Bravissimo (company)

Bravissimo is a lingerie retailer that provides lingerie in D-L cup sizes and swimwear in a D-K cup range.[1] It has 26 stores[2] across the UK 1 store in the US and also sell via mail order, online and via a US website.[3] They are based in Leamington Spa, Warwickshire, and currently employ over 400 people.[4]

Bravissimo
IndustryRetail
Founded1995 (1995)
HeadquartersLeamington Spa, United Kingdom
ProductsLingerie, swimwear, nightwear, clothing
Websitewww.bravissimo.com www.bravissimo.com/us

History
Bravissimo store

Founder Sarah Tremellen MBE[5] began as a freelance TV and radio researcher for the BBC before quitting eight months later aged 25 to have a baby. Whilst pregnant, Tremellen found it difficult to find a good choice of bras that would fit her when she went up to a G Cup.[6]

In 1995 after giving birth, Tremellen and her friend Hannah Griffiths tried to do something about it. They decided to take an eight-week business course which culminated in presenting a business plan to their local bank manager. Their presentation won them a £10,000 bank loan to help them start Bravissimo.[7]

Working in Tremellen's living room of her Twickenham flat, they made a catalogue to sell by mail order with all the best bras they could find and started a mailing list of around 75 people—mostly friends and family. Tremellen then telephoned several women's magazines and newspapers, and within a month got coverage in the Daily Mail bringing in 1,000 requests for a catalogue.[8]

In 1996 they were able to move out of Tremellen's Twickenham flat and 12 months later Tremellen and her husband Mike bought Hannah Griffiths out of the business.[5] In November 1999, Bravissimo opened its first shop in Ealing which is one of the 16 stores nationwide they currently operate.[8] The next year Mike Tremellen left his job at Tetley to become the business operations director.[5]

In 2001 Bravissimo relocated to their current headquarters in Leamington Spa.[6]

In 2017, Bravissimo launched its US website and began looking for its first US shop site. In the same year their sales grew by 2% to £50.2 million, but pre-tax profit decreased to £2.2 million from £3.3 million a year earlier, partly owing to spending on new shops.[9]

Bravissimo sold a clothing range for a number of years, at one point branding this as "Pepperberry", but the clothing range was discontinued in 2021.[10]

Management

In December 2020, Leanne Cahill, the managing director of Bravissimo, has been elevated to chief executive.[11][12]

Awards

Bravissimo has been in the Sunday Times "100 Best Companies to work for" list for since 2007, when they came 19th;[13] in 2018 they were awarded 13th place.[14] The list rates a company's performance on 8 key factors which takes into account things such as pay, leadership, social impact and personal growth.[15] They were awarded 99th, 26th,[16] 24th[17] and 8th place respectively between 2008 - 2011.[18] In 2011 Bravissimo was nominated for the Multiple Retailer of the Year award at the UK Lingerie Awards[18]

Sarah Tremellen was awarded an MBE in 2009 in the New Year’s Honours List for services to entrepreneurship.[5] In 2017, Bravissimo won 'best multi-product E-tailer' at the Underlines Stars Awards [19] At the UK Lingerie Awards in 2018, Bravissimo won "Customer Service Provider of the Year",[20] and Sarah Tremellen won the UKLA Lifetime Achievement Award.[21]

References
  1. "Bravissimo Company Profile - Best Companies". Retrieved 26 September 2018.
  2. "Find a store". Bravissimo. Retrieved 28 August 2021.
  3. "Pepperberry helps spice up Bravissimo performance". Drapers online. Retrieved 17 August 2018.
  4. "Accreditation". Best Companies. Retrieved 17 August 2018.
  5. "Bravissimo founder honoured with MBE after starting firm from home". Birmingham Post. 31 December 2008. Retrieved 17 August 2018.
  6. "Sarah Tremellen: Founder of Bravissimo". Retrieved 17 August 2018.
  7. "Bravissimo". Archived from the original on 25 November 2011. Retrieved 23 April 2012.
  8. Grossman, Wendy (2 December 2002). "Starting Out". The Telegraph. Retrieved 17 August 2018 – via www.telegraph.co.uk.
  9. "Lingerie firm Bravissimo is ready to make it big Stateside". Evening Standard.
  10. "Top fashion brand to stop making clothes for "big boobed women"". Retrieved 28 August 2021.
  11. Stone, Danielle (15 December 2020). "Bravissimo names Leanne Cahill as new chief executive". Fashion United. Archived from the original on 26 January 2021. Retrieved 22 March 2021.
  12. Jahshan, Elias (11 December 2020). "Bravissimo promotes MD Leanne Cahill to CEO". Retail Gazette. Archived from the original on 11 December 2020. Retrieved 22 March 2021.
  13. "The Sunday Times Best Companies to Work For list". Sunday Times. Retrieved 17 August 2018.
  14. "The Sunday Times 100 Best Companies". Retrieved 5 September 2018.
  15. "What is employee engagement? - Best Companies". Archived from the original on 5 September 2013. Retrieved 17 August 2018.
  16. "百度--您的访问出错了". hi.baidu.com. Archived from the original on 9 July 2012. Retrieved 17 August 2018.
  17. Universityguru (10 November 2010). "UniversityGuru: 100 Best Companies to work for 2010". Retrieved 17 August 2018.
  18. "Lingerie Awards Finalists Revealed". Lingerie Insight. Archived from the original on 29 October 2013. Retrieved 17 August 2018.
  19. "Congratulations to the 2017 Stars!". Stars Underlines. 10 November 2017.
  20. "UKLA 2018 winner: Customer Service Provider of the Year - Lingerie Insight". 20 February 2018. Archived from the original on 16 August 2018. Retrieved 5 September 2018.
  21. "UKLA 2018 winner: Lifetime Achievement Award - Lingerie Insight". 20 February 2018. Archived from the original on 16 August 2018. Retrieved 5 September 2018.
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