Brian Solis

Brian Solis is an American futurist,[1] digital anthropologist, speaker and author. As of September 2023, he is the Head of Global Innovation at ServiceNow.[2]

Brian Solis
Solis speaking in Geneva, 2011
Born (1970-12-08) December 8, 1970
NationalityAmerican
Occupation(s)Principal Analyst at Altimeter, a Prophet Company, Author, Speaker
WebsiteBrianSolis.com

Prior to that, Solis was VP of Global Innovation at Salesforce. Before joining Salesforce, Solis was the principal analyst and partner studying disruptive technologies and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.[3] He has also authored several books discussing digital marketing, evolving business models, customer experience and brand innovation.[4][5]

Career

Solis began his career as a programmer and database architect in 1991 at Dodge and Mansfield, a technology-focused advertising and marketing agency in Ventura, California. While at Dodge and Mansfield, he applied his technology skills to the firm’s marketing activities.[6]

As a 23-year-old, Solis published Reality Magazine, a free newsprint publication distributed in the greater Los Angeles area that focused on entertainment, fashion and social issues.[7]

From 1996 to 1999, he held the position of director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[8]

In 1999, Solis started a digital and social media marketing company called FutureWorks.[9][10]

From 2008 to 2010, Solis served as co-founder of BuzzGain, a cloud-based platform for identifying digital influencers and managing influence campaigns . In 2010, BuzzGain was acquired by Meltwater.[11]

In 2011, Solis joined the Altimeter Group as a principal analyst, overseeing research that studies disruptive technology’s impact on business and society.[12]

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

Solis’ blog was ranked as a Top 10 Ad Age Power 150 blog.[13] In 2013, Solis received a Webby Award Honoree for Best Web Personality/Host in the online film and video category.[14]

Bibliography

References
  1. "50 ideas to change the world: the judges". Financial Times. September 5, 2017. Retrieved September 18, 2023.
  2. Sukhanova, Kate (September 27, 2023). "The 15 Must-Follow Tech Visionaries on Social Media". The Tech Report. Retrieved October 3, 2023.
  3. Anthony Ha (July 22, 2015). "Consulting Firm Prophet Acquires Altimeter Group". Techcrunch. Retrieved March 11, 2016.
  4. Rosenbloom, Stephanie (August 10, 2011). "For the Plugged-In, Too Many Choices". The New York Times.
  5. Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News.
  6. Executive Profile, Bloomberg Business, retrieved January 14, 2016
  7. Kurt Pitzer (February 26, 1994), "A Publisher's Dream Becomes Issue of Reality", Los Angeles Times, retrieved March 11, 2016
  8. Courtney Boyd Myers (April 14, 2011). "An Interview with Brian Solis". TNW Social Media.
  9. Ciarallo, John (October 2, 2009). "Interview: Brian Solis, FutureWorks Principal, Blogger, Author". Media Bistro.
  10. Miller, Claire Cain (July 4, 2009), "Spinning the Web: P.R. in Silicon Valley", The New York Times, retrieved July 19, 2016
  11. Meltwater Buys Social Media Monitor BuzzGain For $4 Million, gigaom.com: Gigaom, February 24, 2010, retrieved July 19, 2016
  12. Owyang, Jeremiah (March 8, 2011), Brian Solis Joins Altimeter Group, Web Strategy LLC, retrieved January 14, 2016
  13. "Power 150". Ad Age. Archived from the original on April 4, 2012. Retrieved March 1, 2013.
  14. "Revolution". The Webby Awards.
  15. Solis, Brian; Breakenridge, Deirdre (2009). Putting the public back in public relations: how social media is reinventing the aging business of PR (1. printing ed.). Upper Saddle River, N.J: FT Press. ISBN 978-0-13-715069-4.
  16. Solis, Brian (2011). Engage! the complete guide for brands and businesses to build, cultivate, and measure success in the new web (Rev. and updated ed.). Hoboken, New Jersey: Wiley. ISBN 978-1-118-00376-3.
  17. Solis, Brian (2013). What's the future of business? changing the way businesses create experiences. Hoboken, N.J: Wiley. ISBN 978-1-118-45653-8.
  18. Solis, Brian (2015). X: the experience when business meets design. Hoboken: Wiley. ISBN 978-1-118-45654-5.
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