Cacharel

Jean Cacharel SA (French: [kaʃaʁɛl]) is a French company of ready-to-wear clothing, perfume and accessories, founded in 1958 by Jean Bousquet.[1][2] Cacharel designs are characterized by their youthful style, femininity, lightness, refinement, and use of bright colours. Cacharel is named after the local name of the garganey (Anas querquedula, a small duck) in the Camargue (cacharel, standard French sarcelle d'été).[3]

Jean Cacharel SA
TypePrivate
IndustryFashion
Founded1958 (1958)
FounderJean Bousquet
Headquarters
Paris
,
France
Area served
Worldwide
ProductsApparel, eyewear, watches, accessories, fragrances
Websitecacharel.fr

History

Cacharel was created in 1958 by the French politician Jean Bousque in Nîmes, where he was mayor of the commune for two mandates.[4][5]

Jean Bousquet was the son of a sewing machine salesman; he was immersed in the world of clothes-making since childhood. He trained to be a tailor at a technical college and worked for two years as a designer before returning to Paris to found his own fashion house in Le Marais. The success of his first collection inspired him to create Cacharel.

The introduction of the seersucker blouse and a front cover in Elle magazine in 1963 launched Cacharel onto the international stage.

Izzy Bizu, British-Ethiopian singer-songwriter, became the face of the New Cacharel fragrance, Yes I Am in 2018.[6][7]

In 2022, Shay Mitchell from Pretty Little Liars, released a lipstick-shaped fragrance bottle.[8]

In 2023, Cacharel announced that actress, Skai Jackson, would be the new face of the Yes I Am Bloom Up! fragrance.[9][10][11]

Licenses and partnerships

Since 1975 Bousquet commissioned L'Oréal to create a perfume for his brand; the successful Anaïs Anaïs was launched in 1978.[12] It was followed by Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor, Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse, Amor pour homme and Scarlett.[13] The perfume "Liberté", is an orange chypre with fresh citrus top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in ad campaigns is Brazilian-born model, Gisele Bündchen, who is also the new face for the brand Cacharel Parfums, following Kate Moss who modeled for Anaïs Anaïs and Laetitia Casta for Promesse.

The jewelry and watch license is managed by Christian Bernard Group. Several other licenses have been granted to market products under the Cacharel brand such as notebooks by Clairefontaine and underwear by Éminence.[14] Shortterm collaborations were made with other brands like Eastpak for bags in 2009 and Uniqlo for t-shirts in 2011.[15] In 1997, for an exhibition at the New National Museum of Monaco , Cacharel dressed a Barbie doll.

Shareholding

Cacharel is owned by Jean Bousquet's family which holds 80% stake in the company and by Novinvest of Rothschild, which holds 20%.[16]

Versions

Versions of the perfume line are as follows:[17]

Perfume Released Notes
Anais Anais 1978 White Lily and hyacinth
Lou Lou 1987 Plum and Iris
Eden 1991 Citrus

References
  1. "Cacharel". NY Mag. Archived from the original on 25 March 2017. Retrieved 31 January 2014.
  2. "Cacharel". Vogue.
  3. "INTERVIEW Jean Bousquet : "Jean-Paul Fournier est un visionnaire"". objectifgard.com (in French). 27 October 2015.
  4. "Cacharel Fragrances - Perfume Society". The Perfume Society. Retrieved 28 August 2023.
  5. "Cacharel - L'Oréal Group - L'Oréal Luxe Division". www.loreal.com. Retrieved 5 September 2023.
  6. Weil, Jennifer (18 January 2018). "Izzy Bizu Becomes Face of New Cacharel Fragrance". WWD. Retrieved 1 June 2023.
  7. Weil, Jennifer (19 January 2018). "Izzy Bizu becomes face of new Cacharel fragrance". Los Angeles Times. Retrieved 1 June 2023.
  8. Drohan, Freya (27 May 2022). "Shay Mitchell Chats Cravings, Canadian Traits, And Her Latest Fragrance With Cacharel". Daily Front Row. Retrieved 30 May 2023.
  9. Parfums, Cacharel. "CACHAREL ANNOUNCES SKAI JACKSON AS THE FACE OF ITS NEW YES I AM FRAGRANCE". www.prnewswire.com. Retrieved 30 May 2023.
  10. "Skai Jackson Joins Cacharel as Face of 'Yes I Am Bloom Up!' Fragrance". Beauty Packaging. Retrieved 30 May 2023.
  11. "Skai Jackson Has A New Feel-Good Signature Scent". Nylon. 24 February 2023. Retrieved 1 June 2023.
  12. "La vie est belle pour Cacharel]". lexpress.fr (in French). Retrieved 10 December 2008.
  13. "Retour aux sources : Scarlett de Cacharel". auparfum.com (in French). Retrieved 19 May 2009.
  14. "Cacharel n'ouvrira pas son capital malgré ses déboires]". lexpress.fr (in French). 16 December 2009. Retrieved 16 December 2009.
  15. "Cacharel et Uniqlo s'associent pour le printemps". leparisien.fr (in French). Archived from the original on 13 April 2011. Retrieved 12 April 2011.
  16. "Cacharel veut réussir sa relance avant le départ de son fondateur". lesechos.fr (in French). 18 December 2002. Retrieved 18 December 2002.
  17. London, Soki (22 March 2023). "A Guide To Cacharel Fragrances | SOKI LONDON". Retrieved 5 September 2023.
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