Catchphrase (British game show)

In the main game, at the start of each standard round, one contestant stopped a randomiser consisting of money amounts by hitting their button. The value landed on would be the amount for the normal catchphrases in that round. At first, the minimum value for the first two rounds was £10 and £20 in each round thereafter. After the second episode, the minimum value reduced to £5 until 1994. The maximum value started at £50 in round one and increased £50 for each round thereafter. During the first five series, the maximum value remained at £150 from round three onward. In series 10, the values were £35 to £75 in the first round and £35 to £100 in round two. From series 11 to 13, the values were £50 to £100 in round one and £60 to £125 in round two.

In the Nick Weir series, there was no money randomiser; the cash prize was set as default to £100 in round 1 and £150 in round 2. In Weir's third and final series, the round 2 amount for a normal catchphrase was doubled to £200, and for the final series with Mark Curry, these were replaced with the corresponding points values.

The cash prizes of £100 and £200 respectively for the two standard rounds were retained for the revived Mulhern series in 2013. A third round was played in the celebrity special, where the cash prizes were worth £300.

For the revived 2013 series, three contestants start the game instead of two. An extra round was therefore added in which the three contestants compete to guess catchphrases on the screen. The first two contestants to correctly guess three catchphrases would advance to the main game. This round is not used in the celebrity specials. In the first three revival series, contestants were frozen out if they gave an incorrect catchphrase.

For the first round, the computer would slowly draw a catchphrase on the screen accompanied by background music (the 2013 series uses CGI computer animation). When most of the catchphrase had been revealed, a bell would sound and the contestants could then buzz in and try to guess the answer. If the player that buzzed in guessed incorrectly, the other player would be offered the chance to guess. If a player guessed correctly, he/she would win the predetermined amount and then have a chance to solve the bonus catchphrase.

When Nick Weir took over as host in 2000, not only would contestants win the money allocated but they would also win spot prizes if a sound was played after the contestant guessed a catchphrase correctly. During the 2001 series, this new feature was changed, with the (now different) sound to indicate a spot prize could be won being played before the catchphrase was shown, this was carried over into the revived Mulhern series. In Weir's last series, the spot prizes were removed and instead, one catchphrase in the first half of the game was also worth a 'Travel Bonus' prize, which was generally a weekend/short break away in a European city. If one player got a normal catchphrase wrong and the other player incorrectly guesses the same catchphrase, the game would just continue with neither player getting the predetermined amount of money or a chance at solving the bonus catchphrase. There was no bell used for the first half of the game for the Weir/Curry/Mulhern era.

A correct answer won the contestant the predetermined money amount, plus a chance to solve the bonus catchphrase, which was hidden behind nine squares with the show's logo on each (or random shapes in the Nick Weir/Mark Curry era). The contestant chose a square by hitting their buzzer to stop a randomiser on one of them. That square was then removed, and the contestant had five seconds to come up with an answer. If they were right, they won the amount of money in the bonus bank. If they were wrong, then they would have another catchphrase to guess.

In series 1, the bonus bank would start at £100 and increase by £100 each round for the first two episodes and for the rest of that series, it would start at £50 and increase by £50 each round. However, in series 2, the bonus bank increased with each regular round, not counting the Ready Money Round. This format carried on from series 2 until series 9. In series 10 (the first Carlton series), it would start at £150 and increase by £50 each round, but £10 would be deducted for each square removed. From series 11 until series 15, it would start at £200 and increase by £50 each round, again with £10 deducted for each square removed but in series 16 (Nick Weir's third and final series), the bonus bank still started at £200 in round 1 and £400 in round 2. In rounds 1 and 2, it would still eliminate £10 for every random shape removed (Mark Curry's round 2 would deduct by 20 points on the 400 points bonus). In rounds three and four, the bank would start at £1,000 and reduce by £100 increments. For the final series (with Mark Curry), the pound values were replaced with corresponding point values.

Depending on how long it took to solve the bonus catchphrase, another game would be played with a higher possible amount in the randomiser and a larger amount in the bonus bank.

In the revived 2013 series, the bonus catchphrase is set at £500 for round 1 and £1,000 for round 2, but does not reduce when a square is removed (just like in the TVS years). On the celebrity specials, a third bonus catchphrase earned £1,500.

From series 2, (the Roy Walker era) a new feature which was not seen in the US version, the "Ready Money Round", was introduced. This round followed a similar structure to a standard round, except that all catchphrases were worth a fixed amount of money (originally £50) and there was no bell, so the contestants could buzz in and answer them whenever they wished and as many times until the puzzle is solved or time runs out. In the TVS series from 1986 to 1994, this round was played only after the second normal round, subsequent rounds being played as standard with the bell and money randomiser. In the Carlton series from 1994 to 1999, however, all of the rounds in part two (up until the end of round klaxon) were ready money rounds. The amount for a normal catchphrase in the first Ready Money round increased to £100 for series 11 and £125 for series 12–13. From series 11–13, each catchphrase would be worth £150 in the second Ready Money round. If the end of round klaxon sounds and the bonus catchphrase had yet to be solved, the panels would be gradually removed until a player buzzed in with an answer. If neither player guessed correctly, a normal catchphrase would determine who won the bonus bank money.

