Burst Oral Care

Burst is an American brand of toothpaste and other oral hygiene products made by the e-commerce company Burst Oral Care. It makes electric toothbrushes, dental floss, and tooth whitening strips.[2] The company was co-founded in 2017 by Hamish Khayat and Brittany Stewart in California.

Burst Oral Care
TypePrivate
IndustryOral hygiene
Founded2017
FounderHamish Khayat[1] and Brittany Stewart
HeadquartersCalifornia

History

Hamish Khayat partnered with Brittany Stewart to build a direct-to-consumer[3] company with a subscription-based business model.[2] The company initially offered electric toothbrushes and later expanded to tooth whitening strips, toothpaste and dental floss.[4]

Burst works with dental professionals to develop oral care products.[5] As of January 2020, the company recruited roughly 25,000 dentists and dental hygienists in the United States to champion their merchandise in the United States in exchange for compensation.[3][6] The subscription model allows users to purchase products online, or through a dental professional, and gives them a refill every three months.[2][7][6]

In May 2020, Burst Oral Care raised a Series C funding round, led by GS Growth, Goldman Sachs' growth equity platform, to support their ongoing growth and extension of their product line. The investment follows a total of $20 million of funding from Volition Capital and a small group of angel investors.[5]

Awards
  • 2018 London Design Awards - Gold Winner[8]
  • 2018 Stevie Awards - Startup of the Year, Consumer Product[9]

See also

References
  1. Akim, Tanya (September 29, 2020). "Now You Need Probiotics For Your Teeth — Here's Why". Forbes.
  2. Sandler, Emma. "Burst Brings An Innovative Model To Subscription Toothbrushes". Forbes. Retrieved 12 August 2020.
  3. "Don't Brush Off Mouth Tech As a Passing Fad". Wired. 24 January 2020. Retrieved 12 August 2020.
  4. "BURST Oral Care launches first black expanding floss with refillable dispenser". Dental Tribune. Retrieved 12 August 2020.
  5. Chen, Chun (6 May 2020). "Burst Oral Care gets more funding in round led by Goldman Sachs". www.bizjournals.com. American City Business Journals. Retrieved 12 August 2020.
  6. Blair, Jennifer. "Do you really need that expensive toothbrush?". chicagotribune.com. Chicago Tribune. Retrieved 12 August 2020.
  7. Mahtani, Nikhita (6 August 2020). "Best electric toothbrush subscription". CNN Underscored. CNN. Retrieved 12 August 2020.
  8. "2018 London Design Awards". DRIVENxDESIGN. Retrieved 12 August 2020.
  9. "Company Awards Stevie Awards". stevieawards.com. The American Business Awards.
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