Brand Keys

Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.[1][2][3] Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.[4]

Brand Keys, Inc.
TypePrivately held company
IndustryResearch Consultancy, Media, Advertising, Public Relations, Entertainment, Retail, Wholesale, Fashion
Founded1984
HeadquartersNew York, United States
Key people
Robert K. Passikoff, Ph.D., Founder and President
Leigh Benatar, EVP
ProductsPredictive Brand Equity, Loyalty, and Engagement Metrics,
Traditional Market Research,
Communications Research,
Media Testing,
Brand-to-Media Engagement(B2ME),
Business-to-Business (B2B),
Business-to-Consumer (B2C),
Websitewww.brandkeys.com

Overview

History

Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.[6]

Methodologies

Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.[7]

See also

References

Further reading

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