Cairo 360

Cairo 360 is an online lifestyle publication and guide based in Cairo, Egypt. Founded in 2010 by Waseem El Tanahi, Managing Director of parent company Media Republic, the site posts daily reviews, feature articles, weekly events, cinema listings, and a venue directory.[1] The website has been credited as the first website in Egypt to render the service of providing detailed information on living in Cairo.[2]

Cairo 360
Cairo360.com's Logo
Screenshot
Screenshot of Cairo 360's portal
Type of site
Online Magazine
Available inEnglish and Arabic
OwnerMedia Republic
Created byWaseem El Tanahi
EditorHaisam Awad
URLwww.cairo360.com
CommercialYes
Launched28 March 2010 (2010-03-28)
Current statusOnline

History

Launched in March 2010 under ownership of advertising and digital media company, Media Republic, Cairo 360 was conceived with the purpose of providing natives and visitors of Cairo, Egypt a comprehensive and objective directory on establishments ranging from restaurants and bars to beauty salons and exhibitions.[3][4]

In 2013, the website expanded and re-launched to include revamped web design, several technical improvements, and various features and functions, including a lighter mobile version.[1]

Main features

Cairo 360 gained recognition in Egypt owing to its reviews, which cover topics that range from entertainment and shopping to restaurants and exhibitions.[3][5][6] In addition, it provides an online booking service for tickets to its listed events and a cinema times section for movies currently showing in theaters. Other features include interviews and weekend guides.[1]

Awareness campaigns

In April 2010, Cairo 360 commissioned ten taxis branded with the website's logo to wait outside of Cairo's hotspots and provide free trips to anywhere within the city in order to raise awareness of the dangers of drunk driving.[7]

Reception and awards

In 2010, Cairo 360 received an Egypt Web Academy Award in the category of Press and Media.[8][9] Following the award, local newspapers and magazines began to take notice with Daily News Egypt commissioning reviews and articles from the website.[10][11]

Sister sites

Once a private blog operated by an anonymous AUC alumni, Cairo Gossip found popularity amongst Cairo's youth as a means to information on the city's nightlife and local news. It was acquired by Media Republic in 2013 and has since re-launched to include new features.[12]

References
  1. Cairo360.com's Main Page
  2. "The Media Mogul Waseem El Tanahi". Insight Magazine. 14 (12): 84. December 2010.
  3. "Cairo 360: An honest view of the city's offerings". Daily News Egypt. Cairo, Egypt: Business News for Press. 9 April 2010. Retrieved 11 January 2014.
  4. "Cairo 360 - Know more about The Definitive Guide to Cairo". Cairo360.com. Media Republic. Retrieved 11 January 2014.
  5. El Shabrawy, Nevine (24 November 2010). "Cairo360.com goes mobile". Egyptian Independent. Al-Masry Al-Youm for Journalism and Publication. Retrieved 11 January 2014.
  6. "Cairo 360: Your Guide To The Victorious City". Mashareeb. 24 October 2010. Retrieved 11 January 2014.
  7. "Now That's Marketing!". Scene & Heard. 6 April 2010. Archived from the original on 11 January 2014. Retrieved 11 January 2014.
  8. "Awards". Egypt Web Awards. Retrieved 11 January 2014.
  9. "Cairo 360 Guide to Cairo Egypt". iTunes Store. Retrieved 11 January 2014.
  10. Howell, Melissa (12 November 2010). "The Cairo Guide to Seasonal Food in Egypt". Daily News Egypt. Cairo: Business News for Press. Retrieved 11 January 2014.
  11. Pharr, Clarissa (21 January 2011). "Cairo to Fayoum: A day trip in the desert". Daily News Egypt. Cairo: Business News for Press. Retrieved 14 January 2011.
  12. Fishie (18 July 2013). "New Era for Cairo Gossip: Fishie's Last Ever Post!". CairoGossip. Retrieved 11 January 2014.
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