Vyjayanthi Movies

Vyjayanthi Movies is an Indian film production company established in 1974 by C. Aswani Dutt. It is one of the biggest film production houses in Telugu cinema.[1] Vyjayanthi Movies is especially known for its big-budget productions with top movie stars and lavish production values.[2] It is credited with producing some of the most iconic films in Telugu cinema.[3] It has subsidiaries, Swapna Cinema and Three Angels Studio run by Aswani Dutt's daughters Swapna Dutt and Priyanka Dutt.

Vyjayanthi Movies
TypePrivate
IndustryEntertainment
Founded1974
Headquarters,
India
Key people
C. Aswani Dutt
Priyanka Dutt
Swapna Dutt
ProductsFilms
OwnerC. Aswani Dutt
SubsidiariesThree Angels Studio
Swapna Cinema
Websitewww.vyjayanthi.com

History

Founding

Original Logo of Vyjayanthi Movies

Aswani Dutt started his film career as an executive producer for a black and white film directed by K. Viswanath.[4] He wanted to produce a film with his favourite actor N. T. Rama Rao (NTR) and approached him.[5] Named by NTR, Vyjayanthi Movies commenced production, under the proprietorship of Aswani Dutt with the successful film, Eduruleni Manishi in 1975.[2] The logo of the production house contains the image of NTR as Lord Sri Krishna, with a Sankha in his hand and Earth behind him.

Films and success

The production house went on to make films with the top most actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Akkineni Nagarjuna.[6] Many of the films produced by Vyjayanthi Movies were directed by K. Bapayya and K. Raghavendra Rao.

Vyjayanthi Movies produced several Telugu films like Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), Indra (2002) which were very successful at the box-office. Vyjayanthi Movies introduced popular actors like Jr. NTR, Mahesh Babu, Ram Charan, Allu Arjun, and Nara Rohit to the Telugu cinema.

Vyjayanthi Movies had a successful run until it hit a rough patch with Sakthi in 2011. After this, Aswani Dutt took a seven-year hiatus. He produced Mahanati in 2018 which became one of the highest grossing films of the year.[7]

Subsidiaries

Swapna Cinema

In 2014, Ashwani Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.

Three Angels Studio

Aswani Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008.[8] She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddharth, Kajal Aggarwal, Bindu Madhavi and Navdeep.

Shelved projects

After the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswani Dutt wanted to do fantasy film highlighting the CGI. So a film titled Bhooloka Veerudu was started in the direction of Singeetam Srinivasa Rao with Chiranjeevi in the lead role. After completing two schedules, the project was shelved as they realized that they didn't have a proper story in hand and hence shelved the film.[9]

Ram Gopal Varma narrated a story to Aswani Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswani Dutt and Chiranjeevi which they liked. Aswani Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswani Dutt realized that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.[9]

Film production

Vyjayanti Movies

YearNameLanguageNotes
1975 Eduruleni Manishi Telugu
1978 Yuga Purushudu Telugu
1980 Guru Sishyulu Telugu
1982 Adavi Simhalu Telugu
1983 Agni Parvatam Telugu
1986 Brahma Rudrulu Telugu
1988 Aakhari Poratam Telugu
1990 Jagadeka Veerudu Atiloka Sundari Telugu
1992 Aswamedham Telugu
1994 Subhalagnam Telugu
Govinda Govinda Telugu
1998 Choodalani Vundi Telugu
1999 Rajakumarudu Telugu
Ravoyi Chandamama Telugu
2000 Azad Telugu
2001 Premakke Sai Kannada
2002 Company Hindi
Indra Telugu
2005 Balu ABCDEFG Telugu
Subhash Chandra Bose Telugu
Jai Chiranjeeva Telugu
2006 Sainikudu Telugu
2007 Chirutha Telugu
2008 Kathanayakudu Telugu
Kantri Telugu
2011 Shakthi Telugu
2018 Mahanati Telugu
Devadas Telugu
2019 Maharshi Telugu Co-produced with Dil Raju and Prasad V. Potluri
2022 Sita Ramam Telugu
2023 Champion Telugu
2024 Kalki 2898 AD Telugu
Hindi

Swapna Cinema

YearNameLanguageNotes
2001 Student No.1 Telugu
2002 Okato Number Kurraadu Telugu
2015 Yevade Subramanyam Telugu
2018 Mahanati Telugu
2021 Jathi Ratnalu Telugu
2022 Sita Ramam Telugu
2023 Anni Manchi Sakunamule Telugu

Three Angels Studio

YearNameLanguageNotes
2009 Baanam Telugu
2010 Om Shanti Telugu
2012 Sarocharu Telugu

Raghavendra Movie Corporation, Siri Media Arts, and United Producers (Aswani Dutt, Allu Aravind, and K. Raghavendra Rao)[9]

YearNameLanguageNotes
1996 Pelli Sandadi Telugu
1997 Mere Sapno Ki Rani Hindi
1998 Paradesi Telugu
Ninaithen Vandhai Tamil
2003 Pellam Oorelithe Telugu
Gangotri Telugu
Calcutta Mail Hindi Remake of Choodalani Vundi
2004 Intlo Srimathi Veedhilo Kumari Telugu

Sri Priyanka Pictures

Release YearFilm Name
1994 Subhalagnam

Roja Art Productions

Release YearFilm Name
1983 Jaani Dost

References

  1. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 6 August 2003. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to NTR.
  2. Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 3 September 2022. Vyjayanthi Movies, known for big budget and lavish productions had a successful run, till it hit a rough patch with Shakti in 2011.
  3. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 2 July 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to Jr. NTR.
  4. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
  5. First story about the inception of Vyjayanthi Movies presented by Rana | #VintageVyjayanthi, archived from the original on 4 September 2022, retrieved 4 September 2022
  6. Journey Of Vyjayanthi Movies in Tollywood From 1974 To Till Now, archived from the original on 4 September 2022, retrieved 4 September 2022
  7. Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 9 August 2020.
  8. "Aswini Dutt's daughter announces 2 projects". IndiaGlitz. 23 July 2009. Archived from the original on 26 July 2009. Retrieved 11 February 2012.
  9. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
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