Bristlecone Holdings

Bristlecone Holdings LLC is a Reno, Nevada-based subprime consumer finance business specializing in the leasing of tangible goods, such as pets and wedding dresses. Bristlecone was founded in 2013. Bristlecone received a seed round of $1.1 million from SenaHill Partners LP in 2014.[1][2]

Bristlecone filed for Chapter 11 bankruptcy protection on April 18, 2017.[3] On the same day, a competing company sued Bristlecone Holdings for alleged breach of contract, stealing trade secrets and using stolen technology to undercut them during a failed acquisition.[3]

Bristlecone assigns some of its contracts to Monterey Financial.[2]

Bristlecone companies
  • I Do Lending (bridal)
  • OneRoad Lending (automotive)
  • WAGS Lending (purebred pet leasing; also called WAGS Financing)

References
  1. "Local FinTech company makes strides". Retrieved 4 March 2017.
  2. Clark, Patrick (1 Mar 2017). "I'm Renting a Dog?". Bloomberg L.P. Retrieved 4 March 2017.
  3. "Reno financial tech company files for bankruptcy amid trade secret lawsuit". Reno Gazette Journal. Retrieved 2017-04-21.
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