Cera Care

Cera Care is a digital-first healthcare-at-home company delivering care, nursing, telehealth and repeat prescription services in people’s homes via technology. Founded in 2015, the company provides elderly and vulnerable communities with care in their own homes, and allows families to arrange the care.[1]

Cera Care
IndustryElderly care
Healthcare
Health technology
FoundedNovember 2015 in London, England
FoundersMahiben Maruthappu and Marek Sacha
Headquarters
London
,
England
ServicesHome care
Number of employees
6000
Websiteceracare.co.uk

Performance

Its technology, very similar to that used in virtual wards, is said to have reduced hospitalisation rates by 52%, predicted up to 80% of hospitalisations 7 days in advance, reduced patient falls by 17%, reduced urinary problems by 47%, infections by 15% and helped improve medication compliance in older patients by 35%.[2]

History

Founding and seed funding (2016-2017)

Cera was formally launched in 2016 by its co-founders, Dr Ben Maruthappu and Marek Sacha.[3] In November 2016, it raised £1.3m from investors including David Buttress, the former CEO of JustEat, and Peter Sands, the former CEO of Standard Chartered, the largest seed-round funding in European health tech history.[4][5] In April 2017, it raised a further £1.4m in seed funding from investors including French billionaire Xavier Niel’s fund Kima Ventures.[6][7]

Early development and investments (2017-2020)

In 2018, the firm expanded to Birmingham, Leeds and Manchester, and acquired care businesses in Huddersfield and Nottingham.[8] They invested £10 million to expand to 14 cities across the UK and roll out new technologies, and to launch a recruitment drive for the social care sector through social media.[9][10]

In 2019, the firm launched its Smart Care app, which uses machine learning and data from 68,000 care records reviewed by professionals, to predict and alert carers to possible health deteriorations with 82% accuracy.[11]

Acquisitions and expansion (2021-present)

Cera Care acquired the domiciliary care division of Mears Group in February 2020.[12]

In 2020, Cera built and licensed technology to the UK government to help people out of work due to the Coronavirus pandemic to get into work in care. The technology has since been rolled out as ‘Join Social Care’, and has helped 100,000 people secure a meaningful career in care.[13]

In August 2021, Cera Care expanded into nursing services at home for people with complex conditions or long COVID-19 and planned to offer clinical training courses for existing care staff.[14] As of September 2021, the company had delivered 10 million care visits to its clients homes during the Coronavirus pandemic and also announced its plans to create 5,000 new jobs in the UK after early delivery of the company’s initial aim to create 10,000 jobs during the pandemic.[15][16]

According to the Daily Express, Cera launched its new technology product Flu-ID, a digital flu tracker which uses AI and data analytics to reduce hospitalizations and help prevent the NHS from becoming overwhelmed during winter.[17]

In 2022, the company made its first international expansion, to Germany. Cera operates with 50 staff across two locations in Potsdam and Berlin.

The company delivers 40,000 healthcare visits a day, which is equivalent to 50 hospitals.[18]

Cera is one of the Europe's fastest-growing companies: turnover rose from £45.2 million in 2020 to £133.6 million in 2021.[19][20]

In 2022 it raised $320 million and plans to expand from servicing 15,000 to 100,000 at-home patients each day.[21] It planned to recruit 5,000 new care workers.[22]

Partnerships and awards

As of 2017, Cera Care claimed to have 20 partnerships with NHS organisations, councils, and public organisations, including Dementia Action Alliance.[23] It won the Health Startup of the Year award at the British Startup Awards; the Award for Dementia Care and Rising Star at the LaingBuisson Awards; and the Digital Health Innovation of the Year award at the Global Awards. It was also included at the European Innovation Summit as one of the EU's Top 50 Startups.[24][25][26][27]

In April 2018, following allegations of misleading marketing, CeraCare removed mentions of the partnerships that were not up to date from its website and investigated reviews on Facebook and Trustpilot.[28][29]

At the beginning of 2019, the firm partnered with IBM to test sensors used in self-driving cars to help with monitoring of elderly people.[30][31]

As of 2022, Cera holds more than 300 partnerships with the NHS and Local Authorities.[1]

The company has most recently been awarded Home Care Insights 2021 Home Care Provider Of The Year, the second most disruptive and innovative business by Startups.co.uk and the 8th fastest growing company by Deloitte.[32] Cera also won Scale Up Team of the Year at the UK Business Angels Association Awards in 2022.

