Brad Smith (entrepreneur)

Bradley Smith (born 1 July 1987) is an Australian entrepreneur and former motocross rider, who founded the motocross brand “Braaap”. In 2010 he was named Young Australian of the Year for Tasmania, Australian Young Entrepreneur of the year and International Young Entrepreneur of the year runner up.[1][2]

For other people with the same name, see Brad Smith.

Brad Smith
Born (1987-07-01) 1 July 1987
Launceston, Tasmania, Australia
NationalityAustralian
Occupation(s)Entrepreneur
Motocross Champion
Years active2007 – present

In 2008 Smith launched the first Braaap store, a retail outlet in Australia. Braaap expanded to a total of four retail outlets across Tasmania and Victoria.[3]

Personal life

Smith was born in Launceston, Tasmania, Australia to middle-class parents.[4]

Braaap

The first Braaap store opened in Launceston in 2005 with additional Tasmanian stores in Hobart and Devonport, and another in Frankston, Victoria.[5]

Braaap motorcycles were manufactured in China. The motorcycles were assembled locally by in Braaap stores.[6]

Closure of Braaap retail outlets began with Devonport in June 2013,[7] Hobart in July 2017 and Launceston in January 2018.[8]

Australian Superlite Champion

In June 2010, Smith was placed as the highest ranking Australian at the World Mini SX Championships in Las Vegas. After the 2010 World finals he finished in 11th place, competing against full-time professional riders from around the world.[9]

References
  1. "TAS Young Australian of the Year". TAS Young Australian of the Year website. November 2009. Archived from the original on 20 November 2010. Retrieved 27 November 2010.
  2. Hayman, Paul (November 2009). "23 Year old entrepreneur first Aussie runner-up in JCI Awards in Japan". Dynamic Business. Archived from the original on 14 January 2011. Retrieved 2 December 2010.
  3. Smith, Brad (June 2010). "braaap Case Study" (Interview). Interviewed by Switzer, Peter. Commonwealth Bank. Archived from the original on 14 March 2011. Retrieved 28 November 2010.
  4. Kaye, Tony (29 October 2010). "Action man revs up operations: motorcycle enthusiast". The Australian. Archived from the original on 24 November 2010. Retrieved 29 November 2010.
  5. "Locations". braaap website. Archived from the original on 14 December 2010. Retrieved 30 November 2010.
  6. "About Brad Smith". braaap website. Archived from the original on 14 December 2010. Retrieved 27 November 2010.
  7. FORD, SEAN (13 June 2013). "Brake on Braap store". The Advocate. Retrieved 22 January 2018.
  8. Willard, Jessica (8 January 2018). "Launceston's Braaap Motorcycles has closed after 12 years of business". The Examiner. Retrieved 22 January 2018.
  9. "Smith becomes highest ranked Australian in World Mini SX Championships". Archived from the original on 6 July 2011. Retrieved 29 November 2010.
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