Cannella Media

Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.[1] Rob Medved is the incumbent chief executive officer of the company.[2]

Cannella Media DTC, L.L.C.
Native name
亞李道衛理公司
IndustryMedia
Founded1985 (1985)
FounderFrank Cannella
Headquarters
Burlington, Wisconsin
,
U.S.
Area served
United States
Key people
Rob Medved (CEO)
Websitewww.cannellamedia.com

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.[2]

History

Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.[3]

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.[2]

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.[4][5]

In May 2011, Cannella moved to the new headquarters in Burlington.[6][7]

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.[8][9]

Operations

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for clients, and has even created their own OTA television "networks" that serve as another outlet for sales. The "networks" exist on digital sub-channels, especially with Innovate Corp. stations (HC2 and DTV Americas). Media Properties already had the REVShare network of sub-channels, and has since created Timeless TV and Magnificent Movies Network.[10] They also own Carz & Trax. [11]

Timeless TV broadcasts classic TV programming, as well as infomercials on a network of low-power television stations' sub-channels.[12] Magnificent Movies Network broadcasts old or classic movies in addition to the infomercials.[13] Carz & Trax broadcasts mostly car-related programming. [14]

References
  1. "Cannella to expand with new headquarters in Burlington". May 24, 2011.
  2. "Cannella Response Television". Milwaukee Business Journal.
  3. "Robert Kern to Win Bravo! Lifetime Achievement Award". March 17, 2006.
  4. "Private equity firms invest in Cannella Response Television". Milwaukee Business Journal.
  5. "Equity firms invest in Cannella Response Television". Milwaukee Journal Sentinel.
  6. "Cannella moves to new HQ". December 6, 2011.
  7. "Groundbreaking today on new HQ for Cannella offices in Burlington". Milwaukee Journal Sentinel.
  8. Dill, Molly (January 29, 2016). "Cannella Response Television acquires New York media company".
  9. O'Reilly, Lara. "Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing". Business Insider.
  10. "Cannella" (PDF).
  11. https://trademarks.justia.com/971/44/cars-97144192.html
  12. "Timeless TV".
  13. "Movies list".
  14. https://carzandtrax.com/
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