Bruno PlayHard

Bruno Bittencourt Carvalho Oliveira, also known as Bruno PlayHard, is a Brazilian YouTuber and entrepreneur, best known for founding the esports team LOUD in 2019. He appeared on Forbes Brasil's 30 Under 30 the same year.[3] He is considered a pioneer of mobile games and one of the main names in Garena Free Fire.[4]

Bruno PlayHard
PlayHard in 2016
Personal information
Born
Bruno Bittencourt Carvalho Oliveira

Viçosa, Minas Gerais, Brasil[1]
EducationUniversidade Federal de Viçosa
Occupation(s)youtuber, businessperson
YouTube information
Also known asPlayHard, LOUD BrunoPH
Channel
Created byBruno Bittencourt
Presented byBruno Bittencourt
Years active2014–present
Genre
Subscribers13.6 million[2]
Total views2.05 billion[2]
Network
  • LOUD (2019–present)
Associated actsLOUD
100,000 subscribers2015
1,000,000 subscribers2017
10,000,000 subscribers2020
Last updated: April 20, 2023

Graduated in Computer Science, PlayHard did not have family support at the beginning of his career.[5] In 2014, he created his YouTube channel which, as of December 2018, has 7 million subscribers and 700 million views. On the platform, he was best known for games like Clash of Clans, Clash Royale and Free Fire. PlayHard was one of the judges in the Mobile Games category of the eSports Brasil Award that year.[6] In April 2018, he was part of the "Facebook Gaming Creator Pilot" program, which was intended to "help gamers connect with their audiences in game streaming."[7] Also in 2018, he participated in the reality show from YouTube Final Level.[1]

In February 2019, PlayHard co-founded the esports team Loud.[8] In June 2019, Twitch rival Nimo TV was launched, with PlayHard joining the new platform's streamers team.[9] Loud was nominated for the Best Organization of the Year category at the eSports Brasil Awards that year.[10] The next year, PlayHard was nominated for the Personality of the Year category of the same awards.[11]

Books
  • Play em Nível Hard: Jogando para Vencer na Vida e no YouTube (2019), ISBN 9788582469194

References
  1. "A casa dos 'brothers': A rotina dos quatro youtubers que gravam um reality show de games na Barra". O Globo. 2018-10-14. Retrieved 2021-05-24.
  2. "About PlayHard". YouTube.
  3. "brTT, Cherrygumms e PlayHard aparecem em lista Under 30 de 2019 da Forbes Brasil". Globo Esporte. 31 December 2019. Retrieved 2021-03-06.
  4. "Pioneiro em jogos mobile, Playhard é convicto: "Free Fire tem um futuro absurdo"". ESPN. 2019-06-06. Retrieved 2021-03-06.
  5. "Seguido por milhões, Bruno PlayHard usou internet para superar a timidez". Torcedores. 2019-11-01. Retrieved 2021-03-06.
  6. Telles, Bruna (2018-12-19). "PlayHard avalia sucesso de Clash Royale e dá dicas para jogar Free Fire". TechTudo. Retrieved 2021-03-06.
  7. Saturno, Ares (2018-04-18). "Facebook lança programa para ajudar gamers brasileiros no streaming de jogos". Canaltech. Retrieved 2021-03-06.
  8. Iglesias, Camila (16 May 2019). "Conheça a LOUD, equipe brasileira de Free Fire lançada por PlayHard". TechTudo. Retrieved 2021-03-06.
  9. Vital, Pedro (6 June 2019). "Nimo TV Brasil: rival da Twich chega ao país com parceria com PlayHard". TechTudo. Retrieved 2021-03-06.
  10. Deolindo, Breno (2019-12-20). "Confira os vencedores do Prêmio eSports Brasil 2019". The Enemy. Retrieved 2021-03-06.
  11. "Prêmio eSports Brasil anuncia lista de indicados aos melhores do ano". Globo Esporte. 6 November 2020. Retrieved 2021-03-06.


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