Buffé
Buffé is a Swedish monthly free customer magazine which is distributed to the customers of ICA, a supermarket.[1][2] The company also owned Icakuriren, a weekly family magazine,[3] until October 2014.[4]
| Categories | Customer magazine |
|---|---|
| Frequency | Monthly |
| Publisher | OTW Media Group |
| Founded | 1995 |
| Company | ICA |
| Country | Sweden |
| Based in | Stockholm |
| Language | Swedish |
| Website | Buffé |
History and profile
Buffé was started in 1995.[3] The magazine is published by OTW Media Group, a subsidiary of ICA, in Stockholm.[5] It features recipes and practical information about cooking.[1][2]
In 2007, the circulation of Buffé was 1,996,900 copies, making it the best-selling magazine in Sweden.[3] The magazine sold 2,310,300 copies in 2014.[6]
In 2013, the publisher of Buffé won the Swedish Design Awards for Magazine Design.[5] In May 2015, the magazine also received two silver awards at Guldbladet, an award gala for the content market agencies.[5]
References
- Mikael Vemmenby (2011). "How Cross Media is used by ICA Supermarket to improve their Brand" (PDF). CHI.
- "Buffé Magazine 2013". Behance. Retrieved 6 February 2016.
- Mart Ots (2010). Understanding value formation. Jönköping: Jönköping International Business School. ISBN 978-91-86345-11-2.
- "Egmont Publishing acquires Forma Publishing Group". FIPP. 22 October 2014. Retrieved 18 June 2016.
- "Buffé Magazine". Nourish Atelier. Archived from the original on 6 February 2016. Retrieved 6 February 2016.
- "Filters upplaga rasar". Resumé (in Swedish). 20 February 2015. Retrieved 14 September 2016.
External links
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