Braveheart (Ashanti album)

On June 3, 2008, Ashanti released her fourth album The Declaration,[1] which spawned the singles "The Way That I Love You", "Body on Me" (with Akon & Nelly) and "Good Good". The first peaked within the top-forty on the Billboard Hot 100, while "Body on Me" peaked at number forty-two; "Good Good" managed to reach the top-forty on the Hot R&B/Hip-Hop Songs chart. These singles became the lowest charting among Ashanti's career thus far.[2][3] While The Declaration peaked at number six and sold 86,000 copies in its first week, Concrete Rose (2004) reached number seven with 254,000 copies sold.[4] The Declaration became her first album to not to be certified platinum by the Recording Industry Association of America (RIAA).[5] Just under a year later in May 2009 Irv Gotti, the president of Ashanti's label Murder Inc., told MTV News that Ashanti's affiliation with the label was over. He said "The relationship has run its course. The chemistry of what's needed — we're in two totally different places. You're talking to somebody that took her and shaped and molded her and put her out there for the world, and it blew up. We [hold the record] for the [fastest] selling debut by a female R&B artist — 503 [thousand]. We did it! My views and philosophies and her views and philosophies are not meeting up."[6]

On December 15, 2011, "The Woman You Love" featuring American rapper Busta Rhymes was unveiled as the album's lead single and was released for digital download a day later.[7][8] Trent Fitzgerald of Popcrush wrote "This song is a great start for Ashanti" and expressed great interest in "what she is going to bring in 2012 now that she is an independent woman".[9] The video premiered on BET's 106 & Park on March 13, 2012, and peaked at number 5 on April 23, 2012.[10] "The Woman You Love" debuted at number ninety-seven on the Billboard Hot R&B/Hip-Hop Songs chart for the week of January 7, 2012.[11] Three weeks later the song re-entered at number ninety-five for the week of January 28, 2012.[12] An "R&B Mix" of the song, sans Busta Rhymes, was released on February 14, 2012.[13] "The Woman You Love" peaked at number fifty-nine.[14] "The Woman You Love" was excluded from the final album track list.

In February 2010, Ashanti begun work in recording studios for a brand new album,[15] and in December the same year, Ashanti confirmed that fans could expect new music in 2011.[16] In July 2011, a promo picture was released announcing that new music was on the way and a brand new single was due in August 2011.[17] On July 26, 2011, Ashanti announced that her fifth album would be the first to be independently released via her own newly established record label, Written Entertainment.[18] Details of the label and distribution came out in December, when it was unveiled that Written Entertainment would be independently distributed worldwide through eOne Music.[19][20] In a press release, the President of eOne Music, Alan Grunblatt said: "eOne is proud to have a partnership with Ashanti and her label Written Entertainment. Ashanti truly has the independent entrepreneurial attitude that eOne was built on, and we're thrilled to be working with her."[21] Ashanti added, "I'm so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence. They have the top radio people in the business and are hungry to win! The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!"[19]

During an interview on 106 & Park, Ashanti stated that there would be two collaborations on the album, one with a male vocalist and one with a female vocalist; Boombox later revealed that the male artist was R. Kelly and the female was Keyshia Cole.[22] Ashanti worked with R. Kelly ("That's What We Do"), Rico Love ("Perfect So Far"), and Keyshia Cole ("Woman to Woman").[23] In total, Ashanti recorded sixty songs for the album.[24]

In an interview with Power 99 FM in Los Angeles, Ashanti explained how the Oscar-winning film Braveheart inspired her album title. "The metaphor that I took was basically in the movie you have the Europeans, you have the soldiers from London and the U.K.," she said. "They have the big horses, they have the shields, the guns, the weapons... They're all armored up. And then you have the Scots. They're all raggedy, homemade weapons, and paint on their faces. It's not an even playing ground, so I feel like with the [major labels], they're bossed up. They have the big engine and all the artists signed to them and with the indies, it's depending. It's homemade, it's homegrown. It's a lesser engine. So the metaphor I was using was being brave and putting your blood and guts into it and fighting passionately to win."[25] The album's artwork was released on March 22, 2012. The artwork was described as "The warrior princess strikes a bold pose on the dramatic cover art."[25] The image used is a screenshot from the music video for "The Woman You Love"; it was later revealed on April 13, 2013, that Ashanti flew out to Atlanta to shoot a brand new artwork with photographer Robert Ector.[26] In January 2014, the singer unveiled the brand-new album artwork on her official Instagram account.[27]

Ashanti performed "The Woman You Love" live on Good Morning America on February 13, 2012,[30] and also performed the song on April 17, 2012, as the musical guest on Jimmy Kimmel Live!.[31] Over a year later, in June 2013, Ashanti took to the stage of Marie to perform "Never Should Have" live for the first time.[32] "Never Should Have" along with snippets of "She Can't" and "I Got It" (featuring Future) all featured on DJ Ty Boogie's Str8 RnB pt. 6 mixtape, hosted by Ashanti.[33] On July 30, 2013, the date BraveHeart was supposed to be released, Ashanti confirmed that the album would now be released in September 2013. Via her Instagram account she posted a new promotional picture and said, "Hey y'all! So Braveheart is NOT coming out today we have clearances & legalities to take of... It costs to be the boss!!!".[34] The album was then slated for release in early 2014, preceded by the single "I Got It" featuring rapper Rick Ross.[35] Originally set for a February 18 release,[36][37] the album was released on March 4, 2014.[38][39]

Notes

• ^{^[a]} denotes co-producer
• ^{^[b]} denotes vocal producer
• "Runaway" features an interpolation of "Put It on the Line", written by James Brown and Gloria Lyn Collins. It also contains interpolations of "I Shot Ya", as written by Brown, Collins, Jean Claude Olivier and James Todd Smith.[58]
• Sample and producers credits taken from album liner.[58] Writing credits taken from Universal Music Publishing, ASCAP Repertoire or BMI Repertoire.[59]