Brioche Dorée

Brioche Dorée is a French chain of bakery-café restaurants founded in 1976 and originally started in Brest. The company was founded by Louis Le Duff, current president of Groupe Le Duff. The name means "Golden Brioche" in French.

Brioche Dorée
TypeSubsidiary
IndustryRestaurants
Founded1976 (1976)
FounderLouis Le Duff
HeadquartersRennes, France
Number of locations
443
Area served
Worldwide
ProductsBreads
Sandwiches
Salads
Soups
Number of employees
7,500 (2023)
ParentGroupe Le Duff
Websitebriochedoree.com

It serves over 270,000 customers every day in 443 locations worldwide, 60% of which are franchised, located mainly in France.[1] Many of their international locations are inside airports and train stations.

In 2013, the result of a survey published in France by the Huffington Post indicates that Brioche Dorée is ranked second, behind Paul, on a list of 17 chains of fast-food in France.[2]

History

Louis Le Duff opened his first Brioche Dorée establishment in 1976, in Brest, France, with the equivalent of €1,500 of personal contribution.[3] On this occasion, he inaugurated the first “French-style” fast food establishment, a concept he had brought back from his stays in the United States.[4]

The company developed into a franchise in 1992.[5]

References
  1. "Brioche Dorée". groupeleduff. Retrieved 24 January 2023.
  2. "Fast-food préférés des Français: Paul plébiscité loin devant McDonald's - Baromètre Promise Consulting Inc". huffingtonpost.fr (in French). 17 December 2013.
  3. "Louis Le Duff : "La franchise évite de se lancer en kamikaze"". lexpress.fr (in French). 22 May 2006.
  4. "Le groupe le Duff s'adapte aux nouveaux usages alimentaires". lexpress.fr (in French). 30 June 2011.
  5. "Franchise Brioche Dorée". observatoiredelafranchise.fr (in French).
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