BrightTalk

BrightTALK is a technology media company that provides professional webinar hosting.[1][2]

BrightTALK
TypeSubsidiary
Founded2002
FounderPaul Heald
Dorian Logan
Headquarters
San Francisco, California
,
United States
ParentTechTarget
Websitewww.brighttalk.com

History

BrightTALK was founded in London in 2002 by Paul Heald and Dorian Logan to pursue the development of webcasting technologies in knowledge industries.[3] BrightTALK developed its first technology platform to deliver recorded video presentations with synchronized slides and live audio (or webinar) and focused initially on the fund management industry.

BrightTALK later extended its business into other knowledge-based sectors such as information technology and health in addition to business-to-business (B2B) media, which they entered through a joint venture with Incisive Media known as Conjecture in 2004.[4] The first version of BrightTALK Media Zone, a rebuild of the original webcasting technology, launched the following year. The company funded the development of e-Symposium, which it acquired in the end of 2005, and renamed BrightTALK Conferences.

BrightTALK opened its first office in the United States in 2006 and began to develop the technology to make live audio webcasting possible as a self-service tool.[5] The new website launched in September 2008 enables business professionals to find and deliver webinars and videos.

In December 2020, TechTarget, a B2B intent data service, acquired BrightTALK. [6]

See also

References
  1. Lawler, Ryan (2012-12-04). "Webinar Startup BrightTalk Re-Launches Its Website, Adding HTML5 Video And Sharing Features". TechCrunch. Archived from the original on 2023-03-21. Retrieved 2023-06-26.
  2. Kawamoto, Dawn (2018-10-30). "BrightTalk sees revenue spike after adding AI offering to its site". San Francisco Business Times. Retrieved 2023-06-26.
  3. "BrightTALK Limited: Private Company Information". Bloomberg Businessweek. 2012-10-15. Archived from the original on 2012-10-15.
  4. "Incisive Media plc, preliminary results for the year ended 31 December 2004". Telegraph.co.uk. 7 March 2005. Archived from the original on 17 July 2011.
  5. "BrightTALK launches free b2b webcast service". www.btobonline.com. 2 September 2008. Archived from the original on 13 July 2011.
  6. "TechTarget Announces Definitive Agreement to Acquire BrightTALK, a Leading Virtual Events Platform in the Enterprise IT Market". Finsmes. 2020-12-10. Archived from the original on 2020-12-10. Retrieved 2022-08-09.
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