Cécile Reinaud

Cécile Reinaud (born in 1973) is a French entrepreneur living in London. She is the founder of Seraphine, an international maternity fashion label and store.[1][2] Reinaud founded Seraphine in 2002 and the label received worldwide attention after the Princess of Wales, then Duchess of Cambridge, was pictured wearing the designer maternity clothes through all three of her pregnancies.[3][4][5][6]

Cécile Reinaud
Born1973
Saint-Cloud
NationalityFrench
Occupation(s)Founder, Seraphine

Early life and education

Daughter to Guy Reinaud, Cécile Reinaud was born in Saint-Cloud.[7] She grew up in Dampierre-en-Yvelines, near Paris, until her family relocated to the United Kingdom for her father's career.[8]

She grew up with an interest in fashion as her grandparents owned a fabric company in France that supplied companies such as Chanel and Lanvin.[9][10]

Career

After earning a business degree, Reinaud moved back to the United Kingdom and started a career in advertising. She started working at Ogilvy and Mather, an international advertising and marketing agency.[11] Later, Reinaud worked at J. Walter Thompson, now known as JWT, a marketing communications firm.

While serving as the youngest account director in JWT's history, Reinaud was inspired to found her own company by several pregnant friends that requested tailored clothes during their pregnancies.[12][13]

In 2002, Reinaud established Seraphine. Based in London, Seraphine has stores in Dubai, Hong Kong, Paris, the United Kingdom and the United States.[14][15] The designer maternity clothes have been seen worn by Kate Middleton, Angelina Jolie, Jessica Alba, Kate Hudson, Anne Hathaway, Marion Cotillard[16] and other celebrities, earning Cecile a reputation as the designer who dresses the stars through pregnancy.[17][18][19]

Seraphine is sold through the label's website and stores, and is also distributed through boutiques and other maternity stores including A Pea in the Pod, John Lewis and Galeries Lafayette.[20][21] In 2018, Reinaud's company was generating €26m in turnover.[15]

References
  1. Kiki Loizou (12 January 2014). "Does my company look big in this?". The Sunday Times. Archived from the original on 29 July 2014. Retrieved 12 January 2015.
  2. Charlie Barnett (17 June 2003). "Cecile Reinaud". StyleNest. Retrieved 12 January 2015.
  3. Nika Soon-Shiong (19 September 2013). "Q&A: Cecile Reinaud on outfitting the pregnant Duchess of Cambridge". Los Angeles Times. Retrieved 12 January 2015.
  4. "Duchess of Cambridge dazzles New York crowds in her favourite maternity label". The Irish Independent. 8 December 2014. Retrieved 12 January 2015.
  5. Monique Jessen (4 December 2014). "What Will Kate Pack for Her Trip to New York City? Style Experts Weigh In". People. Retrieved 12 January 2015.
  6. Victoria Moorhouse (11 August 2014). "Sizing Up Vs. Buying Maternity Clothes: What's the Better Option?". OK!. Retrieved 12 January 2015.
  7. Anne-Sophie Cathala (28 June 2016), Cécile Reinaud, reine des mères, Le Figaro, p. 38
  8. "Cécile Reinaud, styliste de stars" (in French). Les Echos. 20 January 2017.
  9. "Cecile Reinaud: Maternity Style Expert". Elizabeth St. 10 December 2012. Archived from the original on 30 April 2013. Retrieved 6 January 2015.
  10. Véronique Forge (2 May 2014). "Cecile Reinaud: Dress Designer to Kate Middleton". Business Feminin. Archived from the original on 3 February 2015. Retrieved 6 January 2015.
  11. Georgia Rosenbloom (16 July 2011). "Séraphine". West London Living. Retrieved 6 January 2015.
  12. Anna Blundy (27 August 2012). "My favourite things: Cecile Reinaud". The National. Retrieved 6 January 2015.
  13. Toby Green (21 July 2014). "The 'Kate effect' is proving picture perfect for fashion designer Cecile Reinaud". London Evening Standard. Retrieved 6 January 2015.
  14. Gemma Balmford (25 April 2016). "Seraphine Continues Global Expansion with Dubai Store Opening". Retail-Focus. Archived from the original on 11 July 2016. Retrieved 14 December 2016.
  15. Chabal, Audrey (10 December 2018). "La Marque Qui Habille Les Stars Enceintes Est Française". Forbes (in French). Retrieved 12 December 2018.
  16. "Marion Cotillard does summer glamour in Chloe". The Telegraph. 18 November 2016.
  17. "Cecile Reinaud of Séraphine Shares Her Top 10 Tips For Kate Middleton's New Mum Style". Grazia. 9 August 2013. Retrieved 6 January 2015.
  18. Mia Weber (1 December 2014). "Top Maternity Trends For Winter 2014". New York Family. Retrieved 6 January 2015.
  19. "Duchess Kate's maternity designer Cecile Reinaud prepares to dress Amal Clooney and Beyonce". 21 March 2017.
  20. Kat Spybey (20 June 2014). "Maternitywear brand Séraphine seeks regional stores". Drapers. Retrieved 6 January 2015.
  21. Mathilde Golla (29 July 2013). "La Styliste Française Séraphine Vend ses Robes Tous Azimuts Grâce à Kate". Le Figaro. Retrieved 14 December 2016.
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