In 2000, when Nick Weir took over as host, this round was replaced by the "Cash Countdown", in which the amount for each normal catchphrase started at £250 before quickly counting down £1 every .08 of a second. The quicker the contestants could answer, the more money they would win. In 2001, the starting value was increased to £500 minus £1 for each .04 of a second (£25 per second).

This round was retained in the Mark Curry series, but renamed the "Catchphrase Countdown" due to the show having abandoned pounds in favour of points.

The Mulhern series adopts a similar format to the "Ready Money Round", renaming it as the "Quickfire Round". All catchphrases in this round are worth £500, but no bonus catchphrase is played in this part of the game. The round instead ends straightaway upon the sounding of the time out klaxon.

The player with the most money won the game and played the Super Catchphrase. Both players kept their money. In the Curry series, the player with the most points won £250 but the player who didn't win was given a consolation prize, a digital camera.

In the Super Catchphrase, the winning contestant faced a 5 × 5 board of 25 squares, each marked with a letter from A to Y in ascending order. The contestant chose a square and attempted to solve a catchphrase behind it. During the Roy Walker era, the aim was to get five squares in 60 seconds.

In the TVS years, if the contestant got five squares in such a way that they made a row or column (horizontally or vertically) on the board, they would win a prize such as a TV or a microwave oven. However, if they could make a row, column or diagonal through the central "M" square (which Walker often claimed was the most difficult), they would win a holiday somewhere in the world. If they ran out of time, they won a smaller prize (such as £25 in series 1 and from series 2 until 9, a camera or a food processor) for each correct square. However, from series 5 until 9, four or more correct answers awarded a more valuable consolation prize.

When Carlton picked up the show in 1994, the top prize remained a holiday, but the lesser prizes were replaced by cash. Each correct square was worth £50, while any five at random that did not make a row, column or diagonal through the "M" square earned a bonus £50. In early 1998, the amount for a correct square was doubled to £100 and the bonus was also doubled to £100. In late 1998, the bonus was worth £500. In series 10, the star prize was always a 21-day holiday for two around the world, flying to eight different locations. From series 11 onward, the star prize holiday was chosen by one of the contestants at random, using a similar style to the random money selector at the start of each game.

When Nick Weir took over as host in 2000, the format of the Super Catchphrase changed considerably. Now, in a similar fashion as on Blockbusters, the contestant had to make their way from the left-hand side of the board to the right (in a horizontal line), making adjoining moves and passing on a square meant that they would be blocked and would have to find an alternative path (excluding diagonals). This format was also used in the Mark Curry series. As before, the top prize was a holiday. In Weir's first series in 2000, the holiday randomiser remained, but from series 15 (2001), this was dropped and instead both contestants each nominated a location of their choice to go to if they won, revealed at the beginning of the show. In the Curry daytime series in 2002, this feature was still included but the choice was limited to somewhere in Europe, and these choices were revealed before the second round of the main game. Each square was worth £100 if the contestant was not successful in getting all the way across the board.[10]

In series 10 until 14, a contestant who won the holiday was given extra money to spend, in series 10, it was £1,000, in series 11, it was £2,000, from series 12 to 14, it was £3,000.

In the Stephen Mulhern era, there are 15 numbered squares in the form of a pyramid (with 15 at the top) with each row, starting at the bottom, being worth a higher amount of money (£2,500/£5,000/£10,000/£25,000/£50,000). The bottom level contains the first five squares, the second contains four, and so on. Number 11 in the middle is starred and correctly answering it awards a bonus prize, which is usually a luxury holiday. (In the celebrity specials, correctly answering this catchphrase doubles the amount of money won by the other two celebrities for their chosen charities.) Starting from the bottom level, the winning player has 60 seconds to reach the highest level possible. Each square still contains a catchphrase; answering a catchphrase in a level correctly clears that level and allows the player to move to the next level. At the end of the round, the player receives the prize money of the level they have last cleared, plus the bonus prize (if Square 11 is cleared), along with their main game winnings.

One of the most famous moments in the show's history included a ready money bonus catchphrase where the answer to the puzzle was "Snake charmer". However, the puzzle was uncovered in such a way which caused the audience, the contestants and host Roy Walker to laugh uncontrollably as the game went on as it appeared Mr. Chips and the snake were doing something sexual. Originally broadcast on 30 December 1994 as the ninth episode of series ten (production episode was listed as the fifth episode),[29] this was edited in the original ITV broadcast, but it did appear two years later on the blooper show It'll Be Alright on the Night (the episode titled Alright on the Night's Cockup Trip, first aired on 12 October 1996).[30]

On the 2014 Mother's Day celebrity special, one of the Bonus Catchphrases was "Dicing with death". The first piece revealed was of a hand moving up and down in a rapid motion near the person's waist, making it look like the person may have been masturbating. Like the aforementioned "Snake charmer" incident, this caused the entire studio to break out in laughter as the picture was revealed in a similar manner.[31]

The first series was voiced by Andrew Lodge. Nick Jackson replaced him from series 2 until series 9 where the original TVS run ended. Ted Robbins took over the voiceover's mascot in series 10, followed by Charles Foster briefly in series 11 (Robbins later returned for series 12, but was not credited), and finally Robin Kermode during series 13, which was Walker's final series.

In the Weir era, Chris Jarvis was the show's announcer and in the Curry daytime series, Peter Dickson took over the role in series 17.

Since 2013, the voiceover has been provided by Jonathan Gould.