Cannabis advertising

Cannabis advertising is the advertising of cannabis products to consumers by the cannabis industry through a variety of media. It is regulated by U.S. states. Some or all forms of cannabis advertising are banned in many countries.

Cannabis advertising on a billboard in Seattle

Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.[1]

Beckley Foundation created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal[2][3]

California specifically prohibits false health claims in advertising.[4]

A form of cross-promotion for cannabis and fast food was used in three California Jack in the Box locations in conjunction with the January 1, 2018 cannabis legalization under Proposition 64.[5][6][7][8]

Mail delivery of print advertising for cannabis is prohibited by U.S. Federal regulations and laws,[9] and traditional print media may face "fear of driving away other advertisers",[10] creating an advertising market in local alternative newsweeklies.

Canada's national cannabis legalization will impose strict rules on advertising "similar to those governing the sale of cigarettes".[11]

Anti-cannabis advertising

Anti-cannabis advertising campaigns, usually run as public service announcements, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada,[12] and several campaigns created by Partnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.[13][14]

Cannabis Advertisement Campaigns
  • Medmen's "Forget Stoner" Campaign (Created by B.J. Carretta)[15]
  • Weedmaps' #weedfacts Campaign [15]
  • Baked Bros' "Baked for the Summer" Campaign (Created by Zane Bolen)[16]

See also

References
  1. Marlatt, Larimer & Witkiewitz 2011, p. 160.
  2. Room 2010, p. 173.
  3. "New Draft Framework Convention on Cannabis Control". Archived from the original on 2017-11-30. Retrieved 2017-12-27.
  4. "Marijuana Marketing: The Do's and Don'ts of Cannabis Advertising in California", The National Law Review, March 5, 2018
  5. Bloomberg via The Cannabist
  6. Fresno Bee
  7. Cannabis Dispensary
  8. Food & Wine magazine covered
  9. "Newspapers with marijuana ads can't be mailed, feds warn", The Oregonian, December 2, 2015
  10. Marijuana helps grow newspaper business: Alternative weeklies are benefiting from medical marijuana advertising, MSNBC.com, July 5, 2011
  11. Greg Quinn (January 19, 2018), Canada's strict branding and advertising rules will try to take fun out of legal weed, Bloomberg – via The Cannabist / The Denver Post
  12. Ti, Lianlian; Fast, Danya; Small, William; Kerr1, Thomas (January 13, 2017), "Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study", Harm Reduction Journal, 14 (3): 3, doi:10.1186/s12954-017-0132-7, PMC 5237277, PMID 28086787
  13. Sullum, Jacob (December 1, 2006), "Fried messages: your brain on anti-drug ads. (Office of National Drug Control Policy launches National Youth Anti-Drug Media Campaign)", Reason, archived from the original on November 19, 2018
  14. Claire Downs (September 20, 2016), "The Most Hilariously Inaccurate Anti-Weed PSAs", Merry Jane
  15. Foley, Erin (2020-10-21). "3 Brands That Crushed Their Cannabis Marketing Strategy". okwrite. Retrieved 2021-12-01.
  16. Behance (February 2021). "Baked for the Summer". Behance. Retrieved 2021-12-01.

Sources
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