Cera’s CEO and co-founder, Dr Ben Maruthappu, was a London & South East Finalist in the EY Entrepreneur of the Year Awards in 2021.[33]

See also

References
  1. Hannah, Prevett. "'Cera helped bring care into the 21st century'". The Times. ISSN 0140-0460. Retrieved 2022-07-19.
  2. "Cera secures $320m to expand digital-first home healthcare services". Home Care Insight. 5 August 2022. Retrieved 29 September 2022.
  3. Network, Hannah Prevett, deputy editor, Times Enterprise. "'Cera helped bring care into the 21st century'". The Times. ISSN 0140-0460. Retrieved 2022-07-19. {{cite news}}: |first= has generic name (help)CS1 maint: multiple names: authors list (link)
  4. "UK-based healthtech startup Cera receives £1.3 million to connect patients and carers". Tech.eu. 2016-11-21. Retrieved 2022-07-19.
  5. Meddings, Sabah (August 6, 2017). "Care app lands big-name backers". The Times of London. Retrieved 5 December 2017.
  6. Ghosh, Shona. "French billionaire Xavier Niel invested in UK carer startup Cera". Business Insider. Retrieved 2022-07-19.
  7. Keane, Jonathan (April 20, 2017). "Cera raises 1.4 million in funding for on-demand carer platform". Tech EU. Retrieved 29 October 2017.
  8. Torrance, Jack (2018-05-02). "'Uber for carers' startup raises £13m to buy struggling home care firms". The Telegraph. ISSN 0307-1235. Retrieved 2019-12-05.
  9. Hacon, Carly (2019-02-07). "UK social care startup Cera Care invests in £10m expansion". Home Care Insight. Retrieved 2019-12-05.
  10. Maruthappu, Dr Ben (2018-12-20). "How can we revolutionise social care in 2019?". Forbes. Archived from the original on 2018-12-20. Retrieved 2019-12-05.
  11. Clarke, Sarah (2019-10-30). "Former CQC boss backs new home care tech from Cera Care". Home Care Insight. Retrieved 2019-12-05.
  12. "Cera Care joins top 15 with Mears Care acquisition". Home Care Insight. 3 February 2020. Retrieved 23 March 2020.
  13. HomeCare Insight (11 May 2022). "Join Social Care reaches major milestone, attracting 100,000 candidates to digital platform".
  14. "Cera expands into nursing services amid growing demand for 'hospital care at home'". Home Care Insight. 4 August 2021. Retrieved 14 September 2021.
  15. Sowery, Kiera. "Cera has delivered more than ten million healthcare visits across UK during COVID-19". Startups Magazine. Retrieved 2022-07-19.
  16. "Cera creates 5,000 new jobs throughout coronavirus pandemic - Business Leader News". Business Leader. 2021-09-30. Retrieved 2022-07-21.
  17. Stringer, Olivia (2021-11-27). "Winter flu breakthrough: New tech could save Britain from crippling crisis this year". Express.co.uk. Retrieved 2022-07-19.
  18. Oluwalana, Ayokunle (2021-12-01). "Junior doctor quit his career to start business and now he has 10,000 employees". MyLondon. Retrieved 2022-07-19.
  19. Donnelly, Laura (November 20, 2016). "Uber-style service to book carers 'on demand' launched nationally". The Telegraph. Retrieved 28 October 2017.
  20. Hannah, Prevett. "'Cera helped bring care into the 21st century'". The Times. ISSN 0140-0460. Retrieved 2022-07-19.
  21. "Cera secures $320m to expand digital-first home healthcare services". Home Care Insight. 5 August 2022. Retrieved 29 September 2022.
  22. "Cera steps up its recruitment drive and commits to employing 5,000 new care workers". Homecare. 13 October 2022. Retrieved 11 November 2022.
  23. "Members of the Dementia Action Alliance". dementiaaction.com. Dementia Action Alliance. June 23, 2017.
  24. "UK Social Care Start-Up to Roll Out New Data Analytics Platform". Insights Europe. November 27, 2017. Retrieved 10 December 2017.
  25. "Healthtech platform Cera beats 1000 startups to win prestigious healthcare accolade". Digital Health London. January 17, 2017. Retrieved 29 October 2017.
  26. Information Age (September 15, 2017). "Tech Leaders Awards 2017 - winners revealed". Information Age. Retrieved 29 October 2017.
  27. "European Innovation Summit, EU TOP 50 STARTUPS" (PDF). Innovators Magazine. Archived (PDF) from the original on 2019-12-09. Retrieved 2019-12-09.
  28. "Vaunted health tech firm forced to act on misleading marketing". Health Service Journal. 26 April 2018. Retrieved 17 June 2018.
  29. "Homecare services startup Cera announces $17M Series A". TechCrunch. 2 May 2018. Retrieved 2019-12-03.
  30. Cookson, Clive (2019-06-25). "How smart tech is helping people with dementia". Financial Times. Retrieved 2019-12-03.
  31. LaRock, Zoë. "IBM is using self-driving car technology to power a new patient monitor for seniors". Business Insider. Retrieved 2019-12-03.
  32. "2021 winners for Deloitte Private".
  33. "EY Entrepreneur Of The Year™ Finalists". www.ey.com. Retrieved 2022-07-19.
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