Cellucor
Cellucor is an American sports nutrition brand, specializing in dietary supplements, bodybuilding supplements and energy drinks.
Introduced | 2002 |
---|---|
Markets | United States, Canada, Latin America, Australia, United Kingdom, Germany, Italy, France, Spain, Netherlands, China, Japan |
Website | cellucor |
Cellucor's parent company is Nutrabolt, an independently owned sports nutrition company headquartered in Austin, Texas.
History
In 2009, Cellucor launched in GNC.[1] In 2011, Cellucor launched their first C4 pre-workout, C4 Extreme, with a "Chrome Series" premium packaging.[2]
In 2012, Cellucor announced that it would release a number of new supplements, including a thermogenic weight loss supplement, CLK. The brand also unveiled its COR-Performance Series, which includes ingredients like branched chain amino acids, creatine, and protein.[3]
In 2013, Cellucor had several product launches including the re-launch of its mass building supplement M5 Extreme, called M5 Reloaded;[4] the anabolic supplement P6 Black, a re-formulation;[5] and Alpha Amino, designed to fight muscle breakdown during recovery.[6]
In late 2014, Cellucor launched the fourth-generation "G4 Series" with tweaked formulas of pre-workouts, amino acids, nitric oxide boosters, ready-to-drink beverages, testosterone boosters, and weight loss supplements. The product list included C4 Original, Alpha Amino, NO3, P6, and SuperHD.[7] At the same time, the brand launched C4 Mass, C4 Ripped, C4 50x, and C4 RTD.[8]
In the next few years, the C4 line expanded into Costco, Target, and Walmart, with NSF certified products.
In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series.[9] It launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated.[10]
In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line.[11][12]
In March 2022, C4 became the official energy drink of SXSW.[13]
Awards
- 2010 – "Best New Brand" by Bodybuilding.com[14]
- 2011 – "Vendor of the Year" by GNC,[15] and repeating in 2013, 2014, and 2015
- 2012 – "Outstanding Partnership" and "Best Product Innovation" (SuperHD) by GNC[16]
- 2012 – "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[17]
- 2013 – "Vendor of the Year" and "Best Product Innovation" (P6 Black) by GNC[18]
- 2013 – "Best New Product of the Year" (COR-Performance Whey), "Pre Workout of the Year" (C4 Extreme), "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[19]
- 2014 – "Pre Workout of the Year" (C4 Extreme) by Bodybuilding.com
- 2015 – "New Product of the Year" (C4 Ripped) by Bodybuilding.com[20]
References
- "About". Nutrabolt. Retrieved 2020-06-10.
- "Cellucor Launches C4 Extreme Pre-workout with Multi-Million Dollar Giveaway". PRWeb. Retrieved 2021-06-14.
- "2012 Stack3d Awards: Top brands, #3 Cellucor". Stack3d. Archived from the original on 14 July 2014. Retrieved 20 March 2014.
- "Cellucor Announces the Launch of M5 Reloaded". World News. Retrieved 19 June 2014.
- "Arrival of P6 Black Extreme, Cellucor end the suspense... For now". Stack3d. 2013-03-27. Retrieved 19 June 2014.
- "Log into Facebook". Facebook. Retrieved 2023-07-28.
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: Cite uses generic title (help) - "Details on 5 of Cellucor's G4 Series supplements". Stack3d. 2014-12-11. Retrieved 2020-06-10.
- "C4 Mass, Ripped and 50x add a few more to Cellucor's G4 Series". Stack3d. 2014-12-11. Retrieved 2020-06-10.
- "Cellucor iD Series could mean more supplements like C4 Ultimate". Stack3d. 2016-12-14. Retrieved 2020-06-10.
- "C4 Launches First Carbonated Pre-Workout Drink". BevNET.com. 2018-04-26. Retrieved 2020-06-10.
- Nutrabolt (September 28, 2021). "C4® Energy Launches Starburst® Candy Collaboration Providing A Burst Of Explosive Energy In Four Juicy Flavors". PR Newswire. Retrieved 2022-06-04.
- Nutrabolt (February 1, 2022). "C4 ENERGY® X SKITTLES®". PR Newswire. Retrieved 2022-06-04.
- Nutrabolt (March 9, 2022). "C4 ENERGY® IGNITES SXSW® 2022 AS OFFICIAL ENERGY DRINK". PR Newswire. Retrieved 2022-08-09.
- "Cellucor Supplements Titled "Best New Brand" for 2010". PRWeb. Retrieved 2020-06-10.
- "Cellucor Wins 3 Awards, Including GNC's Top Honor "Vendor of the Year"". PRWeb. Retrieved 2020-06-10.
- "2012 GNC Vendor Awards | MUSCLE INSIDER". muscleinsider.com. Retrieved 2020-06-10.
- "Bodybuilding.com Announces Official 2012 Supplement Awards Winners". PRWeb. Retrieved 2020-06-10.
- Inc, GNC Holdings. "GNC Announces the Winners of Its Prestigious 2013 Vendor Awards". www.prnewswire.com. Retrieved 2020-06-10.
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has generic name (help) - "2013 Supplement Award Winners | Facebook". www.facebook.com. Retrieved 2020-06-10.
- Sport), Nutrabolt Brands Worldwide (Cellucor/Neon Sport/Royal (2015-09-11). "The 'New Product of the Year' Bodybuilding.com Supplement Award Goes to Cellucor's C4 Ripped". GlobeNewswire News Room. Retrieved 2020-06-10.