Carole MacGillvray

Carole MacGillvray Rappeport[1] was an employee of the General Mills Toy Group. As early as 1978, she was associate vice-president of Hasbro's toy marketing unit;[2] in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division.[4] In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing Bernard Loomis.[5][6] In the mid-1990s, she ran a toy consulting company in Santa Barbara, California.[3]

Carole MacGillvray[1]
Born
Carole Ann Bienkowski

1937
Boston, Massachusetts, U.S.
NationalityAmerican
Years activeLate 1970s–mid-1990s[2][3]
Employers

MacGillvray was a boss to fellow General Mills/Kenner staffer Paul Pressler.[1] Both were executive producers for 1985's The Care Bears Movie, produced by Canada's Nelvana studio.[7] Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios; The Samuel Goldwyn Company, an independent outfit, eventually acquired the film for U.S. release.[8][9]

Personal life

MacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski.[10][11][12]

In 1961, she married Edward A. Locklin.[13]

References
  1. Zeider, Sue (September 26, 2002). "Newsmaker: 'Idea' man Pressler tapped for Gap helm". Reuters.
  2. "Who's What Where". The Boston Globe. May 14, 1978. p. 55. Hasbro Industries Inc., Pawtucket: Carole MacGillvray of Warwick, associate vice president marketing for its Rhode Island toy division...
  3. Woodyard, Chris (November 20, 1994). "After a Successful Stint at Disney Stores, Paul Pressler Is Becoming ... : The New Mayor of Disneyland". Los Angeles Times. p. 3. Retrieved September 5, 2011.
  4. Salmans, Sandra (February 10, 1981). "Little Miss Was Born to Sell". The New York Times. p. D1. Retrieved September 5, 2011.
  5. Dougherty, Philip H. (February 16, 1984). "Advertising; People". The New York Times. Retrieved September 5, 2011.
  6. Salmans, Sandra (February 14, 1985). "New Yorkers & Co.; A Grown-up's Winning Touch in Toys (Usually)". The New York Times. p. D1. Retrieved September 5, 2011.
  7. Selznick, Arna (director) (1985). The Care Bears Movie (Animated film). The Samuel Goldwyn Company (distributor) / Nelvana Limited / American Greetings / CPG Products Corp.
  8. Sharkey, Betsy (April 22, 1985). "Selling the Whole Family on Film That Cares-a-Lot". Adweek. A/S/M Communications, Inc. Creative Solutions.
  9. Salamon, Julie (April 16, 1985). "At the Movies: Care Bears Hit It Big, Onscreen and Off". The Wall Street Journal. p. 32 (W)/28 (E).
  10. "Obituary for Eleanor Bienkowski". The Boston Globe. 27 November 1994. Retrieved 27 January 2023.
  11. "Obituary for Adam Bienkowski". The Boston Globe. 6 January 1984. Retrieved 27 January 2023.
  12. "Massachusetts, U.S., Birth Index, 1860-1970". Ancestry. Retrieved 27 January 2023.
  13. "Mr Locklin and Bride Will Live in Squantum". The Boston Globe. 20 August 1961. Retrieved 27 January 2023.
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