Resch Expo

The Resch Expo is a multi-purpose exhibition center in the village of Ashwaubenon, Wisconsin in the United States; directly across the street from Lambeau Field. It was built to replace Shopko Hall and the Brown County Veterans Memorial Arena, both of which were nearly 60 years of age and becoming increasingly expensive to operate. They were both razed in May 2019.[2] The project was completed in January 2021; the cost of the project is estimated to be $93 million.[3][4][5]

Resch Expo
The Resch Expo building several weeks after opening in March 2021.
LocationAshwaubenon, Wisconsin
Coordinates44°30′00″N 088°03′22″W
OwnerBrown County, Wisconsin
OperatorPMI Entertainment Group
Built2020–2021
OpenedEarly January 2021 (2021-01)
Construction cost
$93 million
($106 million in 2022 dollars[1]) (Estimated)
Former names
Brown County Expo Center (placeholder)
Enclosed space
 • Total space125,000 square feet (11,600 m2)

On February 13, 2020, Brown County announced that the center would be named Resch Expo following a 20-year, $10 million agreement with KI Industries CEO Dick Resch, who also owns the naming rights to the nearby Resch Center.[6]

Features

The center features three convention halls totaling 125,000 square feet (11,600 m2) of exhibit space, nearly three times more than Shopko Hall. The center also has six meeting rooms available.[3]

Resch Expo will take the events formerly at Shopko Hall, including the Titletown Train Show,[7] Everybody's Rummage Sale, Sweet Street (a yearly child-friendly Halloween celebration with trick-or-treating), the WBAY-TV Pet Expo, and the WBAY RV & Camping Show.[8]

References
  1. 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved May 28, 2023.
  2. Holtz, Dena (April 29, 2019). "Farewell Ceremony today at Brown County Veterans Memorial Arena". WEAREGREENBAY. Retrieved April 29, 2019.
  3. "Exterior design unveiled for Brown County expo center". The Press. March 18, 2019. Retrieved April 29, 2019.
  4. "Arena demo to make way for $93M expo center". The Daily Reporter - WI Construction News & Bids. Associated Press. April 13, 2019. Retrieved April 30, 2019.
  5. "County board approves lease with CDA for expo center". The Press. April 19, 2019. Retrieved April 30, 2019.
  6. News, FOX 11 (February 13, 2020). "Brown Co. expo center will be named 'Resch Expo'". WLUK. Retrieved February 13, 2020. {{cite web}}: |last= has generic name (help)
  7. "First look at the planned $93 million Brown County Expo Center". Press Gazette Media. Retrieved April 30, 2019.
  8. WBAY. "WBAY RV & Camping Expo January 24–27". www.wbay.com. Retrieved April 30, 2019.


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