Central Children's Store on Lubyanka

The building of the main children's department store in the Soviet Union, which was then called “Detsky Mir” (meaning "Children's World"), was designed by a Soviet architect Alexei Dushkin and commissioned in 1957.[1][3] The public opening of the store took place June 6, 1957. The Children's World became the largest children's department store in the Soviet Union.

In 2005 the building was granted the status of a regional cultural heritage monument. In 2006 the supporting structures and the overall technical condition of the building was declared non-complying with safety requirements. In 2008 the department store was closed for renovation.[4]

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  Inside the atrium before reconstruction

Reopening

After the building reopened on March 31, 2015, under the name "Central Children's Store on Lubyanka,"[1] the historical name still belonged to the owner of the building as the trade network "Children's World."[4][8][9]

Atrium with clock mechanism in 2015

View of the store from the exterior in 2015

On March 31, 2015, the original Detsky Mir building reopened under the new name Central Children's Store or Central Children's Store on Lubyanka. With 100 stores in a seven store mall complex, the Central Children's Store opened as the largest complex of children's stores in the world, according to its developer Hals-Development. Hals-Development is a subsidiary of state banking group VTB.[1] According to the company "Gals-Development", the new architect recreated on the original architectural design of the Central Children's Store (Tzentralne Destski Mir na Lubyanka).

Reportedly the largest clock in the world,[1] the clock in the new atrium was created by the oldest enterprise in Russia, the Petrodvorets watch factory.[10] Six months were necessary for the development and installation of the clock by a group of engineers from the watch factory "Raketa". The clock's mechanism weighs 4.5 tons and consists of 5000 pieces in steel, aluminum, titanium and gold-plated metal. The mechanism has a height of 13 meters and a width of 7 meters. It consists of 21 large gears and a 13 meters pendulum. The pendulum surface acts as aspheric mirror, creating an optical effect. The main mechanism of the clock is on the fifth floor.[11] It is the largest clock mechanism in the world[12] and it is among the five largest mechanical clocks in the world such as Big Ben, the carillon of the Moscow Kremlin, the clock on the "Clock Tower" in Prague or of the clock of the city of Ganzhou.

The building of the Central Children's Store with total area of 73 thousand square meters occupies a quarter in a tourist location. There are public entrances into the building from each side. One of the exits from the nearest Lubyanka metro station terminates directly into the shopping mall building.[13] The elevation of the dome of the central atrium was increased from the level of the 3rd to the 7th floor.

Within the edutainment concept the following activities can be found:

• Cyber-sports club Winstrike Arena - a multifunctional cyber-entertainment zone
• Europe's largest amusement park of virtual and augmented reality Arena Space
• Kidburg family entertainment centre allowing children to role play adult jobs and earn currency

- a model of the adult world for children from 1.5 to 14 years old

• entertainment center Zyrkus featuring a 5D dome cinema and playgrounds equipped with immersive technologies
• Multimedia amusement park "Alice - Return to Wonderland"
• Interactive science museum "Innopark"
• Multiplex cinema Formula Kino
• A stained glass installation was created on the inner dome of the main atrium. Another stained-glass dome decorates the small atrium in the food court.

• An open observation deck overlooking the historical center of Moscow
• Museum of Childhood featuring 3D-mapping show
• The main Atrium of the Central Children's Store hosts all kinds of events, concerts, master classes, performances and fairs

The clock “Raketa” ordered by Hals-Develment Public Company especially for the renovated shopping mall and designed by the Russian watch-making factory “Raketa” were mounted on the main atrium wall. The technical design and installation of the monumental mechanism took 6 months. The clockwork weighs over 4.5 tons and consists of 5,000 parts, made of steel, aluminum, titanium and coated with gold. The operating mechanism of the clock reaches the size of 6 by 7 meters and consists of 21 gears, a 4-meter balance anchors wheel and a 13-meter pendulum with a diameter of 3 meters. The time in the clock of the “Central Children's Store on Lubyanka” regulated by the planetary mechanism and corrected with the help of an innovative electronic device.

The Museum of Childhood opened its doors in 2015 together with the public opening of the shopping mall after reconstruction. The exposition, located on the 7th floor of the building features more than 1,500 item: toys and original objects of the era, which were once sold and bought in “the Children's World” department store. Each visitor can take part in the development of the Museum donating a toy, bought once in the store.