Capricorn FM

Capricorn FM is a commercial radio station in the Limpopo province of South Africa.[1]

Capricorn FM
Broadcast areaLimpopo
Frequency
  • 96.0 MHz (Mokopane/Polokwane)
  • 98.0 MHz (Hoedspruit)
  • 105.4 MHz (Louis Trichardt)
  • 97.6 MHz (Tzaneen)
Programming
FormatUrban
History
Founded2007
First air date
26 November 2007 (2007-11-26)
Links
WebcastWindows Media Audio
Websitecapricornfm.co.za

Overview

The Capricorn FM station broadcasts in the FM frequency range and also streams[2] on the internet. The station broadcasts on the following frequencies:[3]

  • 96.0 FM in Mokopane/Polokwane
  • 98.0 FM in Hoedspruit
  • 105.4 FM in Louis Trichardt
  • 89.9 FM in Sibasa
  • 97.6 FM in Tzaneen

The broadcast format carries 70% music and 30% talk shows. It features the following music genres: R&B, soul, afro-pop, afro-soul, hip-hop, kwaito, house, jazz, and gospel.[3]

Its presenters include:

  • Dee Nkomo
  • Mpho Mashita
  • Ms Kulie
  • King Bash
  • Muthusi Makosholo
  • Black Moakamedi
  • Dj Complexion
  • Ngamula Teecee Chauke
  • Vusi Alphaa
  • Chris Chuene
  • Tlou Tlolane
  • Prudence Mabasa
  • Aggrey Lichopwa
  • Hellen Seabi
  • Master Jay
  • Wanani Rathanya
  • Itumeleng Banda
  • Mr Majo
  • Lindiwe Manzini
  • Mpho Magwabeni
  • Hlekani Shikwambana
  • Uncle TS.

History

The station is named after the latitudinal line that cuts across Limpopo (Tropic of Capricorn).[4] The station broadcasts from its studios in Bendor, Polokwane. It was established on November 26, 2007 and has been led by the CEO, Simphiwe Mdlalose, who represents MSG Afrika Media. Mdlalose and his partner and former talk show host, Given Mkhari, were part of a consortium that competed against several contenders for the license to broadcast in Limpopo.[3] Presenters have included Shandu Madima, Karabo Maila, Prudence Mabasa Thabiso Kotane, and the Capricorn FM Breakfast Ashifa Shabba, BK.[5]

Target audience

Capricorn FM is a commercial radio station and broadcasts 70% in English and 30% in vernacular. It incorporates the three dominant ethnic groups in the province (Tshivenda, Sepedi, and Xitsonga). Capricorn FM broadcasts 24/7 throughout Limpopo, with five transmitters covering the main towns and surrounding[3] areas.

Content

The station offers adult contemporary content, interspersed with news and views from the station's team of on-air personalities. The music features a variety of urban genres, including R&B, soul, afro-pop, Afro-Soul, hip-hop, kwaito, and house, urban jazz and urban gospel. Competitions form part of the station's day-to-day activities that are sponsored by brands including Tastic Rice and Samsung Mobile. Weather and sports news also fill in a substantial percentage of the content provided by Capricorn FM.[6]

Ownership

Capricorn FM is owned by Simphiwe Mdlalose, who represents MSG Afrika Media, and his business partner, Given Mkhari[1]

Programming

Broadcast time
  • 24 hours and 7 days per week.[8]

Listenership figures
Estimated Listenership[9]
7 Day Ave. Mon-Fri
May 2013 1 425 000 662 000
Feb 2013 1 396 000 607 000
Dec 2012 1 427 000 613 000
Oct 2012 1 423 000 612 000
Aug 2012 1 357 000 560 000
Jun 2012 1 377 000 1 000 000

References
  1. "About Us". Capricorn FM. 2011. Archived from the original on 2011-04-30. Retrieved 2011-04-12.
  2. "Capricorn FM - Live Stream". Capricorn FM. Retrieved 2022-08-03.
  3. "Capricorn FM launches in Limpopo". BizCommunity.com. 26 November 2007. Retrieved 2011-04-12.
  4. "Capricorn FM". Unitedstations.co.za. Archived from the original on 2011-04-23. Retrieved 2011-04-12.
  5. "Shows and DJ's". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  6. "Win". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  7. "Capricorn FM new Lineup Archives".
  8. The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  9. SAARF RAMS (Presentations)
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