Brian Liu

Brian P.Y. Liu (born 1967)[1] is an American lawyer who was a co-founder of LegalZoom,[2][3][4] and the founder of BizCounsel and Overture Law.[5][6]

Education

Liu graduated with a B.S. in Biochemistry from UC Berkeley and earned his J.D. from UCLA School of Law in 1996.[7]

Career

LegalZoom

Liu conceived LegalZoom in 1999 after planning it with Brian Lee, his college friend from UCLA Law School.[8] Their goal was to create an online resource that would make basic legal resources available to anyone through the Internet.[5][9][10] 

He launched the company in 2001 with Robert Shapiro, Edward Hartman and his friend Brian Lee, whom he met at UCLA Law School.[11][12][13][14] Liu and Lee bootstrapped the company from their own funds.[15] Liu served as chief executive officer of LegalZoom until 2007 and was chairman of the Board of Directors until 2018.[1][16]

LegalZoom went public in 2021 under symbol Nasdaq: LZ.[17]

BizCounsel

After LegalZoom, Liu started BizCounsel, which offers legal plans and general counsel memberships for startups and growing businesses.[6] Liu officially launched BizCounsel in October 2018.[18]

Overture Law

Liu launched Overture Law in 2022, which is an attorney referral platform.[19][20][21] The platform allows independent business attorneys to ethically earn a fee when they refer cases to each other.[21][22]

Other ventures

Liu has served as a guest on the nationally syndicated radio talk show Business Rockstars.[23]

Liu is a panel member of Lawtech UK, a public/private collaboration in the United Kingdom whose aim is to aid the digital development of the legal sector.[24][25]

References
  1. "Brian P. Liu Profile". www.martindale.com. Retrieved 2023-02-19.
  2. Huspeni, Alyson Shontell, Andrea. "The 23 Hot Los Angeles Startups You Need To Watch". Business Insider. Retrieved 2023-03-02.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. Childress, Steven Alan (2012-01-29). Hot Topics in the Legal Profession - 2012. Quid Pro Books. p. 20. ISBN 978-1-61027-111-0.
  4. Cohen, Barry H.; Rybarski, Michael (2009-12-18). Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business. Simon and Schuster. ISBN 978-1-4405-1291-9.
  5. "LegalZoom – Democratizing Law through Innovation and Perseverance". IVP. 2021-06-30. Retrieved 2023-02-19.
  6. "LegalZoom Co-Founder Applies SAAS to Legal Services". bizjournals.com. 2019-05-21. Retrieved 2023-02-19.
  7. "Dean's Roundtable" (PDF). UCLA Law. 28 (2): 33. Spring 2006.
  8. John, Daymond; Paisner, Daniel (2019-03-26). Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life. Crown. p. 142. ISBN 978-0-8041-8997-2.
  9. "Money Dreams: Start a Business - content.2". money.cnn.com. Retrieved 2023-03-02.
  10. "Case Study: LegalZoom". Justice Dashboard. 2021-02-04. Retrieved 2023-03-02.
  11. "For BizCounsel's Brian Liu, Tough Times Can Spell Opportunity for Startups. He Knows Because He's Been There". bam.vc. Retrieved 2023-02-19.
  12. "15 years later, LegalZoom still fighting to fix 'a quiet crisis'". builtinaustin.com. 2016-05-23. Retrieved 2023-02-19.
  13. "Legal Evolution". Character Media. 2007-06-02. Retrieved 2023-02-19.
  14. Fisher, Daniel (2011-10-05). "Entrepreneurs Versus Lawyers". Forbes. Retrieved 2023-03-02.
  15. "Atrium—A Cautionary Tale". Legal Innovation & Technology Today (29): 10. March 2021.
  16. "LegalZoom Co-Founder Joins Prenup Co. As Adviser, Investor". law360.com. 2022-09-20. Retrieved 2023-02-19.
  17. Singh, Pia (30 June 2021). "LegalZoom shares jump 35% in market debut; CEO sees further opportunity in online legal services". CNBC. Retrieved 2023-02-19.
  18. Beaver, Dennis (7 June 2019). "You and the Law: BizCounsel Promises Affordable Access to Legal Services for Business". Hanford Sentinel. Retrieved 2023-02-19.
  19. "Overture Law, P.C. Trademark Registration". USPTO.report. Retrieved 2023-02-19.
  20. "LegalZoom Co-Founder's Newest Venture: Overture Law, an 'Invite-Only' Referral Platform". Legaltech News. Retrieved 2023-03-22.
  21. "How Legal Tech Pros Built New Small Atty Referral Platform - Law360". www.law360.com. Retrieved 2023-04-09.
  22. "LegalZoom Co-Founder's Newest Venture: Overture Law, an 'Invite-Only' Referral Platform". Legaltech News. Retrieved 2023-04-09.
  23. Zarczynski, Andrea (2015-08-07). "Business Rockstars: Expanding the Brand by Growing the "Band"". C-Suite Quarterly. Retrieved 2023-02-19.
  24. "The LawtechUK Panel". Tech Nation. Retrieved 2023-02-19.
  25. "AI and law sector expert appointed to LawtechUK Panel". liverpool.ac.uk. Retrieved 2023-02-19.
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