Box Tops for Education

The Box Tops for Education (BTFE) program is a school fundraising program sponsored by General Mills.[1][2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as Boxtops, from participating products.[3] By 2001, the program had distributed over $50 million to participating schools.[2] As of 2016 it was considered the largest education cause marketing campaign,[4] and given away nearly $1 billion to schools as of 2021.[5]

In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen. [5]

References
  1. Molnar, Alex (2013). School Commercialism. Taylor & Francis. ISBN 9781136730160. Retrieved 24 February 2023.
  2. Sloan, Martin (September 16, 2001). "Cereal box tops can earn cash for your school". The Victoria Advocate. p. 5D.
  3. Audrey, Nicole (13 September 2016). "20 Years On, Box Tops Are Still Raising Thousands of Dollars for Schools". NBC. Retrieved 24 February 2023.
  4. Strach, Patricia (2016). Hiding Politics in Plain Sight. Oxford University Press. ISBN 9780190606855. Retrieved 24 February 2023.
  5. Kelley, Lora (7 April 2021). "The Dark Side of Box Tops for Education". The Atlantic. Retrieved 24 February 2023.
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