreal to discover new artistic horizons while recognizing its Quebec roots. The brand also joined forces with award-winning Rodeo FX for the interactive work displayed on the street, the first and most significant digital billboard in Montreal. 

Currently, the company has 55 stores, including 23 new store concepts, open in Canada in Alberta, Manitoba, Quebec, Ontario, and New Brunswick, with 1029 employees across the headquarter and stores. Bouclair stores have become a community hub where customers can find decor inspiration, enjoy the shopping experience and transform their homes.

Products

Bouclair sells window coverings, bedding, lighting, wall decor, home accents, greenery, rugs, kids' furnishings and baby decor.[18] The products are created by its team of in-house designers and presented as coordinated collections in its retail outlets.

Recognition

La Presse recognized Bouclair in 2012 as a company to watch.[19] In 2015, Bouclair ranked 223 amongst Top 500 Largest Companies in Quebec,[20] Canada.

References
  1. "Canada's Best Furniture & Home Decor Store - Bouclair.com". Bouclair HOME.
  2. "Store Locator". Bouclair.com. Archived from the original on May 19, 2015. Retrieved June 26, 2015.
  3. "Bouclair Home to Focus on Omnichannel Fulfillment". Multichannelmerchant.com. Retrieved June 26, 2015.
  4. "Home-decor chain Bouclair to be acquired by investor group, including current CEO - BNN Bloomberg". November 12, 2019.
  5. "De local à mondial: Bouclair, de fil en aiguille vers la déco". Affaires.lapresse.ca. Retrieved June 26, 2015.
  6. McGovern, Sheila. "Business-talk Radio." The Gazette [Montreal] 7 Mar. 1998: C3. Print
  7. Gray, Alan D. "Bouclair's Family Ties." The Gazette [Montreal] 15 Nov. 1993: C3. Print.
  8. "Bouclair opens". Thecoast.ca. Retrieved June 26, 2015.
  9. "SNAP Moncton - Bouclair Home Opened in Moncton". Greatermoncton.snapd.com. Retrieved June 26, 2015.
  10. "SNAP St. John's - Bouclair Home Grand Opening". Snapstjohns.com. Archived from the original on March 4, 2016. Retrieved June 26, 2015.
  11. "Grand Opening of Bouclair Home in Edmonton: The Destination for HOME FASHION. SMART VALUE". Marketwired.com. Retrieved June 26, 2015.
  12. "Bouclair and Bed, Bath and Beyond to open stores in Regina". Metronews.ca. Archived from the original on June 26, 2015. Retrieved June 26, 2015.
  13. Kevin Mills. "Marshalls, London Drugs and Bouclair Home to open in May at Highstreet". Abbynews.com. Retrieved June 26, 2015.
  14. "Bouclair délaisse les tissus pour la déco et le meuble". Canoe.ca. Retrieved June 26, 2015.
  15. "9 new stores including Marshalls and Bouclair to open at Grasslands in Regina". Ckom.com. Archived from the original on June 26, 2015. Retrieved June 26, 2015.
  16. "Atelier Bouclair - Furniture for every room". Bouclair.comw. Archived from the original on June 26, 2015. Retrieved June 26, 2015.
  17. "atelier". Virtualpaper.com. Archived from the original on June 26, 2015. Retrieved June 26, 2015.
  18. "Shop by Product - Modern Furniture and Accents". Bouclair.com. Archived from the original on June 29, 2015. Retrieved June 26, 2015.
  19. "Des entreprises à surveiller en 2012". Affaires.lapresse.ca. Retrieved June 26, 2015.
  20. "LesAffaires.com Profil de l'entreprise: Bouclair". Lesaffaires.com. Retrieved June 26, 2015.

[1]

  1. "Home Decor Store|Bouclair". Bouclair.com. Retrieved June 26, 2015.
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