Capterra

Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.

Capterra
Type of site
Private company
Available inEnglish
Founded1999
Founder(s)Michael Ortner
Rakesh Chilakapati
ParentGartner
URLwww.capterra.com
Current statusActive

History

The company was founded in 1998 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia.[1] The company uses a pay-per-click model.[2] Vendors can bid on the basis of software category & listing position. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.[3] By the end of 2007, there were nearly 10,000 software vendors advertised on the website.[2] In 2009, the site allowed software users to leave reviews.[4][5]

In September 2015, Capterra was acquired by Gartner for $206.2 million[6] and became a part of its strategy to expand its business within the software industry.[7] It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.[8][9]

In 2018 Capterra conducted a Top Tech trends survey [10] on how small businesses manage technology investments [11] and consider project management software.[12][13][14] In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.[15]

In 2020, Capterra conducted a series of surveys to analyze the impact of the COVID-19 pandemic on the software business including digital payments[16][17] and tech industry employment.[18]

Industry recognition
  • Inc. 5000 Fastest Growing Private Business 2007-2009[3]
  • Radius.com Best B2B Holiday Campaigns 2013[19]
  • Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009[20]
  • Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007[21]

See also

References
  1. Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  2. "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  3. "Inc 5000 Capterra Profile".
  4. Barrett, Amy (2010-09-01). "The Case for User Reviews". Inc.com. Archived from the original on 2010-08-27. Retrieved 2019-09-12.
  5. Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post. Archived from the original on 2014-11-03.
  6. "An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity". Sword and the Script.
  7. Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  8. "Gartner Acquires Capterra | Vista Point Advisors". vistapointadvisors.com. Retrieved 2021-06-08.
  9. "A list of Gartner acquisitions". Gartner's official website.
  10. Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes. Retrieved 2019-12-13.
  11. Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  12. O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.
  13. Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily. Archived from the original on 2020-09-28.
  14. DeNisco Rayome, Alison (July 10, 2019). "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19.
  15. "Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions".
  16. "5 ways coronavirus has forever changed cash". Payments Source.
  17. "COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready?". Digital Transactions.
  18. "Job openings among 40 industries down 1.5% during coronavirus pandemic". TechRepublic.
  19. Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Radius.com. Archived from the original on 4 August 2016. Retrieved 16 December 2013.
  20. "Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  21. "Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.
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